1 Introduction to the Second Department of International Education, Guangzhou Institute of Technology The Second Division of the School of International Education was founded in September 2016. It implements international common teaching standards and introduces advanced teaching concepts from overseas. The school actively promotes international exchanges and cooperation, focusing on training professional and international applied technical personnel. The School of International Education has set up the Overseas Studies Department, which is responsible for the application, visa and guidance of students studying abroad, and provides students with first-class overseas study services. At present, the School of International Education has established deep cooperative relations with the world's top universities and cooperates with overseas universities to carry out "2+2" dual degree programs (two years’ study in China and one year’s study overseas), "3+1" international joint program (three years of domestic undergraduate program plus one year of foreign master’s program), and "4+0" domestic characteristic specialization program. Strict education standards Our curriculum system uses small class sizes and interactive teaching. The teaching team is composed of young and middle-aged backbone teachers with overseas background, foreign teachers and industry experts. The classes are novel and active, and the courses are taught in bilingual or English. We attach great importance to the school-enterprise alliance to help students plan their career in a scientific way. Quality alumni network Regular alumni exchange activities are organized, and the alumni association also provides scholarships for outstanding students to expand communication channels. International schooling We have established friendly and cooperative relations with dozens of foreign universities and conducted joint training with many colleges and universities for mutual recognition of credits. For example, the "2+2" dual degree program and the "3+1" international joint program are different from the traditional way of studying abroad. Students can enjoy the official channels of studying abroad at low cost. High industry recognition Our teaching focuses on cultivating students' professional competitiveness, so that students can achieve academic success. The professional employment matching rate of graduates ranks among the best in China. Our partners are: China Certified Tax Agents Association, Guangdong- Hong Kong-Macao Greater Bay Area Economic and Trade Promotion Association, Super Sports Education Group (Tencent E-Sports), Guangdong Cultural and Creative Enterprise Alliance and 8 overseas fine arts academies. Excellent supporting facilities We are known for our leading campus facilities: the multi-purpose library, the International Education Institute complex building, the gym, and the business center. The total area of st ...

1. 1
Introduction to the Second Department of International
Education, Guangzhou
Institute of Technology
The Second Division of the School of International Education
was founded in September 2016.
It implements international common teaching standards and
introduces advanced teaching
concepts from overseas. The school actively promotes
international exchanges and cooperation,
focusing on training professional and international applied
technical personnel. The School of
International Education has set up the Overseas Studies
Department, which is responsible for the
application, visa and guidance of students studying abroad, and
provides students with first-class
overseas study services. At present, the School of International
Education has established deep
cooperative relations with the world's top universities and
cooperates with overseas universities
to carry out "2+2" dual degree programs (two years’ study in
China and one year’s study
overseas), "3+1" international joint program (three years of
domestic undergraduate program
plus one year of foreign master’s program), and "4+0" domestic
characteristic specialization
program.
Strict education standards
Our curriculum system uses small class sizes and interactive

2. teaching. The teaching team is
composed of young and middle-aged backbone teachers with
overseas background, foreign
teachers and industry experts. The classes are novel and active,
and the courses are taught in
bilingual or English. We attach great importance to the school-
enterprise alliance to help students
plan their career in a scientific way.
Quality alumni network
Regular alumni exchange activities are organized, and the
alumni association also provides
scholarships for outstanding students to expand communication
channels.
International schooling
We have established friendly and cooperative relations with
dozens of foreign universities and
conducted joint training with many colleges and universities for
mutual recognition of credits.
For example, the "2+2" dual degree program and the "3+1"
international joint program are
different from the traditional way of studying abroad. Students
can enjoy the official channels of
studying abroad at low cost.
High industry recognition
Our teaching focuses on cultivating students' professional
competitiveness, so that students can
achieve academic success. The professional employment
matching rate of graduates ranks
among the best in China. Our partners are: China Certified Tax
Agents Association, Guangdong-
Hong Kong-Macao Greater Bay Area Economic and Trade
Promotion Association, Super Sports
Education Group (Tencent E-Sports), Guangdong Cultural and

3. Creative Enterprise Alliance and
8 overseas fine arts academies.
Excellent supporting facilities
We are known for our leading campus facilities: the multi -
purpose library, the International
Education Institute complex building, the gym, and the business
center.
The total area of student apartments in our college is 37.08
square meters, with an average per
capita area of 9.29 square meters. Air conditioner, roller
washing machine, microwave oven,
2
induction cooker, refrigerator, night reading lamp, direct
drinking machine, electric fan, electric
water heater, hair dryer and other household appliances are
fully equipped. The department has
full 5G signal coverage and uses technological facilities such as
smart door locks. Students'
online tutoring and language (IELTS and Italian) courses are
free of charge.
Majors:
Financial Management (Dual Degree Programs)
International Economics and Trade (Dual Degree Programs)
Environmental Art Design (International Joint program)
International Economics and Trade (International Joint
Program)
Financial Management (Certified Tax Agents Program)
International Economics and Trade (Guangdong-Macao
Economic and Trade Talents Joint

4. Training Program)
Digital Media Technology (Electronic Competitive Sports
Program)
Musical Performance (Guangdong-Macao Economic and Trade
Talents Joint Training Program)
Visual Communication Design (Sino-Italian Bilingual Art
Talent Joint Training Program)
Visual Communication Design (New Media Entrepreneurship
Program)
Majors Introduction-- "2+2" dual degree programs
Financial Management (Dual Degree Programs)
• Educational goal
A “multi-campus” learning method is employed, and
international perspective is
highlighted in the teaching of this major. The “2+2” model and
mutual
recognition of credits help to facilitate joint training with many
cooperative
colleges and universities in the United States, Australia, and the
United
Kingdom. Our goal is to cultivate professional and international
application-
oriented talents qualified for Accounting and financial
management for profit
enterprises and non-profit organizations at home and abroad. To
have an
international perspective, a comprehensive development of all -
round moral,
intellectual, physical and aesthetic grounding with a hard-
working spirit, to have
mastered basic knowledge in economics, management, law,
computer
applications and financial management, and to have developed
practical

5. abilities, communication skills, innovative spirit and sense of
social
responsibility is also what we hope for our student when they
leave the campus.
• Features
1. Chinese and foreign dual campus teaching model and dual
degrees. exploring
the complementation of advantages in Chinese and Western
education
2. Third year students can decide whether or not to further their
studies aboard
according to their personal situation.
3. Classes are delivered bilingually and in smaller capacity
which allows for
more interactive teaching.
• Teaching content
Core curriculum: Cambridge IELTS, economics, Management,
Economic
Law, Basic Accounting, Financial Accounting
3
Overseas courses: Human and project management,
interpersonal
communication, entrepreneurship and small business,
management economics,
financial accounting process, business law, business
forecasting, financial
management, financial reporting, financial accounting issues,
company law, tax
law and practice, cost and management accounting, Sustainable
development

6. and ethics, corporate accounting.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Career paths include banking, government economic
management
departments, financial institutions, securities financing
companies, FP&A
financial analysis, cost accounting, tax accountants, financial
directors, risk
control supervisors, auditing departments, etc.
For graduates who wish to further their studies overseas, they
can apply for
below partner colleges and universities:
o Australia: Flinders University / Queensland University of
Technology
o United Kingdom: University of the West of England /
Coventry University /
University of Northampton
o United States: University of Miami / Southern New
Hampshire University
o South Korea: Tong Myong University
International Economics and Trade (Dual Degree Programs)
• Educational goal
A "multi-campus" learning method is employed, and
international perspective is
highlighted in the teaching of this major. The "2+2" model and
mutual

7. recognition of credits help to facilitate joint training with many
cooperative
colleges and universities in the United States, Australia, and the
United
Kingdom.
Our goal is to cultivate professional and international
application-oriented
talents competent in the organization and management of
international economic
and trade activities, international markets development, import
and export
business operations, and cross-border e-commerce operations
and management.
Students should systematically master the basic theories, basic
knowledge and
methods of economics and international economics and trade,
understand and
grasp the operating mechanisms and development laws of
domestic and foreign
economic and trade, be familiar with domestic and foreign
economic and trade
rules and practices, and be proficient in a foreign language and
modern
Information technology. To have an international perspective, a
comprehensive
development of all-round moral, intellectual, physical and
aesthetic grounding
with a hard-working spirit, innovation and entrepreneurship,
and to have
developed practical abilities, communication skills, is also what
we hope for our
student when they leave the campus.
• Features
1. Students are free to choose the United States, Canada,
Britain, Australia or

8. other countries to further their studies. They can decide their
own path according
to their need.
4
2. Scholarships are offer by overseas cooperative colleges and
universities,
which helps with the economic cost during knowledge
acquisition.
3. Dual degree enhance core competitiveness and build
compound talents.
• Teaching content
o Core curriculum: Cambridge IELTS, world economy,
international trade,
international trade practice, foreign trade English
correspondence
o Overseas courses: microeconomics, basic writing, introduction
to literary creation,
communicative language, interdisciplinary research, statistics,
library application
ability, management accounting, financial management,
business policy and strategy
research, marketing principles, business law, business
management, Business and
society, business ethics, personal finance, management science.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to

9. work in or outside
of China. Career paths include government foreign affairs
offices, foreign
economic and trade companies, overseas trade, international
logistics
companies, international finance, cross-border e-commerce
operations,
commercial banks, fund companies, private equity investment
companies, etc.
For graduates who wish to further their studies overseas, they
can apply for
below partner colleges and universities:
o Australia: Flinders University / University of South Australia
o United Kingdom: University of Hertfordshire / University of
the West of England /
University of Northampton
o United States: Pacific Lutheran University / University of
Miami
o South Korea: Tong Myong University
"3+1" International joint program
Environmental Art Design (International Joint program)
• Educational goal
International perspective is highlighted in the teaching of this
major and the
"3+1" model is adopted for the joint training with many partner
universities in
the UK.
Our goal is to cultivate Innovative and practical design talents
who can engage
in landscape design, indoor and outdoor design, and in
environmental design

10. and related fields. To have a comprehensive development of all -
round moral,
intellectual, physical and aesthetic grounding with a hard-
working spirit, to have
mastered professional basic theories, theoretical knowledge and
professional
skills in related disciplines, and to have the awareness of
international design
and innovative thinking, and the comprehensive application of
knowledge
analysis and analysis, and the ability to solve various problems
encountered in
the design of indoor and outdoor environments is also what we
hope for our
students when they leave the campus.
• Features
1. Eligible students can directly enroll in a master's degree
program at a partner
institution in the UK (Some overseas partner institutions do not
requires
portfolio)
2. Many overseas colleges and universities have signed
cooperation agreements,
and it is more secure and convenient to study abroad through
official channels
5
3. It provides a classroom with Multi-dimensional curriculum
structure, and
combination of traditional art and innovative design.
• Teaching content

11. o Core curriculum: foreign architectural history, Chinese
architectural history,
residential space design, interior design principles, introduction
to environmental art
design, Chinese and foreign design history, environmental
engineering, material
science, ergonomics, interior decoration drawing, public space
design, interior
thematic design, Building decoration project management and
budget, green
environment art design
o Practical courses: sketching/color sketching, interior
decoration drawing training,
decoration material market research, environmental design CAD
comprehensive
training, indoor three-dimensional renderings comprehensive
training, house model
making comprehensive training, living space plan design,
decoration structure and
construction technology comprehensive training, Indoor public
space scheme design,
indoor thematic scheme design
o Overseas courses: Vary with majors and overseas cooperative
colleges selected.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Career paths include real estate development
companies, interior
design companies, land resources and planning bureaus,

12. architecture,
environmental design institutes, convention and exhibition
design companies,
responsible for real estate planning and design, interior
decoration design,
architectural exterior decoration design, landscape design,
furniture design,
display design, urban planning, municipal design and other
work.
For graduates who wish to further their studies overseas, they
can apply for
below partner colleges and universities:
o United Kingdom: University of the West of England /
University of Wales Trinity
Saint David
International Economics and Trade (International Joint
Program)
• Education goal
International perspective is highlighted in the teaching of this
major and the
"3+1" model is adopted for the joint training with many partner
universities in
the UK. Aims to cultivate all-round moral, intellectual, physical
and aesthetic
grounding with a solid foundation in economic theory, basic
knowledge and
skills in international trade, strong English application skills,
familiar with
international trade rules and practices, and China’s foreign trade
policies and
regulations, have the skills to solve practical problems in the
field of
international business under the conditions of an open economy

13. with an
international perspective, and be able to engage in international
economic trade,
cross-border e-commerce, and international investment in
foreign economic and
trade ministries, foreign-funded enterprises, multinational
companies and
government agencies High-quality application-oriented
professional talents in
business such as decision-making, operation management,
investigation and
research.
• Features
1.The UK has global high-quality education standards and high
social
recognition.
6
2. Undergraduate time master’s degree, enjoy a very low time
and cost of
studying abroad to obtain a master’s degree.
3. After graduation, you can get a 2-year PSW work visa, with
more job
opportunities.
• Teaching content
o Core curriculum: Cambridge IELTS, world economy,
international trade,
international trade practice, foreign trade English
correspondence, international
settlement, international marketing, international cargo

14. transportation,
international business law
o Practical courses: Cross-border e-commerce, foreign trade
documents,
comprehensive training of international trade skills, ERP sand
table simulation
operation, comprehensive training of cross-border e-commerce.
o Master's courses: Vary with majors and overseas cooperative
colleges selected.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Mainly engaged in government foreign affairs offices,
foreign
economic and trade enterprises, overseas trade, international
logistics
enterprises, international finance, cross-border e-commerce
operations,
commercial banks, fund companies, and private equity
investments in the
directions of international market development, foreign trade
business
transactions and cross-border e-commerce. Company etc. For
graduates who
wish to further their studies overseas, they can apply for below
partner colleges
and universities:
o United Kingdom: University of Northampton / Trinity St
David's University of Wales

15. / De Montfort University / University of the West of England
Domestic Specialization Program
Financial Management (Certified Tax Agents Program)
• Major overview
This program aims to provide Tax administration talents for The
Belt and Road Initiative. It is a
response to the call of taxation system reform, led by the China
Certified Tax Agents Association.
• Educational Goal
Based in the Guangdong-Hong Kong-Macao Greater Bay Area,
the goal of this
major is to cultivate professional application-oriented technical
talents qualified
to work in field of taxation, auditing, economic management
departments, fiscal
and taxation agencies, and in profit enterprises and non-profit
organizations,
who are competent in accounting, tax agency, tax planning and
financial
management related work. To have mastered basic knowledge in
economics,
management, law, computer applications and financial
management, and to have
developed practical skills and communication skills such as tax
collection and
management, corporate tax management, tax planning,
accounting, financial
management, and financial analysis is also what we hope for our
student when
they leave the campus.

16. • Features
7
1.Taxation policy changes frequently, making tax agent one of
the
Shortest Supply Talents in China.
2. The teaching content combines the knowledge of economics,
management,
law and other disciplines, including tax planning, tax
accountant examination
and customs clearance courses, and taxation training courses.
compound talents
are in high demand in today’s job market.
3.The degree of overlap between the learning content of the tax
accountant
course and intermediate accounting practice, intermediate
financial
management, and intermediate economist is as high as 60%-
90%, making it less
difficult to obtain relevant certificates
4.In our monthly master classes, students have plenty of
opportunity to receive
guidance in career planning from university professors, industry
directors,
awarded lecturer in tax practice.
• Teaching content
o Core curriculum: Economics, basic accounting, finance,
financial accounting I,
financial accounting II, tax law, management accounting,
intermediate financial
management, etc.

17. o Featured courses: management, corporate financial analysis,
tax accounting,
investment, tax-related service practice, tax inspection, tax-
related service laws, tax
assessment, tax planning and tax declaration, advanced financial
management
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Career paths include accounting, finance, finance,
taxation, auditing
and other industries. Graduates hold position in corporate
internal audit, bank
financial planning, investment company management, financial
analysis, budget
management, tax administration, etc.
Musical Performance (Guangdong-Macao Economic and Trade
Talents Joint Training
Program)
• Major overview
We build a platform with the Guangdong-Hong Kong-Macao
Greater Bay Area
Economic and Trade Promotion Association to explore high-
quality educational
and teaching resources and offer the most advanced professional
courses and
practical courses that closely meet market needs. Graduates can
apply for
employment or entrepreneurship in Macao.

18. • Educational Goal
This major is designed to cultivate international economic, and
trade applied
talents who are in line with international standards, have
comprehensive
development of moral, intellectual, physical, and artistic, have
an international
vision, innovative and entrepreneurial spirit, have strong
practical skills, and
have comprehensive development of moral, intellectual,
physical, and artistic.
Students should systematically master the basic theories, basic
knowledge and
methods of economics and international economics and trade,
understand and
grasp the operating mechanisms and development laws of
domestic and foreign
economic and trade, be familiar with domestic and foreign
economic and trade
rules and practices, and be proficient in a foreign language and
modern
8
Information technology, with good communication and
coordination skills,
capable of organizing and managing international economic and
trade activities,
and capable of international market development, import and
export business
operations, and cross-border e-commerce operations
management.

19. • Features
1. The faculty of 1/3 professional courses and practical courses
are composed of
local professors, industry scholars, and corporate executives in
Macao.
2. Provide six trips to Macao to participate in professional -
related internship
projects and participate in professional courses customized by
local universities.
3. After graduation, students can go to Macao to study for a
master's degree,
recommend to Macao for employment, use Macao's local
resources and the
platform of a pan-Portuguese speaking country to start their
own business.
4. The business platform of the Greater Bay Area is jointly
operated by Macau
local enterprises, teachers and students.
• Teaching content
o Core Curriculum: World Economy, International Trade,
International Trade
Practice (Bilingual), International Settlement, International
Marketing, International
Commercial Law, etc.
o Joint training course: Introduction to Special Economic Zone
Financial Investment,
Laws and Regulations, International Economic Cooperation,
International Business
Etiquette, News and Media Exhibition Operation and
Management, Greater Bay
Area Development and Opportunities, Cross-border E-
commerce, Foreign Trade
English Correspondence (Bilingual) Joint Training Practice I,

20. II, III
• Further studies and career development
Graduates of this program can apply for a master's degree
program at a
university in Macao to continue their studies or choose to work
in or outside of
China. Engaged in foreign trade management work in the
government's foreign
trade economic management department; engaged in foreign
trade business and
international market development work in large foreign trade
companies, and
cross-border e-commerce work. Also be able to apply for
employment or
entrepreneurship in the Macao Special Administrative Region.
Digital Media Technology (Electronic Competitive Sports
Program)
• Major Overview
As the most competitive e-sports brand in China, Supergen-Edu
is a strategic
partner of Tencent's e-sports. As part of Supergen Group, like
EDG Club, it
processes top notch teachers in the industry, e-sports industrial
park and
employment opportunity. While in school, Students can apply
for the vocational
qualification certificate for E-Sports Operator and E-Sports
Player.
• Educational Goal
This major is market-oriented, serving the regional economy of
the Guangdong-

21. Hong Kong-Macao Greater Bay Area. It aims to promote a
comprehensive
development of all-round moral, intellectual, physical and
aesthetic grounding
with a hard-working spirit in students. It Broadens students’
horizons, equips
them with the ability to better communicate, enable them to
adapt to the
development of the digital age and the information society,
helps students to
master the application of digital content creation and production
related software
9
and hardware. It also enriches their knowledge of the e-sports
industry and
allows for innovative thinking and cultivates their observation
for the future of
the industry. It prepares students to serve in the fields of event
planning, event
organization and execution, e-sports directing, video
production, film and
television planning or to assume technical role in media and
cultural related
fields.
• Features
1. We are one of the first undergraduate colleges offering e-
sports majors in Guangdong
Province. You can fulfill your e-sports dream with the help of
our outstanding teachers.

22. 2. We have worked with industry experts to compile the first set
of e-sports textbooks in the
country. Textbooks are certified as the " 13th Five-Year Plan
Innovative Model Textbook
for General Higher Education"
3. An interest-oriented core curriculum of the e-sports industry
has been added to digital
media technology curriculum, in order to boost students'
motivation to learn and future
employment competitiveness.
4. Regular college leagues are held, where students can assume
positions of operations,
planning, choreography, commentary, refereeing and other e-
sports post. Students
participate regularly in online practical activities based on real
projects of the company
to accumulate work experience in e-sports.
5. In order to improve internship and employment opportunity,
we have teamed up with
Tencent E-Sport to organized E-sports education and
employment Alliance. More than
70 leading enterprises are members of the alliance. We have
also set up the Shanghai
internship base (Shanghai Internatio nal New Cultural and
Creative E-sports Center)
integrating international e-sports event center, e-sports industry
headquarters, e-sports
industry incubator, animation industry, etc.
• Teaching content
o Core Curriculum: computer programming, database system
principles and

23. applications, digital audio and video processing technology, 3D
modeling and
animation, computer graphics, game architecture design, virtual
reality technology,
digital photography and videography, computer graphics and
image processing
o Featured Courses: e-sports development history, e-sports user
analysis, e-sports IP
operations, introduction to e-sports, e-sports event content
production, e-sports
online practice, e-sports event practice
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Career paths mainly include television, print
advertising, animation
production and other information media fields are responsible
for film and
television post-production, content operation management,
computer networks
development and operation management, multimedia systems,
content
production and operation, event planning, organization and
execution, and
guidance in the e-sports industry chain, editing and
broadcasting, marketing,
business promotion, etc.
Music Performance (Guangdong-Macao performing arts talent
joint training class
• Major review

24. Through the joint training of the Guangdong-Hong Kong-Macao
Greater Bay
Area Economic and Trade Promotion Association, this major
offers international
music courses and provides a platform for various music
creation and
10
performances. Students enjoy the mentoring teaching of music
artists. Graduates
can apply for Macao Employment or entrepreneurship.
• Educational Goal
This major aims to cultivate the comprehensive development of
moral,
intellectual, physical, and artistic, with modern aesthetic
awareness, love of
cultural and artistic careers, high-level music performance
ability and cultural
and artistic accomplishment, systematic mastery of music
performance theory
knowledge and solid music performance ability, and be able to
engage in
professional music Senior applied professionals with innovative
spirit in
performances, national music education and club music
organization
management. Among music performance workers, there are both
high-level
soloists (singers) and actors who participate in music
performance activities as
ensemble, chorus or accompaniment in various levels role of

25. teams.
• Features
1. The Artist-in-Residence Program-All teachers at the
International Education
College come from masters and professors in the field of music,
as well as
national actors and principal performers from China's top
orchestras. They have
profound teaching experience, performance history and superb
teaching skills.
In the professional field and life direction, we will give students
scientific and
correct guidance and expand the network resources and lead the
students to
advance with leaps and bounds.
2. Instructor-inherited education-a teaching form that combines
masters and
professors, with diverse and vivid teaching content, and tailor -
made courses for
students according to their aptitude. Give full play to the
efficiency of small
class classrooms, enhance students' enthusiasm, and interact
with teachers and
students. Through the five teaching systems of "testing,
learning, practicing,
testing, and evaluation", students can improve their music
literacy and polish
skills, and enjoy music edification. Featured music
competitions-regularly invite
domestic and foreign music artists and singers to hold music
salons, allowing
students to broaden their horizons, experience international
music concepts, and
deepen their understanding of music through face-to-face
communication, and at

26. the same time allow students to gain more with more
performance opportunities,
outstanding students can recommend entering domestic and
foreign music
professional competitions to connect the music professional
path.
• Teaching content
o Core Curriculum: Acoustics, Chorus training, Conductor
training, Piano foundation,
Vocal music foundation, Impromptu accompaniment practice,
Dance foundation,
Innovation and entrepreneurship foundation.
o Joint training courses: Italian, Sight-singing training,
listening training, chorus
practice, Conducting practice, Art practice, Folk dance, Band
arrangement technique,
Music salon and Training in Macao.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and overseas universities to continue their studies or choose to
work at home or
abroad. They not only can serve as music teachers in various
schools, art
museums, cultural palaces, educational institutions but also in
the daily music
and cultural life of the masses, performing arts groups, film and
television
11

27. media, communities and other musical performers engaged in
music
performance, training, planning and organization and
management of music
workers.
Visual Communication Design (Sino-Italian Bilingual Art
Talent Joint Training Program)
• Major overview
We have signed a cooperation agreement with eight foreign art
academies.
Professors from many top academies led by the Venice
Academy of Fine Arts
will teach in person, and students can enjoy the international
classrooms of
international art masters without going abroad.
• Educational Goal
Based in the Guangdong-Hong Kong-Macao Greater Bay Area,
the goal of this
major is to cultivate application-oriented technical talents
qualified to work in
field of graphic design, decoration design, advertising design,
digital design,
project management who are competent in visual design,
engineering
production. We focus on cultivating students' core abilities of
"learning,
application, expression, cooperation, and innovation", and
implement general
education, professional education, practical innovation
education, and provide
enterprises with visual communication design concepts and

28. application needs.
• Features
1. Based on the official background of cultural and artistic
exchanges between
China and Italy, this major sets up courses in accordance with
EU education
standards and integrates the unique advantages of China and
Italy to build a
training program.
2. Students do not need to go abroad. The college introduces
teachers from
famous Italian schools to establish high-quality overseas
education resources
and cultivate design talents who master the essence of
international design
concepts.
3. Four test sites for Italian CILS, CELI, PLIDA, IT, 600
Italian, 200 master
courses and 40 practical training courses, sufficient course
equipment will
benefit students a lot.
4. Regularly invite well-known experts in the design industry to
come to our
school to hold lectures, art exhibitions and portfolio guidance,
to provide
students with more learning and work exhibition opportunities.
• Teaching content
o Core Curriculum: Italian, work Guidance, symbols, graphics
and text, signs and
colors, layout and formatting, display and furnishings,
publishing and packaging,
graphics and images, brand image.

29. o Featured Courses: Work Guidance, printing and production,
photography
foundation, communication and planning, creative copywriting,
commercial
illustrations, book binding design.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. They can play roles like digital media art planning,
film and television
animation designer, graphic designer, design managers and
editors of TV
stations, animation production companies, electronic audio and
video publishing
12
houses, Internet companies, multimedia application
development and production
companies, design services and consulting companies,
advertising companies,
and film and television media. What’s more, Students can
choose to participate
in internships at Milan Design Week, Milan Fashion Week, and
Milan
Handcraft Art Exhibition during in graduate school.
Visual Communication Design (New Media Entrepreneurship
Program)
• Major Overview

30. The courses of this major put heuristic teaching in the front and
center, taking
into account the design ability of entrepreneurship and business
logic. In the era
of the eyeball economy, it also assumes an important carrier for
new art, new
tools, new spaces and new media. Students can acquire keen
design thinking,
new media operations skills, teamwork and hands-on skills, and
they are well
prepared to learn and practice entrepreneurship across different
fields.
• Educational Goal
We aim to promote a comprehensive development of all-round
moral,
intellectual, physical and aesthetic grounding with a hard-
working spirit in
students. It is designed to meet the needs of the international
job market. We
focus on cultivating students' core abilities of "learning,
application, expression,
cooperation, and innovation", and implement general education,
professional
education, and practical innovation education. Being able to
apply this
professional knowledge in graphic design, decoration design,
advertising design,
digital design departments to engage in various designs, and to
have innovative
spirit, strong practical ability, executive ability and leadership
skill is what we
hope for our students when they leave the campus.

31. • Features
1. Capability --- The adoption of Innovative design thinking and
International
business visual design thinking facilitated a stronger landing
and applicability
for brand design and commercial design of this major.
2. Marketing ability --- This major is an integration of the
building and
contemplating of business and branding. Advanced courses such
as sales
psychology, behavioral psychology, and enneagram
psychological application
have been added to the curriculum, incorporate “strategic
thinking” in Visual
Communication Design.
3. Leadership --- The ability to review the team and personal
development path!
High-level corporate courses such as leader lP shaping, mission
speech,
roadshow training have been set up, so that students will
continue to learn in the
huge competition of innovation and entrepreneurship in the
future.
4. Influence --- In order to adapt to the design language
expression of the global
"post 5G" era, and keep pace with the modern business
mainstream culture, elite
corporate training courses such as international brand IP rapid
manufacturing,
corporate short video and live channels, business model design
principles,
financial statement analysis and investment, philosophy and
values have been
set up. It also helps foster international perspective and
innovative and

32. entrepreneurial abilities.
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• Teaching content
o Core Curriculum: symbols and symbols, graphics and text,
logos and colors, layout
and layout, display and furnishings, publishing and packaging,
graphics and images,
branding and image, commercial illustrations.
o Featured Courses: Introduction to Internet Communication,
New Media Operations,
Film and Television Editing, Entrepreneurship Planning and
Business Model,
Entrepreneurship Management and Entrepreneurship Financing,
Innovation and
Entrepreneurship Training, Art Practice, Creative Workshop.
• Further studies and career development
Graduates of this program can apply for a master's degree
program at domestic
and foreign universities to continue their studies or choose to
work in or outside
of China. Career paths mainly include graphic designers, film
and television
advertising post-processing, art direction, product packaging
designers, clothing
designers, digital media design, creative director and teaching
researcher in such
industries as media websites, enterprises and institutions, public
relations
companies, exhibitions, printing presses, and education

33. industry. Graduates also
can find employment or start their own businesses in the fields
of cultural,
advertising and marketing, film and television media, new
media, creative
industry, etc.
#Educational Goal
#Major overview
#Features
#Teaching content
#Featured Courses
#Overseas courses
#Joint training courses
#Further studies and career development