1. SnapBuy
Product
Recognition
Platform

2. CONSUMER BEHAVIOR
IS CHANGING

3. HOW DO YOU...
REALIZE
THE
CHANGE?

4. POPE’S SUCCESSION2005

5. POPE’S SUCCESSION2013

6. Exame Magazine | Feb, 2014 “All power to Consumer”
40% of all American
retail sales are already
influenced by digital
channels, specially
smartphones
(expected 60% in 2017)
Consumer has now
power and
information, literally
“in their hands”
The retailers challenge
is to integrate their
brick and mortar, e-
commerce and mobile
operations
CONSUMER BEHAVIOR
IS CHANGING

7. PROBLEM
MOBILE SEARCH IS
AWFULTyping a query is tuff...

8. The merchant
loses
the sale
Consumer knows
what they want to
buy, but doesn’t
know where to find
it
A lot of steps
are taken
until the
product is
finally found
The consumer
wastes time
and loses the
will to buy
OUTCOME

9. with your phone?
...you could just
What if...
point shoot b u y,
?
instantly
,

10. O U R S O L U T I O N
TAKE A PICTURE

11. IT’S WORTH A THOUSAND WORDS

12. FROM PICTURE TO PURCHASE
JUST A
FEW
CLICKS

13. Consumer opens the
merchant’s app and
takes a picture of the
desired product

14. Based on the picture,
the app finds the
exact product and
shows similar ones

15. Consumer views details
of desired product and
proceeds to check-out

16. Consumer logs in and
confirms the sale

18. HOW DOES
IT WORK?
S n a p B u y : Product Recognition Platform
Using three different technologies plus a face
recognition algorithm and the largest catalog of
products in Latin America, the platform searches for
the exact match.
The more customers use the platform the more
accurate it gets (Machine Learning).
OR (Object Recognition)
&
OCR (Optical Character
Recognition)
Image Gridding
Process
Vectorization
(Image tracing)

19. LOYALTY
PROGRAM SUPPORT
SnapBuy Solution can be integrated
to loyalty programs to increase
sales
Consumer can be identified before
check-out and the issuer or
merchant can offer special and
customized promotions to their
clients

20. 2nd Screen
Fast
Recognition
Platform

21. Access extra contents by
pointing the app camera
to a real product on store
shelf or even to a product
printed ad and promotion
material.
AUGMENTED REALITY:
2nd SCREEN
OF REAL LIFE
Labels: The food industry could use product labels
recognition to identify and compare nutricional
data..
Ads: Recognize products advertised in magazines,
flyers, billboards and other offline media effortst
o easy the path to purchase.
Price Tags: Use tags in store to activate image recognition
usage and drive users to get special deals and
offers with it.
Extras: Every enterview you read in a magazine has a
bunch of extra materials that you could take a
peek, using the app camera to identify the
extended content.

22. Just point app camera
to an ad on
newspaper and watch
the magic
of second screen
happens

23. FEATURES
& BENEFITS
Product Recognition Platform
Product search and price comparison
through image recognition, optimizing
the purchase experience and improving
sale conversion
Shorter Path to Purchase
Allows users to select and buy products in a
simple and quick new fun way
Loyalty Program Support
Consumer can be identified before check-
out and access special and customized
offers
Channel integration
Integrated stocks, letting the consumer
decide where to shop and where to pick up
the product
Product Information
Merchant’s app can provide additional
product description to improve consumer
experience

24. W H Y A D O P T
SNAPBUY SOLUTION?
1Is an
innovative
solution
2Mobile devices are personal,
computers are shared
3Possibility to offer
an exclusive
service for clients,
enhancing loyalty
4New sales channel
(as a sales rep), 24
X 7, increasing
revenue
5Mobile apps
differentiation is
a worldwide trend

25. Thank you!
Pati.Gomes@vtxbrasil.combr
11 3862-2635 | 11 99560-0661