How Marketing Management Helping Society

1. How Marketing
Management
Helping Society

2. MARKETING
 Marketing is the society process by which individuals and groups obtain what they need
and want through creating offering and freely exchanging products services of value
with others.
 All other important functions of an organization are related to marketing.
 HUMAN RESOURCE MARKETING FINANCE
MARKETING

3. SOCIAL MARKETING
Social marketing is used to develop activities aimed to change
peoples behaviour that could benefit society as a whole. The
social marketing is a tool that influences behaviour in a cost
effective way. It will help us to decide:
. What type of people to work with?
. What type of behaviour will be influenced?
. How to move forward and measure it?
Social Marketing is a planned process , and the goal is to change how
people behave.
The marketing strategies will be implemented in such a way, product
and services will be developed it fits people’s need and
motivation.

4. IMPACT OF SOCIAL MARKETING
Social marketing has been focused on priority
behaviours which can influence the public about the
social determinants of health.
 .The marketing programs have a great chance of becoming
successful by psychological and environmental approach.
 . It can be helped to make the cost effective use of public
resources by utilising the opportunities.
 . Government sectors, NGO’s and private sectors can work
together on a platform so that they meet the success by providing
evidence of sustained behaviour change.

5. MARKETING FOR SOCIETY
The ideal function of the marketing process is to meet
customer’s need at a profit.
 Good marketing strategies designed products and
services. According to what the market says it wants.
 In free marketing economies consumers can influence
their available product choices through their purchasing
behaviour.

6. GROWTH OF CONSUMER
 Growth of knowledge
 Increase in living standard
 Easily full fill their needs
and wants
 Increase in wealth
 Economic advantage
 Employment opportunity
 Solves various problems of
customer
 Utilities of product and services

7. CONSUMER AWARENESS
 Resolving issues through customer service.
 Blogging
 Monitoring
 Professionalism
 Social media platform

8. EASY WAY OUT
PROCESS SOLUTION
 TECHNOLOGY SOLUTION
 COMMERCIAL SOLUTION
 COMMUNICATION SOLUTION
 SERVICE SOLUTION
PARTNERSHIP SOLUTION

9. SOCIAL RESPONSIBILITY
 Consumer Orientation , innovation
 Value of the product
 Sense of mission
 Safety
 Transparency
 Honesty
 Respecting customer privacy

10. BETTER STANDARD OF LIVING
 Wealth and comfort
 Income
 Quality of health care
 Quality and availability of education
 Economic growth
 Gross Domestic Product
 Economic and Political stability
 Cost of goods and services
 Quality of life

11. PROMOTING INTERNATIONAL
TRADE
 Employment opportunities
 Increased chance of success
 Increased efficiency
 Increased productivity
 Economic advantage
 Growth
 It enriches the society with fulfilment of needs
 Improves standard of living

12. THANK YOU!