Broadband Advisory Council on December 14, 2011

1. Surveying Utah’s Consumers

2. Uptake?
 There are two general assumptions about
why individuals have or do not have
broadband internet
 Availability
 Cost

3. Why cost would impact uptake
 Broadband internet may be priced at a level
above the resources of some consumers.
 Individuals may value broadband speed
internet at less than the market price.

4. Why availability would impact
uptake
 Physical Availability
 Whether or not consumers live in areas without access
to broadband
 Information Availability
 Whether or not consumers know that broadband is an
option

5. So why a survey?
 One way to test these assumptions is to ask individuals
about their decision.
 Questions focus on choice and why the consumer
made those choices.
 Provides some real data about the preferences of
consumers that can evaluate the assumptions.

6. Survey
 Phone survey conducted from 10/4/-10/10.
 900 respondents (477 in non-MSA counties, 433 in
MSA counties).
 Survey Design created a rural oversample.
 Rural oversampling done to prevent the Wasatch Front
from dominating the data.

7. The Rural Oversample
 Wanted respondents from across the state so the
sampling procedure was designed to ensure that at
least 100 respondents from Six Utah regions were
collected.
 Sample allows form rural urban comparison as well as
regional comparisons across the state.

9. In Home Broadband
62%
38%
Broadband Internet in Home
No Broadband Internet in home

10. Why No Home Broadband?
33.03% 30.28%
4.59% 0.91%
11.92%
19.27%

11. Other Broadband Access
51.17%
31.76%
21.70%
2.90%
34.70%
9.11% 5.29%
Do You Access Highspeed Internet at:

12. Willingness to Pay for Broadband Speed
Internet
0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100
Dollars
38.11%
53.41%
5.69% 3.06%

13. Frequency of Internet Access
66%
14%
5%
5%
3%
3% 4%
Several times a day
Once a day
3-5 days a week
1-2 days a week
Every few weeks
Less than once a month
No Access

14. Service Used for Home Internet
Access
4%
44%
22%
12%
5%
5%
4%
4%
Dial-Up
DSL
Cable Modem
Commercial
Fiber Optic
Other
Cell Phone
Satellite

15. Quality of High Speed Internet
Since Connection
Improved Stayed the Same Gotten Worse
48.46%
42.10%
9.45%

17. In Home Broadband
91%
9%
Broadband Internet in home
No Broadband Internet in home

18. Why No Home Broadband?
34.21% 36.84%
5.26%
0.00%
10.50% 13.16%

19. Other Broadband Access
64.67%
40.18%
22.86%
3.46%
44.11%
15.47% 18.70%
Do You Access Highspeed Internet at:

20. Willingness to Pay for Broadband Speed
Internet
0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100
Dollars
56.83%
39.07%
2.46% 1.64%

21. Frequency of Internet Access
3%2% 2%
4%
5%
13%
71%
do not access
less than once a month
every few weeks
1-2 days a week
3-5 days a week
about once a day
several times a day

22. Service Used for Home Internet
Access
3%
31%
32%
6%
5%
5%
13%
5%
Dial Up Service
DSL Service
Cable Modem Service
Fiber Optic Service
Cell Phone Service
Satellite Service
Commercial Wireless
Internet

23. Quality of High Speed Internet
Since Connection
Improved Stayed the Same Gotten Worse
52.42%
38.46%
9.11%

25. In Home Broadband
84%
16%
Broadband Internet in home
No Broadband Internet in home

26. Why No Home Broadband?
32.39%
26.76%
4.23% 1.40%
12.68%
22.54%

27. Other Broadband Access
53.88%
35.64%
20.55%
2.73%
35.01%
8.81% 6.29%
Do You Access Highspeed Internet at:

28. Willingness to Pay for Broadband Speed
Internet
0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100
Dollars
16.60%
65.54%
13.23%
4.62%

29. Frequency of Internet Access
61%15%
6%
6%
3%
4%
5%
Several times a day
Once a day
3-5 days a week
1-2 days a week
Every few weeks
Less than once a month
No Access

30. Service Used for Home Internet
Access
4%
56%13%
4%
4%
3%
12%
4%
Dial-Up
DSL
Cable Modem
Fiber Optic
Cell Phone
Satellite
Commercial Wireless
Other

31. Quality of High Speed Internet Since
Connection
Improved Stayed the Same Gotten Worse
44.74% 45.55%
9.70%