2. Google Web Master Guidelines
Following these guidelines will help Google find,
index, and rank your site.
Even if you choose not to implement any of these suggestions, we
strongly encourage you to pay
very close attention to the "Quality Guidelines,“
Source: Google Web Master Guidelines
8. Every page should be reachable
from at least one static text link
Offer a site map. If the site map
has large number of links, break
the site map into multiple pages.
12. Make sure that your
<title> elements and ALT
attributes are descriptive
and accurate
Image Labeler
Example:
h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l
h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h r
i s t % 2 0 u n i v e r s i t y % 2 0 s e o
21. Avoid hidden text or hidden links.
Don't use cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant keywords.
Don't create multiple pages, subdomains with duplicate content.
Don't create pages with malicious behavior, viruses, trojans,
Avoid "doorway“ or other "cookie cutter" approaches with little
or no original content.
If your site participates in an affiliate program, make sure that
your site adds value.