The document discusses how B2B organizations have not evolved to meet the demands of the modern "Netflix era", where buyers expect a more personalized experience. It notes that marketers currently lack the infrastructure to create, tailor, and control content experiences at scale. The document promotes the Uberflip platform as a way for organizations to gain more control over experiences, scale their content across the buyer journey, and customize experiences for different audiences.

1. Shannon Dougall
VP of Marketing
@Uberflip
@DougallShannon
Logan Mallory
Senior Manager, Web Strategy
Workfront

2. WE NOW LIVE IN THE NETFLIX ERA

3. B2B ORGANIZATIONS HAVEN’T EVOLVED
Poor Buyer
Experience
Cumbersome
Processes
Lack of
Personalization

4. Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.

5. STAYING THE COURSE
Limited ability to optimize
- sacrificing conversation
and engagement
PAINFUL
PROCESSES
NOT
SCALABLE
HOMOGENOUS
EXPERIENCE
LIMITED CONTENT
ROI
Long redesigns, project
management and IT
bottlenecks
Difficult to create multiple
experiences for other use
cases.
Spending major dollars to
send people to the same
experience.

6. EVOLVE & ADAPT
Gain the control to manage
and optimize experiences
for your goals.
BECOME
AGILE
SCALE YOUR
CONTENT
CUSTOMIZE
EXPERIENCES
GAIN
CONTROL
Move quickly and avoid
cumbersome processes
and bottlenecks.
Leverage content
marketing across the entire
buyer journey.
Tailor experiences for
different use cases, buyers
and audience segments.

9. ▪
▪
▪
▪

28. Uberflip

31. ●
●
●
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36. 1.
2.
3.
4.

43. of marketers
think they’re
productive.
92%

44. of marketers also work
on evenings and
weekends.
90%

45. of marketers have
delayed going to the
bathroom to meet a
deadline.60%

46. We don’t
have time
to pee!