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  1. 1. viaMAXI GmbH & Co. KG i.G. mobility consulting & interim management Andreas Nelskamp – Managing Director Nick Brooks –Passenger Railway Consultant Contact us:
  2. 2. GLOBAL MEGA TRENDS PUSH NEW MOBILITY IN ALL AREAS OF LIFE: • Sharing is the new owning • Smartphone always „on“ • New technologies • Urbanisation THIS EFFECTS MANY INDUSTRIES • Fleet-/Leasing companies, car manufacturers, financing organisations & insurance companies need to integrate & offer new mobility products • Mobility startup companies encounter increased competition & professionalisation • New infrastructure & mobility service providers offer more choice & increase complexity • Cities demand solutions for parking, congestion & pollution New mobility as a chance for you viaMAXI – mobility consulting & interim management May 2015
  3. 3. THE CHANCE • Launch new mobility products & services. • Improve your market position (get profitable, grow, expand). • Turn potential negative effects on your business into chances. GREAT – BUT … • How to define a profitable new business, product or service concept? • How to best launch & operate it? • Already strong market position and funding of some competitors. • Proven operational benchmarks raise customer expectations. • High investments needed. • No or low profitability at the start. • Not every first mover was successful. Better be a follower? Corporate Station based CARSHARING Free float MOBILITY APPS P2P Luxury CORPORATE MOBILITY TECHNOLOGY Telematics Bikesharing Interfaces Parksharing Taxi Ridesharing Long-haul buses In megacities NEW SERVICES Multimodal Electric Payment Ecological Cost pressure Chauffeur NEW MOBILITY From chance to success viaMAXI – mobility consulting & interim management May 2015
  4. 4. • How to grow my business? • First mover or follower? • How to (re-)define a new, profitable business model, product or mobility solution? • How to set-up an operational business from zero or integrate it into an existing business? START DEFINED & AGREED: "We drive you to success" ✓ We analyse your status, market, customers & competitors ✓ We evaluate chances & risks ✓ STRATEGY & CONCEPT - DEFINED & APPROVED Press your buttons to start !Press your buttons to start ! viaMAXI – mobility consulting & interim management May 2015
  5. 5. GET READY: "Preparation is everything" Regardless of the scope, thorough preparation is a big step towards success: • Acceptance from customers, staff & other stakeholders • Launch on-time • Secure financial planning & funding • Minimise risks ✓CONSULT: We consult you to manage this phase on your own OR ✓MANAGE: We work as Project Manager in your organisation PRODUCT/ SERVICE DEFINITION Customer insights ORGANISATIONAL & IT SET-UP Process set-up BUSINESS CASE CUSTOMER SERVICES, OPERATIONS, TAX, ACCOUNTING, LEGAL, … PR Job definitions Financial reporting Coop partners Hiring Supplier selection P & L Specifi- cations Training Front- /backend Interfaces Sales SLAs Marketing plan COMMUNI- CATION Board approval Stakeholder involvement Cross- deparment alignment viaMAXI – mobility consulting & interim management May 2015
  6. 6. Task Responsible Timing Status LAUNCH: „You only have one chance to make a good impression“. • What applies in job interviews is also true with launches. • Expectations of the board, staff, customers & competitors range from being sceptics to full-blown converts ✓We don’t stop at a good-looking Power Point presentation. ✓From launch support to full project management – we will present your company successfully in the market viaMAXI – mobility consulting & interim management May 2015
  7. 7. OPERATE: „After the game is before the game“. • Whether you start with a „soft launch" or a „big bang“, there are always a learning curve & unplanned challenges. • Great start ! Now lets´ launch further products, services, new countries or target groups. ✓We can support you on a consulting basis or ✓fill a temporary gap as an Interims Manager. viaMAXI – mobility consulting & interim management May 2015
  8. 8. 2012-2015: Head of Sales & Bus. Dev., HKX Express (long-distance passenger rail operator) 2010-2011: Railway Consultant, Page & Moy travel group, UK 2008-2010: Co-Founder Mercury Healthcare 2006-2008: Ancilliary Revenue Manager, Frontier Airlines USA 1999-2006: Product Manager, TUI Group NETWORK PARTNERS Proven, international EXPERIENCE & NETWORK ANDREAS NELSKAMP Founder & Managing Director NICK BROOKS Passenger Railway Consultat 2014-2015: Commercial Director CiteeCar GmbH 2012-2014: Business Development Manager car2go (Daimler) 2010-2012: Interims Manager E-Commerce 2007-2010: Founder & Managing Director automotive start-up 2003-2007: Senior Operations Manager TUI Shop 1996-2003: Marketing & Sales, TUI Group Mobility expert and organiser of mobility events in Italy. IT consulting & implementation. viaMAXI – mobility consulting & interim management May 2015
  9. 9. REFERENCES Fair „New Mobility World" on IAA. Concept, sales, operation Launch car2go Milan & Rome. Project Mgt., Marketing, Operations CiteeCar Carsharing. Corporate sales & concept HKX (private railway). Sales & Business Development Partner Member Project Development Partner viaMAXI – mobility consulting & interim management May 2015
  10. 10. Our VISION for your MISSION We don´t stop at a good looking Power point presentation Coming from (own) start-up companies and P&L units we want to increase value. Entre- peneurial With proven operational know how we start or (re-)define your business. Operative Pragmatic viaMAXI – mobility consulting & interim management May 2015
  11. 11. CONTACT US Andreas Nelskamp Managing Director Consultant & Interim Manager Mobile +49(0)177 5220524 Nick Brooks Passenger Railway Consultant Consultant & Interim Manager Mobile +49(0)151 57604043 Phone +49(0)177 5220524 Fax +49(0)511-21938163 Office Berlin: c/o building10 Beteiligungs- gesellschaft mbH Zossener Str. 55-58 D-10961 Berlin viaMAXI GmbH & Co. KG i.G. Weinkampswende 12 30539 D-Hannover viaMAXI – mobility consulting & interim management May 2015