Yellow+Blue = Green, as in organic wines in recyclable packs.
Spear developed packaging that tells the Yellow+Blue story. The interlocking circles represent: The elements sun, water and earth. Unified the letterforms become the Y+B mark.
Wine descriptors and factoids wrap around the eco-friendly carton. Artisanal wine from the world's best vintners: Made with organic grapes, 93% wine 7% packaging, smaller carbon footprint costs less to ship.
The type grows up vertically to create visual impact. Signed by the Founder & President of the company, Matthew Cain.
Re-Branding included logo, Packaging, POP, Marketing & Promotional Materials, Stationary, T'shirts and Website.
Drink Well. Do Good.
This presentation is about radical differentiation for businesses. There are winners and losers in business. The winners learn how to RADICALLY differentiate their business from ALL competition.
Stand Out From the Crowd: How to Make Your Website Amazingly, Incredibly, and...Stoney deGeyter
Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers?
Stoney deGeyter will teach you how to build a web presence that people love, return to and remember to tell their friends about.
Learn why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Brands are using every available platform to get heard and noticed by their consumer. Packaging in this scenario can play an extremely crucial role as it is the last point of contact at the PoS where consumers make a decision regarding their purchase. Not considering packaging as a brand identity can leave the brand narrative confusing and dilute the company’s core message.
This presentation is about radical differentiation for businesses. There are winners and losers in business. The winners learn how to RADICALLY differentiate their business from ALL competition.
Stand Out From the Crowd: How to Make Your Website Amazingly, Incredibly, and...Stoney deGeyter
Why is my website not getting traffic? Why is nobody buying my products or services? How come I don’t get many repeat customers?
Stoney deGeyter will teach you how to build a web presence that people love, return to and remember to tell their friends about.
Learn why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.
Brands are using every available platform to get heard and noticed by their consumer. Packaging in this scenario can play an extremely crucial role as it is the last point of contact at the PoS where consumers make a decision regarding their purchase. Not considering packaging as a brand identity can leave the brand narrative confusing and dilute the company’s core message.
UFLEX LAUNCHES DIRECT UV OFFSET PRINTABLE POLYESTER FILMUflex Ltd.
India’s largest multinational flexible packaging materials and Solution Company Uflex Limited has engineered a speciality polyester film F-UVC film which is suitable for direct UV offset printing without requiring any primer/ treatment.
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
Why is packaging vital for your business? How does it affect potential customers decision to buy? And does packaging have any role once the purchase is made?
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
UFLEX LAUNCHES DIRECT UV OFFSET PRINTABLE POLYESTER FILMUflex Ltd.
India’s largest multinational flexible packaging materials and Solution Company Uflex Limited has engineered a speciality polyester film F-UVC film which is suitable for direct UV offset printing without requiring any primer/ treatment.
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
Why is packaging vital for your business? How does it affect potential customers decision to buy? And does packaging have any role once the purchase is made?
I'm looking for a cofounder for YCombinator Winter 2010. If you are interested email: yc.w10.founder@gmail.com or follow me on Twitter: @YCW10
Joolme: This is an example of decentalized production. People would design things at the home or in a retail location and it would be produced on site or delivered to the home. This would allow for higher quality manufacturing, a broader variety of materials, and retail quality products.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
2. Assignment
Develop brand packaging that conveys:
- Quality wine
- Organically-grown grapes
- Environmentally-friendly container
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
02
3. Strategies
Evaluate current packaging
Determine efficiencies in brand image messaging.
Develop new packaging
That separates and elevates Y+B from its
competitors and motivates both consumers and
retailers to purchase.
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
03
4. Target Audience
Packaging to appeal to a young, hip crowd.
Primary: urban sophisticates (ages 21–35)
with a keen interest in green/organic products,
but who don’t want to sacrifice quality
(or enjoyment).
Secondary: adventurous wine drinkers of all ages
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
with a skew toward women.
04
5. Objectives
Develop distinctive brand packaging that:
- Stands out in a retail and restaurant environment.
- Tells the Y+B story.
- Reflects the style and attitudes of the principal.
- Looks modern and sophisticated.
- Consider more intense colors or graphic pattern.
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
05
6. Background
Tetra Pak rules:
- 95% wine and 5% packaging
- Made primarily from paper, renewable
- 35-40% fewer trucks to deliver the same
amount of wine compared to bottles
- 80% less greenhouse gases
- 2 extra glasses of wine
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
6
7. Background
Bottles suck:
- 50% wine and 50% packaging
- 46% more energy than that of Tetra Paks
throughout the entire life cycle
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
X 07
9. Strategy: If this wine could talk
“Our wines are not just organic but artisanal,
created by patient people who understand
what it takes to coax great wine out of the
earth. It’s a natural approach that makes
Y+B better… naturally.”
Matthew Cain
Founder & President
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
9
10. Strategy: Yellow + Blue = “Green”
Interlocking circles represent:
The elements sun, water and earth
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
10
11. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Strategy: If this wine could talk
With the interlocking circles
11
12. Strategy: If this wine could talk
Yellow + Blue = Green
Letter forms tell the message
Unified they become the Y+B mark
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
12
13. Strategy: If this wine could talk
Brand recognition
Yellow + Blue is “green”
Y E L L O W + B L U E
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
13
14. Strategy: If this wine could talk
Quality wine made by artisans
Signed by Matthew Cain
2009
SAUVIGNON BLANC
CENTRAL VALLEY I CHILE
w. matthew cain - founder
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
14
15. 15
ARTISANAL WINE FROM THE
WORLD'S BEST VINTNERS
WHITE WINE
MADE WITH ORGANIC GRAPES
PRODUCT OF CHILE
COLOR LUCENT YELLOW-GREEN
AROMAS MANDARIN ORANGE
KEY LIME AND TANGERINE
FLAVOR MEDIUM WEIGHT
BRIGHT ACIDITY
LINGERING FLAVORS OF LIME
Technical data wraps around the pack
Region, color, bouquet, palate, finish
Type forms a graphic pattern
Grows up from the bottom
Organically grown grapes
Strategy: If this wine could talk
Winemaking process
Tetra Pak factoids
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
16. Strategy: If this wine could talk
Tells the Y+B story typographically
Vertical type creates visual impact
To stand out from horizontal labels
Y E L L O W + B L U E
2009
SAUVIGNON BLANC
CENTRAL VALLEY I CHILE
w. matthew cain - founder
COLOR LUCENT YELLOW-GREEN
MADE WITH ORGANIC GRAPES
AROMAS MANDARIN ORANGE
LINGERING FLAVORS OF LIME
ARTISANAL WINE FROM THE
KEY LIME AND TANGERINE
WORLD'S BEST VINTNERS
FLAVOR MEDIUM WEIGHT
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
PRODUCT OF CHILE
BRIGHT ACIDITY
WHITE WINE
16
17. Strategy: Color palette using wine descriptors
MALBEC SANGIOVESE IGT SAUVIGNON BLANC TORRONTES ROSE
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
BURGUNDY CHERRY RED CHARTREUSE CANTALOUPE SKY BLUE
17
18. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Packaging: 2009 Line-up
18
19. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Packaging: Case Carton
19
21. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Tagline: “Drink well, Do good”
DO G
DRINK WELL
D
21
22. Promotional Mailer: Clear inflatable air bag, recyclable and reusable
CHEERS DRINK WELL, DO GO
OD
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
22
23. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Launch Postcard: 2010
DRINK WELL, DO GO
OD
20 0
23
24. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Event Banner: 4ft x 1ft Life size tetra paks
DO G
DRINK WELL
D
WWW.YBWINES.COM
24
25. Corporate Stationary: Note Card & Business Card
J.SOIF, INC.
J.SOIF, INC. 224 BYERS ROAD CHESTER SPRINGS PA 19425 T 610 458 9124 WWW.YBWINES.COM
W. MATTHEW CAIN
FOUNDER & PRESIDENT
224 BYERS ROAD
CHESTER SPRINGS PA 19425
W I N E S
C 610 662 3803
W I N E S
T 610 458 9124
F 610 458 9125
MATT@JSOIFWINES.COM
WWW.YBWINES.COM
YELLOW + BLUE IS GREEN
ARTISANAL WINE FROM THE
WORLD'S BEST VINTNERS
MADE WITH ORGANIC GRAPES
DRINK WELL, DO GOOD
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
93% WINE 7% PACKAGING
SMALLER CARBON FOOTPRINT
COSTS LESS TO SHIP
CRAZY GOOD VALUE
A SMARTER WAY TO ENJOY
EXCEPTIONAL IMPORTED WINE
25
26. Coasters: Set with “Good” wordplays
DRINK WELL
DO GO
OD G D G D
T I M E S K A R M A
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
26
27. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Wine Totes: 1 & 2 Bottles
DRINK WELL, DO GOOD
DRINK WELL, DO GOOD
27
28. Promotional Apparel: Tagline “Drink well, Do good”
DRINK WELL
DRINK WELL DO GO
OD
DO GO
OD
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
28
30. Advertising: Factoids
FACT# 1 FACT# 2
MADE WITH
100%
ORGANIC
33%
MORE
HAND PICKED GRAPES WINE THAN A BOTTLE
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
30
31. Advertising: Factoids
FACT# 3 FACT# 4
48
CARBON
FOOTPRINT
46 %
LESS STATES
AND COUNTING
2009 Spear Design Group. All rights reserved. Proprietary & Confidential
31
32. Sniper Posters: “Green messages” Tongue in cheek photographs of grass
Obscure and edgy to appeal to young, hip urban sophisticates
Designed to create a Y+B buzz. Have you tried it yet?
GREEN THUMB THE GRASS IS GREENER GREEN PEACE HAPPY BEING GREEN GO GREEN
DRINK WELL, DO GOOD DRINK WELL, DO GOOD DRINK WELL, DO GOOD DRINK WELL, DO GOOD DRINK WELL, DO GOOD
WWW.YBWINES.COM WWW.YBWINES.COM WWW.YBWINES.COM WWW.YBWINES.COM WWW.YBWIN
32
33. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
Here's looking at you!
cheers
34. 2009 Spear Design Group. All rights reserved. Proprietary & Confidential
2010 Launch: Ready to ship!
34