Collection of powerpoints presented to the Lead Partners and Lead Experts of the Call 3 URBACT networks on 16 May 2014 in Paris.

1. URBACT III
Call III Networks meeting
Paris 16 May 2014

2. URBACT III Brussels Consultation 19th February 2014
CAPITALISATION
DISSEMINATION
› Thematic Expertise
› Web Knowledge Platform
› Conferences, seminars,
workshops
› URBACT National
Dissemination Points
CAPITALISATION
DISSEMINATION
› Thematic Expertise
› Web Knowledge Platform
› Conferences, seminars,
workshops
› URBACT National
Dissemination Points
URBACT III 2014-2020
EXCHANGE
› Action Planning
› Implementation
› Transfer of good
practice
EXCHANGE
› Action Planning
› Implementation
› Transfer of good
practice
URBACT III 2014-2020
To strengthen Local Capacities on Integrated and Sustainable
Urban Development
URBACT III 2014-2020
To strengthen Local Capacities on Integrated and Sustainable
Urban Development
Main Thematic Priorities
• Research, Technological Development and Innovation
• Low carbon Economy
• Environment and resource efficiency
• Employment and Labour Mobility
• Social Inclusion and Poverty
Main Thematic Priorities
• Research, Technological Development and Innovation
• Low carbon Economy
• Environment and resource efficiency
• Employment and Labour Mobility
• Social Inclusion and Poverty
CAPACITY
BUILDING
› URBACT Summer
University
› National Training
Scheme
CAPACITY
BUILDING
› URBACT Summer
University
› National Training
Scheme
Budget 96 millions €

3. Join URBACT
URBACT III Brussels Consultation 19th February 2014
Info Days in 30 Member
and Partner States in
November and December
2014
Info Days in 30 Member
and Partner States in
November and December
2014
First call for Networks in
February 2015
First call for Networks in
February 2015
Approval of URBACT III
by the end of 2014
Approval of URBACT III
by the end of 2014
Beginning of the
Development Phase
of Networks in early
Summer 2015
Beginning of the
Development Phase
of Networks in early
Summer 2015
URBACT Event
Riga, May 2015
URBACT Event
Riga, May 2015

4. URBACT II milestones in 2014- 2015

5. URBACT III Brussels Consultation 19th February 2014
URBACT National Seminars
- sharing LAPs, funding opportunities (partners
only)
- disseminating URBACT II results
- launching URBACT III
- Sept-Dec 2014
Update of ULSG Database
Toolkit ULSG-LAP – translated versions available

6. 7 October, 11.15- 13.00
‘Building stakeholder skills and capacity in designing
sustainable and integrated urban policies: lessons from
URBACT’ , moderated by Eddy Adams
European Commission
8 October, 11.15- 13.00 & networking event
‘Getting the most out of pan-European cooperation
programmes 2014-2020’, moderated by Peter Ramsden
Committee of Regions, Room JDE62 (215 seats)
9 October, 11.15- 13.00 & networking event
‘Food-related initiatives for sustainable local development:
lessons from URBACT ’, moderated by François Jegou
Committee of Regions, room JDE52 (150 seats)
Title of presentation I Tuesday 27 May 2014 I Page 6

7. Next meeting on 20-21 November 2014
On the programme:
20 November: networking with LP/LE of pilot networks
21 November: last farewell meeting with you…
….unless you want to see us again early 2015!
Title of presentation I Tuesday 27 May 2014 I Page 7

8. Ultimate URBACT II event
Where?
Riga!
When? 6-8 May 2015
Title of presentation I Tuesday 27 May 2014 I Page 8

9. Few questions to answer before leaving!
Title of presentation I Tuesday 27 May 2014 I Page 9

10. Mid-Term Review - First highlights

11. We were surprised by some of the
Mid Term Review Findings

12. Our partners actively mobilised
their ULSG members in the MTR
process

13. We have identified key changes
to our work as a result of the
Mid Term Review

14. Objectives & process
› Stimulate a process of reflection
› Assess progress on different work packages
› Agree improvement plan & dissemination plan
› Prepare reprogramming proposal
 Different approaches
 Gaps in terms of actions to address identified
challenges/ weaknesses
 Needs for Reprogramming not fully explored

15. Common challenges
› ADJUSTING THEMATIC APPROACH
Revisiting initial clustering
Responding to specific needs
› IMPROVING TRANSNATIONAL EXCHANGE
Seminars format & methods
Ongoing exchange/ communication in between seminars
› LEARNING
For partners
For external audience
› LAP PROGRESS
Follow-up
Steer and support
› COMMUNICATION

16. Extending the partnership I Monday, 21 May 2012 I Page 2
Next steps – Reprogramming Procedure
26th May 2014:
 Final feedbacks from the Secretariat
20th June 2014:
 Submission official request for reprogramming and
financial table
11th July 2014
 Final deadline for the submission of revised Final
Application (electronic and paper version)

17. Workstreams 2014-2015
What’s coming?

18. CITIES OF TOMORROW: ACTION TODAY

19. Four workstreams
1) New urban economies, led by Willem van Winden
2) More jobs for urban youth, led by Alison Partridge
3) Social innovation in cities, led by François Jegou
4) Sustainable regeneration of urban areas, led by Darinka
Czischke

20. Way of working
Collective Participative
Dialogue with do-ers and thinkers!
With you and your partners!
Covering all corners of Europe

21. And…
Sharing economy…
not as a workstream but as something else…different!

22. What to expect?
State of the art on each topic
An URBACT Tribune with interim findings in October 2014
 Event on 8 October in Brussels (during OD)
Detailed city case studies
Final publication and video animations early 2015
Presentation of results in the URBACT II Conference May 2015

23. “New Urban Economies”
Willem van Winden, UrbanIQ

24.  Which are new urban economic drivers?
 How cities grasp emerging opportunities
 ….in collaboration with multiple public,
private and civic stakeholders.

25.  Digital economy
 Green economy
 (Health) care economy
 Social/sharing economy
Opportunity fields

26. How to grasp new opportunities
• Strategy: Effective triple/quadruple helix
organisations
• Implementation: Promising delivery models
Thinking in terms of dilemmas, trade-offs, questions,
competences, learning, culture
Titel van presentatie I dinsdag 26

27. Questions
• What are the key economic growth potentials/kernels that
you see emerging in your city/network?
• Which concrete initiatives can be seen as innovative or “best
practices” within your URBACT network?
• How to best include them in the workstream?
Titel van presentatie I dinsdag 26

28. Title of presentation I

30. More Jobs Better Cities:
Framework for city action on jobs
Demand
Competitiveness
Economic
structure
Quality jobs
Labour mobility
Skills
JOBS and the
ECONOMY
(PRODUCT
MARKET)
PEOPLE
(LABOUR
MARKET)
ECONOMIC GROWTH &
DEVELOPMENT
LABOUR MARKET MANAGEMENT

31. Title of presentation I

32. Title of presentation I I Page 32

33. City success
stories
Contacts and
introductions
Signposting to
information
sources
Reality check
volunteers!

34. Human resources is the
only resource than we
will have in abundance
in the future…
Social Innovation in Cities

35. …an innovation that
primarily change the
social dimensions…
…meet social needs
and is collectively
achieved…
…co-evolution
between grassroots
initiatives and an
enabling framework…
Social Innovation in Cities
Social Innovation in Cities

36. New city leadership?
Tools and methods?
Hybrid partnerships and New value creation models?
Participation, Collaborative consumption and Co-everything?
Linking, Synergizing and Enabling governance?
Transfer, Dissemination and Capitalization?
Information technologies, Social networks and Open collaboration?
Empowering, Up-scaling but Keeping the relational qualities?
(re)Engage, Mix and Match?
Experimentation, Friendly hacking and Redesign of public policies?
Evidence based and long lasting transformation?
Incentives, Enablers and Unlocking?
Social Innovation in Cities
Social Innovation in Cities

37. Social Innovation in Cities
Preliminary overview
of light cases
In-depth case studies
Workstream
exchanges
Chat sessions
Appointed
witnesses
Core Group
Members
Workstream
team

38. Social Innovation in Cities

39. URBACT work stream
“Sustainable Regeneration of Urban Areas”
Darinka Czischke
Work stream coordinator
DCC Consulting + Fondazione Giacomo Brodolini

40. Approach
Environmental urban sustainability
= energy efficiency & zero carbon + MORE

41. Conceptual framework

42. Key issues
Sub-theme Key questions
Identification of
problematic areas
• How can cities develop long-term strategies towards more
sustainable energy use, decrease of carbon emission and
more equitable social development?
• What are the links between problems observed in these areas
and wider urban/regional/national contexts?
Development of
sustainable urban
regeneration plans
• How can the existing assets of the areas and the potential
skills/opportunities of their residents be explored and included
into the planning of sustainable urban regeneration?
• What specific skills/capacities are required by policy-makers
and practitioners to effectively design and deliver sustainable
urban regeneration policies and programmes?
Governance and
financing
• How can the different aspects of integrated development be
assured in the decision on and implementation of sustainable
urban regeneration?
• What characteristics are replicable solutions likely to have,
given the highly heterogeneous governance arrangements in
European cities?

43. Title of presentation I I Page 43
ESIMeC - Transnational Events - Key Learning and Actions
Date and theme of Transnational Event: [insert date and theme]
[City Name]
Key Learning Points Relevance to city LAP Recommended Actions (city) Recommended Actions (LE) Achieved?

44. Title of presentation I I Page 44
ESIMeC- TransnationalEvents-KeyLearning andActions
DateandthemeofTransnationalEvent:19and20March2014,Sabadell
Basingstoke
KeyLearningPoints RelevancetocityLAP AgreedActions Achieved?
Jointfund/incentivesfor
collaborativegovernance
Could helpcrossdepartmental
working
ExplorehowS106 orequivalent could beusedto
facilitatecrossdepartmental /multistakeholder
collaboration
Needtoreview whatwedo-an
ongoinganditerativeprocess
Needtoreviewstakeholder
engagement andgovernance
UndertakeminiSWOT ofBasingstokeEmployment and
SkillsZoneat next meeting (1April)
Reviewstructureof thegroup; linktoLEP updates
ConsiderSubGroups(espforSTEM)
Consider(new/rotating?)Chair
ConsiderCriticalFriend
Needtoconsiderhorizontal
integrationatofficerlevel
LAPactionsaffect a varietyof
council departmentsandviceversa
Communicateregularly andsystematically
Identify keypeopleto keepupdated
HealthSectorCouncilmodel Sectorspecificapproachmightbe
relevant
ConsiderSTEMsubgroup

45. Highlights of URBACT II CommunicationsHighlights of URBACT II Communications
New URBACT Website and URBACT Event 2015New URBACT Website and URBACT Event 2015

46. URBACT Presentation I 27 May 2014 I Page 46
Agenda
1.New URBACT Website
2.URBACT event 2015

47. URBACT Presentation I 27 May 2014 I Page 47
Evolution of URBACT New Website
Strategic Communications
Research
1
Web
Technical
Audit Newsletter
Evaluation
Social Media
Survey
2012 - 2013
2014 - 2015
5
3
2 4
1. Desktop Study
2. Innovative Review
3. Qualitative Survey
4. Benchmark
5. Digital Content Tool
Analysis and Competitor
Comparison
URBACT
NEW WEBSITE

48. URBACT Presentation I 27 May 2014 I Page 48
Stages, Milestones and Process
› 2 website development stages:
 Stage 1 – to be launched in October 2014
 Stage 2- to be launched in June 2015
(at the latest)
› 2 phases for Stage 1:
 Phase 1 – development of the concept (by May 2014)
 Phase 2 – implementation (by October 2014)
› How do we work?
 Website Editorial Team (US, Comms Agency + TPMs)
 Website Development working group, Content working group,
Social Media working group
› Where are we now?
 At the very end of the concept development phase

49. URBACT Presentation I 27 May 2014 I Page 49
What is the difference between old and
new website?
› New Approach
 Bottom-up: based on real target group needs; supported by usability tests
of users
 Integrated digital ecosystem
 Strategic and long-term vision: use of KPIs
 Not to create a new “bicycle” but to adapt the best practices and the best
technologies
› New Content
 Thematic entries – 4 main themes (Inclusive Cities, Dynamic Cities, Green
Cities, Empowering Cities) +
 Network, city and country entries
 Capacity building, people and Programme, news and the library
› New Functionalities
 Each functionality is associated to real target group need (besides others –
comments, calendar, profiles, customisation, user-centered library, email
alerts, order printed version, SM integration, user directory, discussion
forum, new working and collaborative tool in phase 2)
 New information architecture

50. URBACT event 2015URBACT event 2015
in Riga, Latviain Riga, Latvia

51. URBACT Presentation I 27 May 2014 I Page 51
Date
6 – 8 May 20156 – 8 May 2015
Venue
Riga, LatviaRiga, Latvia
COMPACT / WALKABLE
CREATIVE QUARTERS
MIX OF MODERN AND TRADITIONAL
ACTIVE IN URBACT
Format
FestivalFestival
Celebration! // Festival // Fireworks // Music // Colours // Emotions // Fun // Modularity //
Dynamism // Movement // Experiencing the city

52. URBACT Presentation I 27 May 2014 I Page 52
Content
URBACT IIURBACT II
ResultsResults
PROGRAMME LEVEL –
CAPITALISATION
PROJECT LEVEL – CALL III AND
PILOT RESULTS
URBACT IIIURBACT III
INCLUDING INFO ON UDN CITIES / RFSC / NEW THEMATIC PRIORITIES
OtherOther
EXTERNAL INPUT FROM CITY / NATIONAL / GLOBAL ACTORS // INPUT FROM
KEY ORGANISATIONS // SIDE EVENTS

53. + Panorama
association
+20th department of
City of Paris
Thierry Marx
=
‘Cuisine: mode d’emploi’
Chef school for 2nd
chance

54. Kristine SERGEJEVA
Communications Manager
E-mail: k.sergejeva@urbact.eu
www.urbact.eu

55. Sharing knowledge, sharing resultsSharing knowledge, sharing results

56. SOME IDEAS FOR YOUR OUTPUTS
URBACT Presentation I 27 May 2014 I Page 56

57. URBACT Presentation I 27 May 2014 I Page 57
INFOGRAPHIC

58. URBACT Presentation I 27 May 2014 I Page 58
PACKAGING

59. URBACT Presentation I 27 May 2014 I Page 59
LOCAL EVENTS

60. URBACT Presentation I 27 May 2014 I Page 60
THEMED EVENT

61. URBACT Presentation I 27 May 2014 I Page 61
MEDIA RELATIONS

62. URBACT Presentation I 27 May 2014 I Page 62
TARGETED OUTPUTS

63. GETTING POLITICIANS ON BOARD
URBACT Presentation I 27 May 2014 I Page 63

64. VIDEOS
http://3space.org/about
http://www.youtube.com/watch?v=rSCPf2hmmc0
URBACT Presentation I 27 May 2014 I Page 64

65. SOCIAL MEDIA
URBACT Presentation I 27 May 2014 I Page 65

66. DISSEMINATION PLANS FROM MTR -
SOME REMARKS
URBACT Presentation I 27 May 2014 I Page 66

67. Focus on the content… and communication…
Of intermediate and final outputs
And about a way of packaging your outputs…
… for the external public
Provide support to your partners in their local
dissemination activities!
URBACT Presentation I 27 May 2014 I Page 67

68. NOW IT’S YOUR TURN
1. POSTER - How do you plan to package your project
knowledge for the external audience?
2. DISCUSSION – how do you plan to support your
partners in their communication activities at local level?
URBACT Presentation I 27 May 2014 I Page 68

69. FINAL REMARKS
› REVIEWING OUTLINES/AGENDAS ETC
› BRAINSTORMING TOGETHER ON YOUR
COMMUNICATION PLANS
› COMUNICATION OFFICERS TRAINING – SEPTEMBER
URBACT Presentation I 27 May 2014 I Page 69

70. Kristine SERGEJEVA
Communications Manager
E-mail: k.sergejeva@urbact.eu
www.urbact.eu