The modern consumer never falls short of alternatives. With nerve perplexing competition, product packaging seems to be that last-ditch effort to influence customers and impact their buying behavior.

1. By: Uflex Ltd

2. PRODUCT PACKAGING:
LAST MILE CONNECT WITH THE CONSUMER
Product packaging is an opportunity for brands to connect &
communicate with the consumers for better positioning and recall value
The modern consumer never falls short of alternatives.
In an environment of tough competition, product packaging seems to
be that last-ditch effort to influence customers and impact their buying
behavior

3. • Buyers often are purely intuitive and go by the look of
the package.
• On-the-spur decision making about choosing among
alternatives is influenced by product perceptions shaped
by various factors like design, color, shape, functionality
etc
• Other factors are:
o Spontaneous urge: Consumers are more likely to be
attracted by brightly packed SKUs on display
o Compulsion: Some packaging designs trigger urgent
buying desires
o Excitement: Packaging can evoke feelings of curiosity
and excitement compelling the consumer to buy the
package
PRODUCT PACKAGING:
LAST MILE CONNECT WITH THE CONSUMER

4. • Packaging is to a very large extent responsible
for the product to get noticed on the shelf
• Biomotive triggers are used on designs of
flexible packaging as certain graphic elements
trigger an instinctive response from the
consumers
• This neuro-marketing strategy targets the
emotions and not reason
• Understanding such cues can help packaging
designers connect better with the consumers
at the cognitive and emotional level
PACKAGING HELPS BRANDING

5. • A good design should echo the brand philosophy and its
personality.
• The brand should be clear about its USP and its raison
d'être.
• Effective packaging can help convey what the brand is?,
who it is?, how it is relevant in the life of the buyer?
• Distinctive packaging can help shoppers navigate
through the crowd for their favorite brand
• While buying behaviors can be influenced through other
channels like offline or online advertising and social
media, packaging is certainly the final point of
communication
ESSENTIALS OF GOOD PRODUCT PACKAGING

6. UFLEX LTD. SHOWS THE WAY
India’s largest global flexible packaging company Uflex offers
technologically superior packaging for a wide variety of products
Innovation to create value added differentiation has been a time
tested formula
Uflex ensures that its packaging solutions are aesthetically
appealing, functionally superior, eco-friendly, offer the optimized
barrier properties and provide adequate protection to the brands
from counterfeits and look alikes
A unique interplay of all these factors in all its product offerings has
undeniably made Uflex, ‘A PART OF YOUR DAILY LIFE’ and has been
shaping consumer behavior.

7. Uflex Limited, India’s largest flexible packaging company is a fully
integrated flexible packaging solution provider to a range of clients across
industries both in India and overseas. It enjoys a formidable market
presence in more than 140 countries.
Uflex Ltd offers technologically superior packaging solutions for a wide
variety of products across industries.
About Uflex Ltd
Twitter
LinkedIn
Uflex Website
Facebook