The document discusses the Nightmare Competitor Approach to business innovation compared to other approaches. It notes that the Nightmare Competitor Approach goes beyond just analyzing trends by encouraging alternative thinking rather than variations. It also allows for a visual comparison of business models using Business Model Constituents, unlike the Business Model Canvas, Value Curves, or Business Model Navigator. The document states that threats motivate action more than opportunities, which is the core difference of the Nightmare Competitor Approach.

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6. Nightmare Competitor versus other
approaches to Business Innovation

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The Nightmare Competitor Approach goes far beyond analyzing mega trends.
Thanks to trend gurus and consultants they are usually known by all players in
an industry

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The problem is that knowing the trends is not good enough

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The Nightmare Competitor Approach does not lead to variations of the
given, it encourages you to think in alternatives
vs.

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Compared to the Alexander Osterwalder’s Business Model Canvas the
Business Model Radar allows to compare business models visually

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Compared to Blue Ocean’s Value Curves the Business Model Radar
supports the profiling of Business Models - by providing Business Model
Constituents

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Compared to the Business Model
Navigator there are only 5 basic
business models. Each of them
can be further differentiated on the
basis of the Business Model
Constituents

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But the strongest difference lays in the different psychology. The treat is
a much greater motivator for action than any opportunity ever can be

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Go to slideshare.net to download core elements of the Nightmare Competitor
Approach

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