Розвиток місцевого туризму у Таллінні. Калле Сепп

1. STATE SUPPORT FOR
LOCALTOURISM DEVELOPMENT
EXAMPLE OF ESTONIA
CITY OFTALLINN
Kalle Sepp
Tallinn Development andTraining Centre
Kherson May 2018

2. ESTONIA
• Estonia connects the dots between Scandinavia, Central Europe and what lies to the east
• Estonia's capitalTallinn is the best preserved medieval city in Northern Europe
• Estonia speaks Estonian...as well as English, Russian, Finnish and German
• Estonia is about 50% forest
• Estonia has a population of just 1.3 million but is larger than Denmark and Holland
• Estonia has over 2000 islands
• Estonia is a digital society
• Estonian Song Celebration dates back to 1869, attracting thousands of singers in every 5 years
• Estonia is one of the least religious countries in the world
https://www.visitestonia.com/en

3. 100 YEARS
OF THE REPUBLIC OF ESTONIA
Estonia declared its independence on February 24th,
1918.
It was the culmination of years of strides towards
sovereignty, spanning 1917 to 1920.
One hundred years later, Estonia is commemorating its
statehood by hosting the EU Council presidency,
kicking off national initiatives for youth and children
and staging an unprecedented number of cultural
events
GLOBAL PARTY
Today, there are about 1.3 million
people living in Estonia. A further
125,000 people with Estonian
heritage live abroad, which might
explain why Ernest Hemingway
once said,
"In every port in the world, at least
two Estonians can be found."
Concerts, art exhibitions, and more
taking place around the world make
Estonia's centenary a truly global
occasion. Even if you're not in
Estonia this year, you can join the
celebrations from your country!

4. What Estonia does best? Facts:
Education
The results of the
2015 PISA study, the
same study that put
Finland on the map
over 15 years ago,
rank Estonian basic
education as the best
in Europe and 3rd best
in the world.
Consequently, Estonia
also has a literacy rate
of 100%
Distinct language
Estonian is considered the 5th most
challenging language for native
English-speakers to learn, yet sounds
whimsical and fairytale-like.
Only approximately 1.1 million people
in the world speak this extraordinary
language.
The Estonian Institute asked foreigners
studying Estonian their opinions about
the language who indicated that:
Most beautiful Estonian words
LAULUHÄÄL, LAULUPIDU,
LAULUVÄLJAK – all referring to
singing and song
Strangest words KÜSIMUSI JÄÄÄÄR and
LOLL
The word ÖÖ meaning night,
belonged to both lists, making it one of
the most lovely and peculiar words
Clean environment
The World Health
Organization has ranked
Estonia's air as some of
the cleanest air in the
world, along with
countries like Finland
and Iceland. The fact that
over half of Estonia's land
area is covered by forest
(52%), making it the 6th
most forested nation in
Europe, contributes to the
pure air quality. Nature
reserves make up about
one fifth of Estonia's
wilderness, ensuring
preservation for the
future.
Quality of life and
opportunity
In addition to education,
between the years 2014 and
2016, Estonia has gained
attention in various
international measurements
like INTERNET FREEDOM
(2nd globally)
ECONOMIC FREEDOM
(best in Europe, 8th globally),
PRESS FREEDOM
(7th in Europe, 15th globally),
OVERALL QUALITY OF LIFE
(23rd globally) and
prosperity (31st globally).
This equates to an excellent
business climate, and the most
startups per capita in Europe

5. TOURISM’S ROLE IN ESTONIA’S ECONOMIC
DEVELOPMENT
Forming – together with indirect impact – approximately 7% of Estonia’s
gross domestic product and even 27% of exports
• 2017 - Estonia ranked as 37th among 136 countries
(Travel and Tourism Competitiveness Report, Compiled by World Economic Forum)
• Until 2020 - the state will invest approx 123 million euros into tourism
development, with the purpose of increasing tourism sector by approximately a
third
• Within the framework of the previous development programme,
approx 200 million euros were channelled into tourism development in 2007–2013

6. STATE TOURISM SUPPORT AREAS
National Tourism Development Plan 2014 – 2020
• Introducing Estonia
• Product development
• Accommodation services
• Travel business
• Tourism information system

7. ESTONIANTOURISM DEVELOPING
NETWORK AND PARTNERS
• Ministry of Economic Affairs and Communications
• Enterprise Estonia
• Local Governments
• Estonian Travel & Tourism Association
• Estonian Hotel and Restaurant Association
• Estonian Spa Association
• Estonian Rural Turism
• North Estonian Tourism
• South Estonian Tourism
• West Estonian Tourism
• City Enterprise Board of Tallinn
• Estonian Convention Bureau

8. APPLYING FOR GRANTS FOR
DEVELOPINGTOURISM
The entity responsible for the implementation of tourism policy is
Enterprise Estonia
• Develops and describes areas of support according to state strategies
• Describes terms conditions for applying
https://www.eas.ee/service/grant-for-international-events-and-conferences/?lang=en

9. TALLINNTOURISM
• Capital of Estonia
• 450 000 citizens
• yearly hosting aprox 4,25 mln foreign visitors
(2.5 mln stay for a day and 1,8 mln visitors more than for one day)
• 2017 revenue from tourism in Tallinn – overall 900 mln eur
• Tallinn invests 700 000 eur for developing and advertising local tourism activities
https://www.visittallinn.ee/est
21.05.2018Kalle Sepp, Tallinn Development and Training Centre

11. Дякую!
Kalle Sepp
Tallinn Development andTraining Centre
Kherson May 2018