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COMPANY
GROUP 3
ESTABLISHER
Gabrielle Bonheur Chanel
Fashion Brand
1883-1971 (At the age of 88 )
Fashion emotional world
Experience
ESTABLISHER
Etc.
Why does everybody call her “Coco Chanel”?
ESTABLISHER
MARKETING STRATEGY
HISTORY & VISION
To be a part
of future
✓ Advantages ✗ Disadvantages
 Good reputation
 High quality (products and service)
 Controlling marketing channel
 Expensive
 Fake products
 Facing strong competition
competitor
RELATED ARTICLES
The Mother of Reinvention
Summary
Chanel’s founder is Coco Chanel, she from a
moderately gifted seamstress to a celebrated
couturier, and her symbol of ambition can achieve.
In a recession, Chanel not only did not decline but
also made she becoming inspiring figure. The
design look thin, simple and no more
embellishment show it younger and hopeful
also suit in recession. No matter before or now
Chanel has limitless possibilities.
Vocabulary
Privilege 特權
Synonyms: prerogative
a special right, advantage, or immunity granted or
available only to a particular person or group of
people.
emblem 象徵
Synonyms: symbol
a heraldic device or symbolic object as a distinctive
badge of a nation, organization, or family.
mirrored 反映
Synonyms: reflect
show a reflection of.
Phenomenon 現象
Synonyms: appearance
a fact or situation that is observed to exist or
happen, especially one whose cause .
Narrative 敘述
Synonyms: depiction
a spoken or written account of connected events; a
story.
perpetual 永恆
Synonyms: eternal
never ending or changing.
reconstructs 重建
Synonyms: rebuild
build or form (something) again after it has been
damaged or destroyed.
Thrive 興旺
Synonyms: prosper
grow or develop well or vigorously.
feisty 爭強好勝的
Synonyms: termagant
lively, determined, and courageous.
Austerity簡樸
Synonyms: simplicity
sternness or severity of manner or attitude.
EVALUATION
Do you want to work at CHANEL?
Yes
40%
No
60%
Work at Chanel
Yes
No
REFERENCE WEBSITE
- Google
- 維基百科
http://www.nytimes.com/2009/09/24/fashion/24chanel.
html
https://www.chanel.com/zh_TW/?gclid=Cj0KCQiAg4jS
BRCsARIsAB9ooav52pRKozaPcP-
llFgV9zcLd9IAu5SFFcjA5LOnjq7CmYTbL1mrvdMaAv
0CEALw_wcB
THE END

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Group3

Editor's Notes

  1. CHANEL created by