Guide to the main focus of cases in the book page n

1. GUIDE TO THE MAIN FOCUS OF CASES IN THE BOOK
PA
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N
UM
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R
IN
T
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B
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CASES In
tro
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io
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to
s

2. tra
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St
ra
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le
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es
Th
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3. c
ca
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St
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Cu
ltu
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a
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s
tra
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4. Bu
si
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ss
-le
ve
l s
tra
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Di
re
ct
io
ns
a
nd
c
or
po
ra
te

5. -le
ve
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tra
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In
te
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at
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na
l s
tra
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In
no
va
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an
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6. en
tre
pr
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eu
rs
hi
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M
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, a
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a
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a
lli
an
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7. s
St
ra
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e
va
lu
at
io
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St
ra
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d
ev
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op
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Or

8. ga
ni
si
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fo
r s
uc
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ss
M
an
ag
in
g
st
ra
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gi
c
ch
an
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9. Th
e
pr
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of
m
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r/n
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10. ro
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m
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Sm
al
l-b
us
in
es
s
st
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te
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544 The LEGO Group : adopting a strategic approach
●
●
549 The global pharmaceutical industry – in the land of

11. shrinking giants
●
● ●
559 Vodafone : developing communications strategy in the
UK market
●
● ●
567 Global forces and the Western European brewing industry
●
● ●
571 A source of cheap energy or a source of problems – the
potential benefits and costs of shale gas
●
● ●
575 H&M in fast fashion: continued success?
●
● ● ● ●
583 The Formula One constructors : capabilities for success
●
● ● ●
591 Integration of a Corporate Social Responsibility
programme in Coloplast
●
● ●
595 Manchester United FC : still successful despite new
threats ●
●
●

12. 600 Pierre Fabre : culture and the challenges of
internationalisation ● ●
●
● ● ●
606 Adnams – a living company ● ●
●
● ● ● ●
612 Ryanair : the low-fares airline – future directions? ● ●
●
● ●
624 Marks & Spencer : is this as good as it gets?
●
● ● ●
629 Hotel du Vin : strategic entrepreneurship and innovative
continuity in the boutique hotel sector
●
● ●
●
●
634 Going for growth: Teva’s global strategy ●
●
●
●
●
639 CRH plc : dimensions of successful corporate strategy
●
● ● ●

13. 647 SABMiller : from strength to strength
●
● ●
657 The internationalisation of Tesco – new frontiers and
new problems
●
● ●
662 Gridsum and the Microsoft partner ecosystem: engaging
in China and beyond?
●
● ● ●
Key: ●● = major focus, ● = important subsidiary focus
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C
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2
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1
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.

14. P
e
a
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s
o
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.
A
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l
r
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s
r
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s
e
r
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.
M
a
y
n
o

15. t
b
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r
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p
r
o
d
u
c
e
d
i
n
a
n
y
f
o
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m
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i
t
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u
t

16. p
e
r
m
i
s
s
i
o
n
f
r
o
m
t
h
e
p
u
b
l
i
s
h
e
r
,
e
x
c
e
p

17. t
f
a
i
r
u
s
e
s
p
e
r
m
i
t
t
e
d
u
n
d
e
r
U
.
S
.
o
r

18. a
p
p
l
i
c
a
b
l
e
c
o
p
y
r
i
g
h
t
l
a
w
.
EBSCO Publishing : eBook Collection (EBSCOhost) - printed
on 2/9/2021 9:53 PM via AMERICAN PUBLIC UNIV SYSTEM
AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text &
Cases
Account: s7348467.main.ehost
PA
GE

19. N
UM
BE
R
IN
T
HE
B
OO
K
CASES In
tro
du
ct
io
n
to
s
tra
te
gy
St
ra

20. te
gy
le
ns
es
Th
e
en
vi
ro
nm
en
t
St
ra
te
gi
c
ca
pa
bi
lit
y

21. St
ra
te
gi
c
pu
rp
os
e
Cu
ltu
re
a
nd
s
tra
te
gy
Bu
si
ne
ss

22. -le
ve
l s
tra
te
gy
Di
re
ct
io
ns
a
nd
c
or
po
ra
te
-le
ve
l s
tra
te
gy

23. In
te
rn
at
io
na
l s
tra
te
gy
In
no
va
tio
n
an
d
en
tre
pr
en
eu

24. rs
hi
p
M
er
ge
rs
, a
cq
ui
si
tio
ns
a
nd
a
lli
an
ce
s
St
ra
te
gy

25. e
va
lu
at
io
n
St
ra
te
gy
d
ev
el
op
m
en
t
Or
ga
ni
si
ng
fo

26. r s
uc
ce
ss
M
an
ag
in
g
st
ra
te
gi
c
ch
an
ge
Th
e
pr
ac
tic
e

27. of
m
an
ag
em
en
t
Pu
bl
ic
s
ec
to
r/n
ot
-f
or
-p
ro
fit
m
an
ag

28. em
en
t
Sm
al
l-b
us
in
es
s
st
ra
te
gy
666 Severstal and the global steel industry ●
●
● ● ●
671 FeedHenry – innovating in the cloud ●
●
● ● ●
676 Flight Centre Limited ● ●
●
●
●

29. ● ●
680 Strategic leadership and innovation at Apple, Inc. ’ ●
●
● ●
686 ‘Where’s Irene and just exactly is she up to?’ The
acquisition of Cadbury PLC by Kraft Foods , 2010 ●
●
●
695 Gazprom and NIS : the oil and gas industry in Serbia ●
●
●
●
700 International HIV/AIDS Alliance (B) : a strategy for 2020
● ●
●
● ●
●
●
707 The Mexican narco-trafficking problem ●
●
● ●
715 Dancing with the mouse: a strategic metamorphosis at
Ocean Park , Hong Kong ●
●
● ●
721 GMB : strategic leadership in a trade union ●
●
● ●

30. ●
●
727 Academies and Free Schools ●
●
●
●
●
731 Paul Polman and the revitalisation of Unilever ● ●
●
●
738 LEAX : managing growth in a volatile world ● ●
●
● ●
742 Changing tracks at Babcock Rail ● ●
●
●
749 In the boardroom at HomeCo ● ● ●
●
● ●
755 QR National – Aurizon ● ●
●
●
Key: ●● = major focus, ● = important subsidiary focus
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Managerial Economics and Management Decisions
Birch, C M
Business Quarterly (pre-1986); Fall 1965; 30, 3; ABI/INFORM
Global
pg. 70
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Updating managerial economics
Egan, Thomas P
Business Economics; Jul 1995; 30, 3; ProQuest
pg. 51
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