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Taking Your Mission Mobile


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Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission? A group of experts will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.

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Taking Your Mission Mobile

  1. 1. Allan A. BáezSpecial Project ManagerDennis PanComputational Statistics AssistantMOBILE PHONE SURVEY(Results in brief)
  2. 2. 1. Variables of study:• Social variables: Age, gender, income, housingstatus, education level and living situation• Mobile phone variables: ownership, data access,affordability, type of plan, connectivity, carriers,mobile phone features, shortcomings of theservices, airtime and text messages• LifeLine Wireless Program variables: Subscribers,familiarity and shortcoming of the registrationprocess.• Community Voice Mail
  3. 3. 2. Sample:• Area of study: Santa Clara County, California, USA• Target population: Clients of service providers fromSanta Clara County older than 18 years old• Total population: 48,1321• Sample size: n=4982• Locations: 14 service providers located in 5 cities: SanJose, Mountain View, Gilroy, Palo Alto and Sunnyvale.• Administration dates: March 7-18, 2013• Total survey questions: 271. Number of individuals who received services at a service provider in Santa Clara County during 2012 according to the HMIS-SCCQuarterly Community Wide Report (October-December 2012).2. Based on MaCorr research solutions.
  4. 4. 3. MOBILE PHONE OWERSHIP & DATA ACCESSHomeless individuals• 51.8% total surveyed (n=258)• 62% own a mobile phone• 53.7% data accessNon-homeless individuals• 44.6% total surveyed (222)• 76.1% own a mobile phone• 54.4% data access• Data divided in 3 housing statusFrom the total people surveyed 68.7% have a mobile phone (n=342) andof those 54.4% have data access (n=186)90% of households with childrenhave a mobile phone64.4% of job searchers have amobile phoneBut onlyLiving situation by mobile phone ownership :
  5. 5. 19.88%26.32%17.25%9.06%9.36%0%10%20%30%40%50%60%70%80%90%100%NO-RESPONSEDont know / notsure< $5$5 to $15$15.10 to $25$25.10 to $35$35.10 to $45$45.10 to $55> $554. Affordability:How do they afford the service51.8%18.4%12.6%11.7%0%10%20%30%40%50%60%70%80%90%100%N/RI am part of LifelineOtherSomebody(friends/relatives)help me pay for itSomebody(friends/relatives)pay for itWith my ownincomeHow much they pay31%62.6%*Surveyed people who pay a minimum of $45.10 for their mobile phone service spendan average of 6% of their average income for this service. That is equivalent to paying aminimum of $300/mo for someone earning 60k/per year46.2%
  6. 6. 56.4%20.5%14.1%0%10%20%30%40%50%60%70%80%90%100%Live with one ormore child < 17yrs old (& others)Veterans (&Others)N/RHave a disabilityor a chronicdisease (& others)Looking for job (&Others)No cell phone by living situationOf the total people with no phone (31.1%,n=156), 64.7% don’t have a phonebecause they cannot afford it.Of the total people that have data access,58% pay the phone with their ownincomePeople with no phone access72.6% of people who have data accesspay more than $35.10 per monthData accessAffordability conts…
  7. 7. 5. Connectivity48.8% of surveyed peoplehave had their mobile phoneservice disconnected in thelast 6 months.Of those who has beendisconnected, 33.3% hadtheir service disconnectedmore than 2 times.63.4% were disconnectedbecause they could notafford the bill47.3% werehomeless people54.4% werehomeless people
  8. 8. Connectivity: phone call destination48.83%26.02%3.22%4.09%5.26%1.46%4.39%6.73%Family or FriendsJob relatedTo potential employersHousing relatedHealth relatedSocial services or Case managerOtherNO-RESPONSE
  9. 9. 6. PHONE CARRIERS51.5%15%8.2%7.3%5.9%5.6% 4.7%1.8%MetroPCSOther carriersVerizonAT&TT-MobileTracfoneSprintN/R-Dont know*Other carriers include: Nexus, Telscape, Cricket, Straight talk, Virgin mobile,Boost mobile, Assurance and Net 1060% have dataaccess51.7% pay morethan $45.10Average income of$558.6This represents 8.1%of their totalmonthly income50.5% are homelesspeople2.5GB Data at 4GLTESpeed for $50Who are thesepeople?
  10. 10. 7. Mobile phone features/Mobile phone issuesDesired mobile phone features: Issues with their mobile phones:33.04%13.45%12.87%12.87%9.65%8.19%5.85%1.75% 1.17% 0.58% 0.58%35.09%16.37%12.28%10.53%9.06%4.68% 4.09% 4.09% 3.51%0.29%
  11. 11. 8. Conclusions:• Very Low-income and homeless people are adopting mobile phonesin large numbers, and are willing to pay a relatively largepercentage of their monthly income for voice and data services• Mobile phones are routinely disconnected because people cannotmake monthly payments, even though most homeless users havetheir monthly billed paid at least partially by a friend or familymember.• People looking for a job are actually using their outgoing calls forthis purpose. However, they are the group of people with loweraccessibility to mobile phones• Patterns and major differences between social variables and mobilephones are not clear in the data collected, this can be partiallyexplained due to the increasing necessity of mobile phonesthroughout different populations including the target population.
  12. 12. CONNECTSCCCollaborativemeeting ofstakeholdersThe B.I.G.project.Funded by TheHealth TrustTo identify a viable and sustainablemodel(s) that can disrupt thecurrent mobile phone service usedby the homeless population and/orby extremely low-income individuals1. Context of consumption2. Market analysis3. Construction and modelanalysis4. Business Plan
  13. 13. Thank youCommunity Technology Alliance (CTA)CTA is a Silicon Valley nonprofit that harness technologiesto empower communities to develop data-drivensolutions to poverty and homelessness-Visit us at: us
  14. 14. Taking Your Mission MobileDeb Levine, Founder, YTH(formerly ISIS)Social Media 4 NonprofitsJune, 2013 Mountain View
  15. 15. Why Mobile?• 91% of people in the U.S. own mobilephones• 56% of adults in the U.S. own smartphones• 78% of teens have mobile phones• 36% of teens have smart phones• There is little disparity in phone ownershipbased on race/ethnicity/socioeconomicstatus
  16. 16. Adult Latina Women• 251 surveys of Latinas aged 16-59• 96% have mobile phones• 70% have data plans on their mobilephones
  17. 17. African-American Youth• Conversations with 75 youth of color inSan Francisco• 99% have mobile phones; about 20%have more than one• 100% use their phones for calls and SMStext messaging• 66% have data plans on their mobilephones
  18. 18. The Basics: Messaging• Text messages: 140 – 160 characters, oneway or two way messaging. One way bestused to engage and encourage to take anaction, such as increase access to servicesor sign a petition. Two way good for deepengagment, crisis management.• Multimedia messaging: Enhanced textmessages with pics, video and audio
  19. 19. The Basics: Web and Apps• Mobile web: Reaching those who accessthe Internet only via their mobile phones,most often people with greatest economicand health disparities• Smartphone apps: Makes optimum use ofphone features such as photo, video,GPS, etc. Platform dependent(iPhone/Droid)
  20. 20. Use for Mobile• Information and Awareness: SMS andMMS• Advocacy: SMS and mobile web• Fundraising: SMS and mobile web• Behavior Change/Reminders: SMS, apps• Prevention: SMS, apps
  21. 21. SMS: Does it Work?• Numerous feasibility and acceptabilitystudies completed of SMS non-profitusage• Recent reviews concluded that SMS canbe used successfully to promote short-term behavior change, advocacy,fundraising
  22. 22. Examples• Fundraising: Works well for events (Red,ACS)• 1 million subscribers• Credo mobile: 3 million+ members; 500action campaigns/year• National Dating Abuse Helpline: 2 waychat and text messaging service
  23. 23. Best Practices• Understand the local mobile landscape• Community inclusion• Partnerships (community and tech)• Multi-media strategy• Evaluation and marketing built in andbudgeted
  24. 24. Challenges• Mobile still low priority (4% of nonprofits saidtexting was somewhat important to theirmission in 2012)• Inability to be flexible and iterate• Wildly divergent costs, services provided• Msgs sent via mobile phones are notconfidential• Unclear terms of service by carriers
  25. 25. Case Studies• TIPS: Text information portal for Latinawomen in Fresno County• Oregon Reminders: SMS, Voice and Emailreminders for HIV testing and medication• Circle of 6: Mobile app to prevent datingviolence and sexual assault on collegecampuses
  26. 26. YTH LivemHealth for Youth track– SMS to improve medication adherence for HIV+youth: Children’s Hosp of Chicago– Geolocating apps for HIV prevention: San MateoCounty Health– Mobile app to help teens find docs: NYC DOH– SMS and text-chat to replace f/u appointments: Cell-Life, South Africa– Mobile and tech on a shoestring budget: Family TreeClinic– Responsive design:
  27. 27. Contact InfoDeb Levine,