In 2005, W. Chan Kim & R. Mauborgne published "Blue Ocean Strategy." This book has sold over 2 million copies and is translated in over 40 languages. Lean Startups need Blue Ocean Strategy. However, over 99% of readers are struggling with how to translate Blue Ocean Theory into practice. The Business Model Yacht provides a visual tool for translating every aspect of Blue Ocean Theory & Strategy into a practice of iterative problem finding and solving as well as execution as in the Lean Startup approach. Here's a Business Model Yacht that visually tells the Red Ocean Disruption (ROD) story of Cirque du Soleil.
One advantage of using a Business Model Yacht diagram is that the Strategy Canvas, Blue Ocean Strategy, and Tactics (4 ERIC actions) as well as Business (Profit/Revenue) Model can all be shown on a single page.