1. Rocking Business Innovation | 1© NC-Creators
2. Disrupt before
being disrupted

2. Rocking Business Innovation | 2© NC-Creators
Business Model
All companies were once startups - most then grew by following a certain pattern
Invention
(Product or Process)
Successful Business

3. Rocking Business Innovation | 3© NC-Creators
Unfortunately, success attracts copy cats - competitors address the same
customers with comparable business models
…innovation
fading off

4. Rocking Business Innovation | 4© NC-Creators
What started innovatively, needs to become bigger to remain successful
more customers are added
the business is made more
efficient and more capable…
Production Strategies
Logistics Strategies
Product Portfolio Strategies
IT Strategies…
R+D Strategies
Marketing Strategies
Sales Strategies
Regional Strategies
Segment Strategies…

5. Rocking Business Innovation | 5© NC-Creators
But this way of becoming ‘established’ has side effects.
Organizations become self serving and immune to innovation
Specialists
Stakeholder
Mgmt.
It has become about optimising a
system that is becoming more and
more complex…
… where lots of compromises need
to be made to make everybody
happy…
… where enormous coordination
efforts are now required…
Standard
Tools

6. Rocking Business Innovation | 6© NC-Creators
In this situation start-ups show up; uninterested in the traditional ways. Their
strategy is simply to re-invent business models
Attackers create
business models that
are:
a) successfully
stealing away
customers from
the established
and…
b) are so specific
that the
established have
difficulties to
copy.
Such attackers we
call
NIGHTMARE
COMPETITORS

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Deprived of customers by Nightmare Competitors the established are left with
whatever remains

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Conclusion: Learn to create strategies like start-ups. Create your industry’s
Nightmare Competitors and disrupt before you are disrupted
Offering (O)
Value-Creation System (V)
Suppliers (S)
Model for Utilization (U)
Model for Generating Revenues (R)
Standards of Integrity (I)

9. Rocking Business Innovation | 9© NC-Creators
Go to slideshare.net to download core elements of the Nightmare Competitor
Approach

10. Rocking Business Innovation | 10© NC-Creators
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