Coin is a connected device that holds up to 8 cards and behaves like physical cards through a Bluetooth connection to a mobile app, allowing users to make payments with a small credit card-sized device on existing card payment networks. It has a screen to display the card brand and last 4 digits for verification and a 2-year battery life. The device was available through a $55 pre-order last year and beta testing with the first 10,000 pre-orders, and is now available for $100. Its key advantages are its portability, accessibility for use on existing point-of-sale terminals and ATMs, simple design and ease of use through the connecting mobile app.

1. COIN
Sylvie Zhang
sylzhang@umich.edu

2. Product
• Coin is a connected device that can hold an behave
like the cards we already have
• Screen display: brand, last 4 digits, CW
• Bluetooth Low Energy(BLE)
• Mobile App to add or sync
• 8 cards in Coin, Unlimited cards in phone
2
• Two years battery life

3. Financials
• Pre-order for $55 last year
• Coin beta for first 10,000 pre-orders
• This year $100

4. History

5. What’s Hot

6. Secret Sauce
• Portability: same size as a typical credit card
• Accessibility: accepted on POS or ATM
• Design: screen display, name imprinted
• Easy to use: bluetooth and mobile app

7. Storytime
Summer
2014
Spring
2015

8. Competitors

9. Future
EMV: Biggest technological leaps in decades

10. Questions?