1. Rocking Business Innovation | 1© NC-Creators
5. Radical
Business Innovation

2. Rocking Business Innovation | 2© NC-Creators
Only those companies who manage to be bolder and faster have the chance to
determine the future of their industry
Industry
Shaper
AheadBehind
Significantl
y Bolder
Slightly
Bolder
Challenger
Victim
Vulnerable
Forerunne
r

3. Rocking Business Innovation | 3© NC-Creators
Klöckner [with Klöckner.i] is an example of an established company aspiring to
determine the future of its industry

4. Rocking Business Innovation | 4© NC-Creators
Daimler Vans is also launching radical new business models

5. Rocking Business Innovation | 5© NC-Creators
Daimler Vans is also launching radical new business models

6. Rocking Business Innovation | 6© NC-Creators
Those already behind need to be even bolder than the Nightmare Competitors.
It is the only way to regain leadership
Industry
Shaper
AheadBehind
Significantl
y Bolder
Slightly
Bolder
Challenger
Victim
Vulnerable
Forerunne
r

7. Rocking Business Innovation | 7© NC-Creators
Airbus is an example of an established company aspiring to be bolder that its
Nightmare Competitors

8. Rocking Business Innovation | 8© NC-Creators
Microsoft is an example of an established company aspiring to be bolder that its
Nightmare Competitor

9. Rocking Business Innovation | 9© NC-Creators
Established companies that are fast must take also care to be sufficiently bold
Industry
Shaper
AheadBehind
Significantl
y Bolder
Slightly
Bolder
Challenger
Victim
Vulnerable
Forerunne
r

10. Rocking Business Innovation | 10© NC-Creators
Apple with iTunes was not bold enough. Spotify has made use of the
opportunity…

11. Rocking Business Innovation | 11© NC-Creators
Established companies that are waiting for too long and not daring to be
bold run danger of ending up as victims
Industry
Shaper
AheadBehind
Significantl
y Bolder
Slightly
Bolder
Challenger
Victim
Vulnerable
Forerunne
r

12. Rocking Business Innovation | 12© NC-Creators
Established companies that are waiting for too long and not daring to be
bold run danger of ending up as victims

13. Rocking Business Innovation | 13© NC-Creators
Eurowings is the perfect example
of a ‘Victim’
Inclusive
Inflight
Services
Customer Service
Range of
Destinations
Marketing
Frequent Flyer
Programs
Scope of Offering
Inclusive Ground
Services
Sales Channels
Hub & Spoke
SystemTicket SalesLow Price
On-time
Service
Regional
Airports
Single Type of
Aircraft
Point to Point
System
Subsidies
Third Party
Revenues
Upselling Optional
Services
Committed to
Fair Fares
High Importance
Medium Importance
Low Importance
Ryanair
Customer: People that could not
afford to fly
Eurowings
Customer: People tempted by
Low Cost Carriers
Conventional
Industry
Customer: People who fly

14. Rocking Business Innovation | 14© NC-Creators
Go to slideshare.net to download core elements of the Nightmare Competitor
Approach

15. Rocking Business Innovation | 15© NC-Creators
www.nc-creators.com