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![“The horse was the dominant form of human
transportation for 5000 years. [...] So for 5000 years, if you
wanted to make a contribution to personal transportation
it was a better saddle, better breeding, better hooves. And
then in one generation everything changes with the
internal combustion engine.
Much of the time the right strategy is to improve what
you’ve got, and some of the time everything changes.”
Reed Hastings / CEO Netflix](https://image.slidesharecdn.com/uxdx-june2019-200901113759/75/Hypothesis-Driven-Development-10-2048.jpg)
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Hypothesis Driven Development
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- 2. Me @ Documaster x Schibsted xFINN.no x Opera Software
- 3.
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- 5. In this presentation 1. identifyingan opportunity 2. articulating a solution 3. minimising the risk of running off a cliff
- 6. “A hypothesis isa proposed explanation for a phenomenon” https://commons.wikimedia.org/wiki/File:Lennuliiklust_uurimas.jpg
- 7. 1. What gameare we playing? 2. How do we keep score? 3. What are the next three things to nail? *Adam Nash Product Mgmt 101
- 8.
- 10. “The horse wasthe dominant form of human transportation for 5000 years. [...] So for 5000 years, if you wanted to make a contribution to personal transportation it was a better saddle, better breeding, better hooves. And then in one generation everything changes with the internal combustion engine. Much of the time the right strategy is to improve what you’ve got, and some of the time everything changes.” Reed Hastings / CEO Netflix
- 11. By Business ModelAlchemist - http://www.businessmodelalchemist.com/tools, CC BY-SA 1.0, https://commons.wikimedia.org/w/index.php?curid=11892574
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- 13. 90% of startupsfail No market need 42% Ran out of cash 29% Not the right team 23% Get outcompeted 19% Pricing issues 18%
- 14. What’s so hardabout this?
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- 16. (is it worthsolving?) Reach Impact Confidence Effort (and what’s the consequence of not doing it?) https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/
- 17. 2. The proposedsolution
- 18. User story: Asa user, I can backup my entire hard drive. Job story: When I’m looking for something on FINN.no I want to save my search be notified of new entries so I can be among the first to know and get a good deal Problem / solution proposal: Going to the grocery shop is a pain. Let people shop from home and get their orders delivered.
- 19. 3. Testability andmeasurement (failing early)
- 20. Measure and test. There’s notone, but many ways of collecting data points GV’s design sprint
- 21. Identify leap offaith assumptions
- 23.
- 24. The law oflarge numbers
- 25. Don’t get stuckin the office (NIHITO and GO APE)
- 26. What’s so hardabout this? Execution.
Editor's Notes
- #4 Needs to be a vision people believe in. Then people needs to believe in you. You have to build the cred in the organisation for people to follow you. To do that: be knowledgeable, have an inspiring vision and strategy, show traction
- #5 Find a simple way to formulate ideas and opportunities
- #6 This presentation is also about execution
- #7 A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous observations that cannot satisfactorily be explained with the available scientific theories.
- #8 Figure out what needs to be done, then get it done!
- #9 You eventually get measured by what happens in production. But in B2B, another thing counts: you get measured by the contracts signed. Poor insight leads to mediocre solutions and underwhelming execution results.
- #10 A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous observations that cannot satisfactorily be explained with the available scientific theories.
- #11 Taking a position versus defending a position
- #15 How well you structure and articulate these things depends on who it’s for. Is it for yourself, or for internal communication inside the company?