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5. radical business innovation

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Turning corporate managers into business model mavericks

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5. radical business innovation

  1. 1. Rocking Business Innovation | 1© NC-Creators 5. Radical Business Innovation
  2. 2. Rocking Business Innovation | 2© NC-Creators Only those companies who manage to be bolder and faster have the chance to determine the future of their industry Industry Shaper AheadBehind Significantl y Bolder Slightly Bolder Challenger Victim Vulnerable Forerunne r
  3. 3. Rocking Business Innovation | 3© NC-Creators Klöckner [with Klöckner.i] is an example of an established company aspiring to determine the future of its industry
  4. 4. Rocking Business Innovation | 4© NC-Creators Daimler Vans is also launching radical new business models
  5. 5. Rocking Business Innovation | 5© NC-Creators Daimler Vans is also launching radical new business models
  6. 6. Rocking Business Innovation | 6© NC-Creators Those already behind need to be even bolder than the Nightmare Competitors. It is the only way to regain leadership Industry Shaper AheadBehind Significantl y Bolder Slightly Bolder Challenger Victim Vulnerable Forerunne r
  7. 7. Rocking Business Innovation | 7© NC-Creators Airbus is an example of an established company aspiring to be bolder that its Nightmare Competitors
  8. 8. Rocking Business Innovation | 8© NC-Creators Microsoft is an example of an established company aspiring to be bolder that its Nightmare Competitor
  9. 9. Rocking Business Innovation | 9© NC-Creators Established companies that are fast must take also care to be sufficiently bold Industry Shaper AheadBehind Significantl y Bolder Slightly Bolder Challenger Victim Vulnerable Forerunne r
  10. 10. Rocking Business Innovation | 10© NC-Creators Apple with iTunes was not bold enough. Spotify has made use of the opportunity…
  11. 11. Rocking Business Innovation | 11© NC-Creators Established companies that are waiting for too long and not daring to be bold run danger of ending up as victims Industry Shaper AheadBehind Significantl y Bolder Slightly Bolder Challenger Victim Vulnerable Forerunne r
  12. 12. Rocking Business Innovation | 12© NC-Creators Established companies that are waiting for too long and not daring to be bold run danger of ending up as victims
  13. 13. Rocking Business Innovation | 13© NC-Creators Eurowings is the perfect example of a ‘Victim’ Inclusive Inflight Services Customer Service Range of Destinations Marketing Frequent Flyer Programs Scope of Offering Inclusive Ground Services Sales Channels Hub & Spoke SystemTicket SalesLow Price On-time Service Regional Airports Single Type of Aircraft Point to Point System Subsidies Third Party Revenues Upselling Optional Services Committed to Fair Fares High Importance Medium Importance Low Importance Ryanair Customer: People that could not afford to fly Eurowings Customer: People tempted by Low Cost Carriers Conventional Industry Customer: People who fly
  14. 14. Rocking Business Innovation | 14© NC-Creators Go to slideshare.net to download core elements of the Nightmare Competitor Approach
  15. 15. Rocking Business Innovation | 15© NC-Creators www.nc-creators.com

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