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Similar to Scott Kveton Scalable and Repeatable Business Models (20) More from Dealmaker Media More from Dealmaker Media (20) Scott Kveton Scalable and Repeatable Business Models7. Timeline
• Have few beers with friends
• Joke about “selling bacon on the Internet”
• Talk trash about it
• Buy domain name
• Realize you’re committed (aka “oh shit”)
• Set a date
• Go!
10. Figure it Out: Go!
• Fulfillment
• Inventory
• Website technology
• Promotion/marketing
• Content
• Price Points
• Product – Bacon
• Product – T-Shirts
13. Technologies We Used
• Google Checkout • Bank of America
• JS-Kit – Reviews • Endicia – Postage
• IntenseDebate – comments • USPS – Shipping
• WordPress – Blog • HP - inkjet printer
• AWS – Backups • iMovie, Photoshop
• Vimeo – vids • Craigslist - Fridges/Freezers
• Ads: Google, Facebook & • Friends – Models
MySpace • Designer - Wives
• Google Analytics
• RingCentral - Phone/Fax
• UserVoice – Feedback
• Linode – Hosting
• MyCorporation.com
20. How do you tell
everybody in the world
about your company?
31. LESSON #2: You will spend a shit ton
of time on pricing and packaging. Think
long and hard about it.
36. LESSON #3: Your customers will
tell you what you‘re supposed to
sell them. Not the press.
37. Conclusion:
• Launch early, find your market
• Think hard on pricing/packaging
• Listen to your customers