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Praveen Rajan
Head of Products – Internet & Services
DiGi Telecommunications
Accelerating
the Mobile Wave
DiGi is part of Telenor Group, one of the largest telcos in the
world
Malaysia
Thailand
Bangladesh
Pakistan
India
Myanmar
...
Internet for All
Mobile is moving fast
Smartphones & data usage are trending up & we are seeing new
trends in consumer behavior
Source: DiGi Q3 2014 Financial Re...
Applications Browsing
Communication Device Management
Entertainment
Increasing usage of smartphones in a day, with chat ap...
6%
10%10%
18%20%
30%
35%
72%
81%
DiGi customers spend the most time on WhatsApp & WeChat
Google Mobile Services dominates the top 10 apps among DiGi
customers
WhatsApp
Messenger
Google
Play Store
Facebook Google...
Social networking is the top Internet activity amongst DiGi
customers
84%
76%
45%
32%
21%
3%
Social networkingWeb surfingM...
50% play games with growing preference for casual games
49%50%
33%
22%
Game downloadsPlayed pre-installed gamesOnline game...
79
46
43
363738
2322
29
18
2422
1314
87
Digi (n=324)
Majority of consumption occurs at home
WiFi plays a big part in shaping consumption patterns – DiGi
users tend to consume heavier apps over WiFi
6%
47%
12%
36%
P...
Higher consumption patterns & strong urge to continue using the
Internet on mobile
Frequency of Running Over Quota
I never...
Higher consumption patterns & strong urge to continue using the
Internet on mobile
Buy data top ups to continue
Use a lowe...
40% of recent DiGi customers relied on blogs / Internet when
choosing their smartphone
37%
40%
15%
36%
30%
15%
9%
3%
2%
12...
24% of recent DiGi customers purchased their device Online
Industry Average DiGi
Physical Store
Online Store
85%
15%
76%
2...
Four elements materialize as part of our formula for success in
driving Mobile Internet penetration
Pricing
Devices
Partne...
Our greatest pride is
having you with us.
Thank you to all our customers, partners and Stakeholders
for making us winners....
Google Think Mobile - Accelerating the Mobile Wave
Google Think Mobile - Accelerating the Mobile Wave
Google Think Mobile - Accelerating the Mobile Wave
Google Think Mobile - Accelerating the Mobile Wave
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Google Think Mobile - Accelerating the Mobile Wave

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Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur

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Google Think Mobile - Accelerating the Mobile Wave

  1. 1. Praveen Rajan Head of Products – Internet & Services DiGi Telecommunications Accelerating the Mobile Wave
  2. 2. DiGi is part of Telenor Group, one of the largest telcos in the world Malaysia Thailand Bangladesh Pakistan India Myanmar Norway Sweden Denmark Hungary Serbia | Montenegro Bulgaria
  3. 3. Internet for All
  4. 4. Mobile is moving fast
  5. 5. Smartphones & data usage are trending up & we are seeing new trends in consumer behavior Source: DiGi Q3 2014 Financial Report
  6. 6. Applications Browsing Communication Device Management Entertainment Increasing usage of smartphones in a day, with chat applications showing “always on” behavior 49 15 72 11 54 202 mins/day Out of 72 mins on Communications: 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 CALLS SMS CHAT 51 mins on chat | 12 mins on voice | 9 mins on SMS
  7. 7. 6% 10%10% 18%20% 30% 35% 72% 81% DiGi customers spend the most time on WhatsApp & WeChat
  8. 8. Google Mobile Services dominates the top 10 apps among DiGi customers WhatsApp Messenger Google Play Store Facebook Google Search WeChat YouTube Gmail Google Maps Facebook Messenger Instagram
  9. 9. Social networking is the top Internet activity amongst DiGi customers 84% 76% 45% 32% 21% 3% Social networkingWeb surfingMobile online bankingMobile shoppingCloud computing or storage services Have not done any of the internet activities listed above in the last 30 days
  10. 10. 50% play games with growing preference for casual games 49%50% 33% 22% Game downloadsPlayed pre-installed gamesOnline game playingHave not done any of the gaming activities listed above in the last 30 days
  11. 11. 79 46 43 363738 2322 29 18 2422 1314 87 Digi (n=324) Majority of consumption occurs at home
  12. 12. WiFi plays a big part in shaping consumption patterns – DiGi users tend to consume heavier apps over WiFi 6% 47% 12% 36% Proportion of Cellular VS WiFi Usage outside of home 4% 34% 9% 53% Proportion of Cellular VS WiFi Usage At Home 2G 3G 4G Wifi / WiMax
  13. 13. Higher consumption patterns & strong urge to continue using the Internet on mobile Frequency of Running Over Quota I never finish my monthly allocated quota for data Less than once in 6 months Once every 4-6 months Once every 2-3 months Once a month Once every 2-3 weeks Once a week 11% 14% 43% 5% 2% 1% 18% Digi
  14. 14. Higher consumption patterns & strong urge to continue using the Internet on mobile Buy data top ups to continue Use a lower band of cellular data Continue to use cellular data the same way as before Use less cellular data and more Wifi Connect via Wifi and stop using cellular data altogether Action Taken When Over Quota50% 26% 20% 7% 24% Digi
  15. 15. 40% of recent DiGi customers relied on blogs / Internet when choosing their smartphone 37% 40% 15% 36% 30% 15% 9% 3% 2% 12% Friends/colleagues/relatives Reviews and blogs on the Internet Manufacturer's site on the Internet Advertisements Phone salesperson Phone displays in shops Service provider's site on the Internet Phone leaflets/brochures Magazine or papers Via an Event or roadshow
  16. 16. 24% of recent DiGi customers purchased their device Online Industry Average DiGi Physical Store Online Store 85% 15% 76% 24%
  17. 17. Four elements materialize as part of our formula for success in driving Mobile Internet penetration Pricing Devices Partners Network
  18. 18. Our greatest pride is having you with us. Thank you to all our customers, partners and Stakeholders for making us winners. We dedicate both our Most Profitable Company Award (Trading and Services Sector) and Most Profitable Company Award (Overall) to you. From all of us at DiGi.

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