2. Alumni Reunions
• Alumni-led gatherings based on a specific interest (e.g. class
anniversaries, club and society memberships, roommates from
halls or just a specially selected group of friends)
• Vary in size, format, location, etc. and require different levels of
support from the University
• Alumni are engaged with University but we need to harness this
engagement too, so we could promote research, fundraising
and supporting the student community
4. Research
• Benchmarking research:
19 academic institutions in
the UK and Ireland;
published in DT internal
weekly newsletter
• Internal (University staff)
and external (alumni)
research
5. Communication
Internal communication
plan
Academic engagement (raise
awareness of benefits for them)
College/School staff newsletter
articles on reunions, StaffNet
External communication
plan
Alumni engagement (motivate
alumni to contact AR) –
Communications timeline
Targeted emails, reunions social
media
6. Class Giving
•Worked with fundraising team of DT (engage team with alumni reunions)
•Organiser = Fundraiser; targeted project
•Developed a reunion/class giving webpage with case studies from previous
donors and fundraisers, and tips for peer-to-peer fundraising (received
OpenText CMS Training)
7. AR Services for Reunion Organisers
• AR need other ways to engage alumni as contact
details are easily accessible today
•Reviewed current services offered by AR and got
feedback from alumni:
Survey among current and future reunion organisers
Development of new services with regard to alumni feedback
Included 7 new types of service to the existing 13
8. Data Management System
• Main problems:
Inconsistent approach
Overcomplicated data
sharing process
• Outcome:
Maximise use of Raiser’s Edge
database software
Developed (for AR team) a
procedural manual, Reunions log
and checklist, and a 12-month
procedure to managing Reunion
programme
9. Reunions Webpage
• Developed and updated the ‘Past Reunions’
page with case studies and link to reunion
archives
• ‘Why become a reunion
organiser’ section to motivate
alumni
• ‘How to Organise an Alumni
Reunion’ guide from PDF to
web-based and interactive
• Added a ‘Reunion Giving’
page for class gifts
10. Graduate AttributesAcademic excellence
• project planning
• research
• promotion skills
• OpenText CMS; Raiser’s Edge; MailChimp
Critical thinking and effective
communication
• new tools for AR; new fundraising
approaches; new services for RO
• meetings; correspondence; writing
for the web and newsletters
Learning and
personal
development
• strong at research
and data analysis
• concentrating on
one task at a time
may be
challenging
Active citizenship
• fundraising focus
• understanding of work in a professional
environment