Presentation on Different Marketing Strategies used by Ola and Uber ( Cab Aggregators)

1. Faced with competition from
Uber, Ola Cabs recently forayed
into the Australian market.
By Aditya Pukhrambam

2. ● Indian Based Startup
● Headquarters located in Bangalore , India.
● Founded in 2010 by Bhavish Aggarwal ,Ankit
Bhati
● Industry :- Transportation
● Areas of operations:- 4 countries and 250
major cities
● Product :- Mobile app , website.
● Services :- Vehicle for hire , Food delivery, Ola
money
● American Based Startup
● Headquarters located in San Francisco ,
California , U.S .
● Founded in 2009 by Garrett Camp and Travis
Kalanick
● Industry :- Transportation
● Areas of Operations :- 69 countries and over
900 major cities.
● Products :- Mobile app , website
● Services :- Vehicle for hire , Food Delivery (
Uber Eats ) , Package delivery , Courier etc.
Introduction and Brief History

3. OLA’S Global Strategy
● Initiatives for both customers and driver-partners
For customers :- it offers clear ways to share feedback
and a higher-quality ride, introductory offers of free rides
and can also opt to book rides to airport and back.
For Driver-partners :- new earnings programs, fuel offers ,
and 24/7 partner support.
● Introductory comission rate of 7.5 % to be charged by the
platform.
● One of OLA’S First offshore investment backed by large
global investors .( SoftBank, Tencent )
● Ola hired a local support team

4. Why Choose Australia?
“With a strong focus on driver-partners
and the community at large, we aim to
create a high-quality and affordable
travel experience for citizens, and look
forward to contributing to a healthy
mobility ecosystem in Australia.”
● One of the fastest growing
economy
● Existing Countries are
already saturated
● Higher ranking in ease of
doing business index
● Emphasizing on gaining
customers
● Priority to sign more drivers
● Affordable pricing strategy
● Online car pooling platform
● Comparatively more
profitable as compared to
India

5. Refrences
● https://qrius.com/ola-launches-operations-in-sydney/
● https://www.livemint.com/Companies/VGUhgiZ5534dMByAvcIx6K
/Ola-confirms-plans-to-enter-Australia-market.html
● https://yourstory.com/2018/01/ola-confirms-international-
expansion-looking-expand-australia
● https://www.inc42.com/buzz/uber-drivers-are-olas-new-
marketing-strategy-in-australia/
● https://en.m.wikipedia.org/wiki/Ola_Cabs
● https://en.m.wikipedia.org/wiki/Uber#:~:text=In%202009%2C%20
Uber%20was%20founded,the%20cost%20of%20direct%20transpor
tation.