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6. nightmare competitor versus other approaches

Turning corporate managers into business model mavericks

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Rocking Business Innovation | 1© NC-Creators
6. Nightmare Competitor versus other
approaches to Business Innovation
Rocking Business Innovation | 2© NC-Creators
The Nightmare Competitor Approach goes far beyond analyzing mega trends.
Thanks to trend gurus and consultants they are usually known by all players in
an industry
Rocking Business Innovation | 3© NC-Creators
The problem is that knowing the trends is not good enough
Rocking Business Innovation | 4© NC-Creators
The Nightmare Competitor Approach does not lead to variations of the
given, it encourages you to think in alternatives
vs.
Rocking Business Innovation | 5© NC-Creators
Compared to the Alexander Osterwalder’s Business Model Canvas the
Business Model Radar allows to compare business models visually
Rocking Business Innovation | 6© NC-Creators
Compared to Blue Ocean’s Value Curves the Business Model Radar
supports the profiling of Business Models - by providing Business Model
Constituents

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6. nightmare competitor versus other approaches

  • 1. Rocking Business Innovation | 1© NC-Creators 6. Nightmare Competitor versus other approaches to Business Innovation
  • 2. Rocking Business Innovation | 2© NC-Creators The Nightmare Competitor Approach goes far beyond analyzing mega trends. Thanks to trend gurus and consultants they are usually known by all players in an industry
  • 3. Rocking Business Innovation | 3© NC-Creators The problem is that knowing the trends is not good enough
  • 4. Rocking Business Innovation | 4© NC-Creators The Nightmare Competitor Approach does not lead to variations of the given, it encourages you to think in alternatives vs.
  • 5. Rocking Business Innovation | 5© NC-Creators Compared to the Alexander Osterwalder’s Business Model Canvas the Business Model Radar allows to compare business models visually
  • 6. Rocking Business Innovation | 6© NC-Creators Compared to Blue Ocean’s Value Curves the Business Model Radar supports the profiling of Business Models - by providing Business Model Constituents
  • 7. Rocking Business Innovation | 7© NC-Creators Compared to the Business Model Navigator there are only 5 basic business models. Each of them can be further differentiated on the basis of the Business Model Constituents
  • 8. Rocking Business Innovation | 8© NC-Creators But the strongest difference lays in the different psychology. The treat is a much greater motivator for action than any opportunity ever can be
  • 9. Rocking Business Innovation | 9© NC-Creators Go to slideshare.net to download core elements of the Nightmare Competitor Approach
  • 10. Rocking Business Innovation | 10© NC-Creators www.nc-creators.com

Editor's Notes

  1. Istockphoto
  2. https://commons.wikimedia.org/wiki/File:VW_Golf_TDI_Clean_Diesel_WAS_2010_8983.JPG