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Industry/Market/Customer 
Goal 
(Job 
To 
Get 
Done): 
Problem 
Pain: 
(Un)Known 
PROFIT 
(Key 
Metrics) 
9 
7 
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#BMY...
Industry/Market/Customer 
Goal 
(Job 
To 
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Problem 
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(Un)Known 
PROFIT 
(Key 
Metrics) 
9 
7 
5 
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#BMY...
In 
this 
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Cirque 
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Soleil’s 
Blue 
Ocean 
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Featured 
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A 
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Industry/Market/Customer 
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……………………………..…………………. 
1 
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Industry/Market/Customer 
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Goal 
(Job 
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Customer 
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What 
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Pain: 
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Dr. 
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rodkuh...
Example
Problem 
Pain: 
(Un)Known 
q Agents 
for 
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q Suppliers 
High 
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q Adults 
q Corporate 
Clients 
q...
Problem 
Pain: 
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q Agents 
for 
ArDsts 
q Suppliers 
High 
Profit 
Margin 
q Adults 
q Corporate 
Clients 
q...
Problem 
Pain: 
(Un)Known 
New 
Entrants 
(Startups) 
High 
Profit 
Margin 
q Adults 
q Corporate 
Clients 
q Family 
q...
Problem 
Pain: 
(Un)Known 
New 
Entrants 
(Startups) 
High 
Profit 
Margin 
q Adults 
q Corporate 
Clients 
q Family 
q...
Problem 
Pain: 
(Un)Known 
New 
Entrants 
(Startups) 
Outdoor 
Sports/Games 
Theater 
Musical 
High 
Profit 
Margin 
q Ad...
Problem 
Pain: 
(Un)Known 
High 
Profit 
Margin 
q Adults 
q Corporate 
Clients 
q Family 
q Children 
#BMYacht. 
Dr. ...
Problem 
Pain: 
(Un)Known 
High 
Profit 
Margin 
q Adults 
q Corporate 
Clients 
q Family 
q Children 
#BMYacht. 
Dr. ...
Stage/Tollgate 
Theme/Project 
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2. 
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Prototype 
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Industry/Market/Customer 
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RED 
OCEAN 
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2 
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Business 
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Elements: 
10 
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For 
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Designing 
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Using 
To...
Industry/Market/Customer 
Goal 
(Job 
To 
Get 
Done): 
………………………………..…………………. 
Problem 
Pain: 
(Un)Known 
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Segmen...
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Cirque du Soleil's BLUE OCEAN STRATEGY: One-page Story of How Cirque du Soleil Used a Business Model Yacht to Sail to the Blue Ocean

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In 2005, W. Chan Kim & R. Mauborgne published "Blue Ocean Strategy." This book has sold over 2 million copies and is translated in over 40 languages. Lean Startups need Blue Ocean Strategy. However, over 99% of readers are struggling with how to translate Blue Ocean Theory into practice. The Business Model Yacht provides a visual tool for translating every aspect of Blue Ocean Theory & Strategy into a practice of iterative problem finding and solving as well as execution as in the Lean Startup approach. Here's a Business Model Yacht that visually tells the Red Ocean Disruption (ROD) story of Cirque du Soleil.

One advantage of using a Business Model Yacht diagram is that the Strategy Canvas, Blue Ocean Strategy, and Tactics (4 ERIC actions) as well as Business (Profit/Revenue) Model can all be shown on a single page.
http://goo.gl/YH8qJ0

Published in: Business
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Cirque du Soleil's BLUE OCEAN STRATEGY: One-page Story of How Cirque du Soleil Used a Business Model Yacht to Sail to the Blue Ocean

  1. 1. Industry/Market/Customer Goal (Job To Get Done): Problem Pain: (Un)Known PROFIT (Key Metrics) 9 7 5 3 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Inputs/ Partners Channels & RelaKon-­‐ ships Product/ Service 9 7 5 3 COST (STRUCTURE) REVENUE (STREAMS) Price Star Performers Concessions Mul:ple Arenas Fun & Humor Theme/ Music & Dance/… Unique Venue Thrill & Danger 1 i ii iii iv v vi vii viii 1 i ii iii iv v vi vii viii Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Circus-­‐Theater q Adults q Corporate Clients q Family q Children q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales BOS: Six Principles Four AcDons F’work q E: Eliminate Star Performers/ Animal Shows/ Aisle Concessions/ Mul:ple Arenas q R: Reduce Fun & Humor/Thrill & Danger q I: Increase Unique Venue q C: Create Theme/ Music & Dance/ Mul:ple Prodn High Profit Margin q Ticket Sale (Premium) Low Profit Margin To experience live entertainment 1 2 3 4 5 Dynamic Dynamic Strategy Canvas (“As Is”) Strategy Canvas (“To Be”) Decision-­‐Making Dashboard Decision-­‐Making Dashboard
  2. 2. Industry/Market/Customer Goal (Job To Get Done): Problem Pain: (Un)Known PROFIT (Key Metrics) 9 7 5 3 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Inputs/ Partners Channels & RelaKon-­‐ ships Product/ Service 9 7 5 3 COST (STRUCTURE) REVENUE (STREAMS) Price Star Performers Concessions Mul:ple Arenas Fun & Humor Theme/ Music & Dance/… Unique Venue Thrill & Danger 1 i ii iii iv v vi vii viii 1 i ii iii iv v vi vii viii Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Circus-­‐Theater q Adults q Corporate Clients q Family q Children q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales BOS: Six Principles Four AcDons F’work q E: Eliminate Star Performers/ Animal Shows/ Aisle Concessions/ Mul:ple Arenas q R: Reduce Fun & Humor/Thrill & Danger q I: Increase Unique Venue q C: Create Theme/ Music & Dance/ Mul:ple Prodn High Profit Margin q Ticket Sale (Premium) Low Profit Margin To experience live entertainment 1 2 3 4 5 Dynamic Dynamic Strategy Canvas (“As Is”) Strategy Canvas (“To Be”) Decision-­‐Making Dashboard Decision-­‐Making Dashboard
  3. 3. In this PresentaDon, Cirque du Soleil’s Blue Ocean Strategy is Featured Using A Business Model Yacht Invented by Dr. Rod King, a Business Model Yacht refers to a Kmeline-­‐ storymap for comprehensively documenKng, analyzing, planning, strategizing about, execuKng, and managing a business model (as well as value chain or any project) in space and Kme.
  4. 4. Industry/Market/Customer Goal (Job To Get Done): … ……………………………..…………………. 1 2 3 4 5 (Done) (To Do/Vision) (Doing)
  5. 5. Industry/Market/Customer Goal (Job To Get Done): … ……………………………..…………………. 1 2 3 4 5 (Done) (To Do/Vision) (Doing) Problem Pain: (Un)Known RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known
  6. 6. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. Problem Pain: (Un)Known Customer Segments Processes/ AcKviKes #VCYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known COST (STRUCTURE) REVENUE (STREAMS) Value Engine (ProposiDon/Strategy) Internal Resources Inputs/ Partners Channels & RelaKon-­‐ ships Product/ Service I n n o v a t I o n A c c co u n t i n g 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  7. 7. What is the customer’s main goal (Job To Get Done: Problem Pain: (Un)Known #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known What are soluKons/ gains/benefits? Who is the customer? What are problems/ barriers/obstacles? How is product/service delivered to customer? What is the product/service? What is the big urgent problem/pain (soluDon/benefit)? What are key ac:vi:es or processes of the organiza-­‐ :on? What are internal resources (people; infra’; tech-­‐ nology)? What are key inputs/ partners? Physical/Intellectual/EmoDonal/Spiritual Hierarchy)? 1 2 3 4 5 6 7 8 9 10 COST (STRUCTURE) REVENUE (STREAMS) PROFIT
  8. 8. Example
  9. 9. Problem Pain: (Un)Known q Agents for ArDsts q Suppliers High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  10. 10. Problem Pain: (Un)Known q Agents for ArDsts q Suppliers High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  11. 11. Problem Pain: (Un)Known New Entrants (Startups) High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales SubsD-­‐ tutes (Incumbents) q Agents for ArDsts q Suppliers q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  12. 12. Problem Pain: (Un)Known New Entrants (Startups) High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales SubsD-­‐ tutes (Incumbents) Outdoor Sports/Games Theater Musical (Electronic Games) q Agents for ArDsts q Suppliers q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  13. 13. Problem Pain: (Un)Known New Entrants (Startups) Outdoor Sports/Games Theater Musical High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Agents for ArDsts q Suppliers q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales SubsD-­‐ tutes (Incumbents) Comple-­‐ mentors Influenc-­‐ ers (Electronic Games) q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  14. 14. Problem Pain: (Un)Known High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales Forces Against Forces For q Agents for ArDsts q Suppliers q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  15. 15. Problem Pain: (Un)Known High Profit Margin q Adults q Corporate Clients q Family q Children #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known Customer Segments Processes/ AcKviKes Internal Resources Channels & RelaKon-­‐ ships Product/ Service q Ticket Sale (Premium) COST (STRUCTURE) REVENUE (STREAMS) Value Engine: Value Innova:on-­‐focus (ProposiDon: “We Reinvent the Circus”) Blue Ocean Strategy q Employees q Brand/Culture q FaciliDes/ Equipment/ MulDple ProducDons q Circus-­‐Theater Entertainment q ArDsDc Show q Circus-­‐Theater q Employees q FaciliDes/ Equipment/Rent q MarkeDng & Sales S: Strengths O: Opportuni-­‐ Des W: Weaknesses T: Threats q Agents for ArDsts q Suppliers q Ticket Office q Face-­‐to-­‐Face q Radio q TV; Other Media q Newspapers q Fringe FesDvals Industry/Market/Customer Goal (Job To Get Done): To experience live entertainment 1 2 3 4 5 PROFIT (Done) (To Do/Vision) (Doing)
  16. 16. Stage/Tollgate Theme/Project 1. ConcepKon (Problem/JTGD) 2. Pretotype (ChaoDc) 3. Prototype (Complex) 4. Pilot (Complicated) 5. Full Scale (Simple) NATURE Fill a Niche/DNA: Solve Problem/ Resolve Trade-­‐off in Ecosystem RINGLING BROS. Red Ocean Circus: Create/Launch a Classic Circus Business “The Greatest Show on Earth” Classic Traveling Circus Tollgate Criteria (Level of Interest) CIRQUE DU SOLEIL Blue Ocean Circus: Create/Launch a Circus-­‐Theater; “We Reinvent the Circus” Traveling Street Performers: 2 No. Traveling Street Performers: Small Ensemble Traveling Circus-­‐ Theater: Large Ensemble Resident Circus-­‐ Theater with Own/ Permanent Venue for Entertainment Tollgate Criteria (Level of Interest) Every Great Idea or Industry Sai ls Through a Lifecycle of 5 Stages
  17. 17. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. RED OCEAN 1 2 3 4 5 BLUE OCEAN (To Do/Vision) SoluKon Gain: (Un)Known (Done) Problem Pain: (Un)Known Method Disrupt a leading product/ service/business model to create a really different and valuable experience (Doing) (Strategy) Develop, test, and validate a massive level of customer interest (for each stage of the idea lifecycle) 1 2 Make extraordinary profit (margin) 3 #VCYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing
  18. 18. Every Great Idea Sails Thro ugh a Lifecycle of 5 Stages 1. CONCEPT (PROBLEM/IDEA) 2. PRETOTYPE 3. RED OCEAN (ExisKng) COMPETITORS PROTOTYPE 4. PILOT 5. FULL SCALE 1 2 3 4 5 #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing
  19. 19. Enterprise Periodic Table (EPT) of Business Model Elements: 10 QuesDons For Visually Designing and Using Tools Such as Brainstorming, Experiment Board, Business Model Canvas, Lean Canvas, Value Chain, and SIPOC Process Diagram ELEMENT ICON DESCRIPTION SYMBOL THEME: QUESTION CUSTOMER CS Who is the customer? PRODUCT PS What is the product/service? CHANNEL CH/CR How is the product/service delivered to customer? GOAL/JOB JTGD What is the customer’s main goal (Job To Get Done: Physical/Intellectual/EmoKonal/Spiritual Hierarchy)? PROBLEM Prob What are problems/pains/barriers/obstacles? VALUE VP What is the big urgent problem/pain (soluKon/benefit)? INPUT KP What are key inputs/partners? INTERNAL RESOURCES KR What are internal resources (people; infra’; technology)? PROCESS KA What are key acCviCes or processes of the organizaCon? SOLUTION Soln What are soluKons/gains/benefits? #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing 1 2 3 4 5 6 7 8 9 10
  20. 20. Enterprise Periodic Table (EPT) of Business Model Elements: 10 QuesDons For Visually Designing and Using Tools Such as Brainstorming, Experiment Board, Business Model Canvas, Lean Canvas, Value Chain, and SIPOC Process Diagram ELEMENT ICON DESCRIPTION SYMBOL THEME: CUSTOMER CS PRODUCT PS CHANNEL CH/CR GOAL/JOB JTGD PROBLEM Prob VALUE VP INPUT KP INTERNAL RESOURCES KR PROCESS KA SOLUTION Soln #BMYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing 1 2 3 4 5 6 7 8 9 10
  21. 21. Industry/Market/Customer Goal (Job To Get Done): ………………………………..…………………. Problem Pain: (Un)Known Customer Segments Processes/ AcKviKes u LEARN Big Urgent Market Problem (BUMP) u MEASURE Engagement/ Acquisi:on/Ac:va:on/ Reten:on/Referral/Revenue Pretotype/Prototype/Pilot/ Full Scale #VCYacht. Dr. Rod King. rodkuhnhking@gmail.com & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing RED OCEAN BLUE OCEAN SoluKon Gain: (Un)Known COST (STRUCTURE) REVENUE (STREAMS) Value Engine (ProposiDon/Strategy) Internal Resources Inputs/ Partners Channels & RelaKon-­‐ ships Product/ Service u BUILD I n n o v a t I o n A c c co u n t i n g 1 2 3 4 5 (Done) (To Do/Vision) (Doing) PROFIT

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