Branding ppt

1. BRANDING
PRESENTED BY
VISHAL KUMAR
Dr. R.P.C.A.U , Pusa

2. CONTENTS
 INTRODUCTION
 BRAND EQUITY
 BRAND LOYALITY
 BRAND STRATEGY
CO-BRANDING
NATIONAL BRAND
PRIVATE BRAND
GENERIC BRANDS
 THE ROLE OF BRANDS
 CONCLUSION
 REFERENCES

3. BRANDING
A brand is the idea or image of a specific product or service that
consumers connect with, by identifying the name, logo, slogan, or
design of the company who owns the idea or image.
 Branding is one of the most important aspects of any business, large or small, retail
or business to business.
 Branding creates a unique name and image for a product in consumer mind.
 An effective brand gives you a major edge in increasingly competitive markets.
INTRODUCTION

4. BRAND EQUITY
 Brand equity is the added value endowed on products and
services, which may be reflected in the way consumers,
think, feel and act with respect to the brand.

5. BRAND LOYALTY
 Brand loyalty is the tendency of consumers to continuously purchase one brand’s products
over another.
COCA-COLA APPLE NESTLE
LEVIS

6. 1. Co-Branding.
2.. National Brand.
3. Private Brand.
4. Generic Brand.
BRAND STRATEGY

7. CO-BRANDING
 The practice of using the established brand names of two different
companies on the same product.
 IDEA & HDFC
 BMW & Louis Vuitton

8.  Products that carry the name of the
manufacturer.
i.e. Amul & Haldiram
NATIONAL BRAND

9.  Products that carry the name of the seller, not the
manufacturer.
PRIVATE BRAND

10. Generic brands of consumer products often supermarket goods) are
distinguished by the absence of a brand name.
GENERIC BRANDS
Ex:- let's say vishal wants to buy
some cola. He could buy Coca-
Cola, or he could buy the generic
grocery-store cola. The Coca-Cola
brand cola has a famous logo and
a price tag of Rs-85/- The generic
brand has an obscure, less
appealing logo but is only Rs-60.
Both taste about the same to John,
so he buys the generic brand.

11. THE ROLE OF BRANDS
 Simplify product handling.
 Represent business professionally.
 Signify quality.
 Inspire customer confidence.
 Serve as a competitive advantage.

12. BRANDS

13. AGRICULTURAL BRANDS

17.  Branding is essential for all company to be in market.
 Now a days huge customers wants branded product, so brand is very
essential.
CONCLUSION

18. REFERENCES
• HTTPS://WWW.WIKIPEDIA.ORG/
• WWW.GOOGLE.COM/BRANDING/
• BOOK-MARKETING MANAGEMENT (PHILIP
KOTLER)