Tylösandsseminariet 2016. ”Nollvisionen –världens grej” talarpresentation tisdag 30/8

1. Global Goals and Road Safety
David Ward
Secretary General
Global New Car Assessment Programme

2. Global Road Safety Challenge – The Urgency of Now
Over 3000 people are killed in road crashes
every day. Around 3% of global GDP is lost
and road crashes are the leading cause of
death of young people (15-29).
Low and middle income countries account
for 90% of global road deaths and have
fatality rates twice that of high income
nations.
These countries now account for nearly
half of new car production worldwide.
Over the next fifteen years the global
vehicle fleet is expected to double. This
unprecedented increase in motorisation
is a huge road safety challenge.

3. From January 1 2016 the United Nations (UN) is
implementing a new framework of Sustainable
Development Goals (SDGs) to be achieved by 2030.
Road safety is included in Goals 3 and 11 for health
and cities with a target to:
Halve the number of global deaths
and injuries from road crashes by
2020.
This is the UN’s strongest ever commitment to
road injury prevention, which gives new impetus to
the UN Decade of Action for Road Safety (2011-2020),
and has been endorsed by the 2nd High Level Global
Conference on Road Safety held in Brasilia last
November and by the UN General Assembly in April
(A/Res/70/260).
Global Goals for Sustainable Development and Road Safety

4. Halving Road Deaths by 2020 – A Very Ambitious Target

5. EU Target to Halve Road Deaths by 2020 – Progress Stalled

6. SDG target requires 4X rate of improvement of UN Decade Goal
0
0.25
0.5
0.75
1
1.25
1.5
1.75
2
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
WHO data
Trend in 2010
Decade of Action Goal
SDG

7. Inspired by Sweden’s adoption of Vision Zero in 1997,
there is now a strong global mandate for a paradigm shift
in favour of the Safe System approach to road injury
prevention.
Its starting point is an ethically inspired perspective, that
there is no acceptable level of road deaths and serious
injuries. It shifts road safety policy away from traditional
‘blame the victim’ attitudes towards a strategy that is
forgiving of human error. It encourages a dynamic and
holistic strategy that promotes safe vehicles, roads, and
road users and speed management.
The Safe System Approach was endorsed by the OECD/ITF
in their 2008 Towards Zero report and was used to
formulate the structure and recommendations of the
Global Plan for the UN Decade of Action.
A Global Opportunity for A Visionary Approach

8. People make mistakes that lead to road
crashes.
The human body has a limited physical
ability to tolerate crash forces before
harm occurs.
There is shared responsibility
amongst those who design, build,
operate, and use roads and vehicles
to prevent crashes that result in
serious injury or death.
All parts of the system must be
strengthened in combination to multiply
their effects, and if one part fails, road
users are still protected.
Four Principles of the Safe System

9. The Safe System Approach has some inherent advantages:
• Avoids default to primary reliance on behavioural measures.
• Builds technology and infrastructure that aims to ‘hard wire’ sustainable road
safety.
• Challenges public lack of demand for safety, poor perceptions of risk, and tolerance
of road trauma.
• Demands constant improvement (as no level of death is acceptable) so reducing the
risk of policy fatigue or complacency.
• Engages all stakeholders in a co-operative, transparent, and shared strategy.
Why The Safe System?

10. The Global Plan for the Decade of Action
Five pillars for a Safe Systems approach
Build
Capacity
Safer User
behaviour
Safer
Roads &
Mobility
Safer
Vehicles
Post-crash
response

11. Global NCAP’s 2020 Vision…
In 2015 from a total of 68 million new cars
as many as 25% fail to meet UN minimum
safety standards, lacking air bags, anti-lock
brakes, or electronic stability control.
By 2020 at the latest Global NCAP
wants all new cars to meet UN crash
test standards with air bags, ABS and
ESC fitted as standard.
This needs government action to
apply UN vehicle safety standards
more widely and greater effort to
stimulate customer demand for
safer motor vehicles.

12. UN Forum for Harmonization of Vehicle Regulations
The Global Plan supports wider application
of the most important global standards
available under the 1958and 1998
agreements of the UN World Forum for
Harmonisation of Vehicle Regulations (WP29).*
These are:
Reg. 14 Seat belt anchorages
Reg. 16 Safety belts & restraints
Reg. 94 Frontal collision
Reg. 95 Lateral collision
Reg.13H (GTR 8) Electronic stability control
Reg.127 (GTR 9) Pedestrian protection
Reg. 44/129 Child restraints
*or equivalent national standards (eg: FVMSSs)

13. The 2015 Status Report:
• Reveals “worrying data” showing that
only 40 out of a total of 193 UN
Member States fully apply the seven
most important UN safety regulations
and these are overwhelmingly high-
income countries.
• Says “there is an urgent need for these
minimum vehicle standards to be
implemented by every country”.
• Warns that “regulations helping to
protect occupants withstand front and
side impact crashes are poorly
implemented globally” and also calls for
mandatory fitment of electronic
stability control.
WHO Global Road Safety Status Report 2015 - Vehicle Safety

14. Crash Avoidance Systems Starting To Go Global
Three key crash avoidance systems are today’s priority
technologies for passenger cars, buses, commercial
vehicles and motor cycles:
Electronic Stability Control (ESC) anti-skid system
with capacity to reduce up to 40% of run-off road
crashes. Now mandatory in most high income
countries.
Autonomous Emergency Braking (AEB) automatically
applies the brakes if the driver does not react and can
cut collisions at low speed by 20%. Pedestrian systems
are also appearing and will become an important injury
prevention technology.
Motorcycle Anti-lock Brakes (ABS) improves stability
and braking performance. Motorcycles equipped with
ABS have rate of fatal crashes 37 per cent lower than
same models without.

16. IIHS Prediction of US Registered Vehicles with Autonomous
Emergency Braking (with 2022 Voluntary Commitment)
0%
20%
40%
60%
80%
100%
2000 2010 2020 2030 2040 2050
50% in 2027
80% in 2034

17. Global NCAP’s Road Map for Safer Cars was
launched in March 2015 and :
• Calls for the combination of stronger
consumer information and universal
application of minimum UN standards for
crash protection and avoidance.
• Ten key recommendations including the
application to all new cars of the UN’s
front, side and pedestrian impact crash
tests and the anti-skid system, electronic
stability control, by 2020 at the latest.
• Global NCAP updated the Road Map in
November 2015 to include Automatic
Emergency Braking and anti-lock brakes in
motorcycles.
Democratizing Car Safety: A Road Map for Safer Cars 2020

19. • Meeting minimum crash standards costs less than US
$200 per vehicle.
• Airbag costs have fallen by over 60% in 15 years to
about US$50 per unit.
• Applying key crash avoidance technology (ABS/ESC)
costs about $100 per vehicle.
• Car companies use global platforms to produce many
different models with large costs reductions.
• Universal implementation of UN regulations bring
economies of scale, and promote fair competition.
• Governments can promote safer cars by giving short
term fiscal incentives for safety technologies.
• Fleet mangers can choose ‘five star’ safety rated
vehicles.
Market Pull & Regulatory Push Makes Safety Affordable

20. Last year the 2nd Global High Level Conference on
Road Safety held in Brasilia (18-19 November 2015)
was held to review progress on the Decade of Action
and on April 15 this was also debated by the UN
General Assembly which adopted a new resolution on
road safety. The Brasilia Declaration and the General
Assembly recommends :
Policies and measures to implement United Nations
vehicle safety regulations or equivalent national
standards to ensure that all new motor vehicles,
meet applicable minimum regulations for occupant
and other road users protection, with seat belts, air
bags and active safety systems as standard.
This is the clearest and strongest commitment made
to vehicle safety made by UN Member States.
Brasilia Declaration and UN General Assembly Resolution

21. The inclusion of road safety in the SDGs, and growing support for the Safe Systems
Approach, is a unique opportunity for road injury prevention.
The target to halve road deaths by 2020 is very optimistic, but not to achieve this at
the very latest by 2030 would be tragic, scandalous, and an entirely avoidable failure.
The world’s best performing countries in road safety have a responsibility to
make sure this doesn’t happen and should demonstrate global leadership on this issue.
This is not just an opportunity to reduce road deaths, it is part of a wider humanitarian
agenda to respect human life, to promote good governance, and to ensure that our
mobility needs are compatible with healthy living and sustainable development.
Ultimately effective road safety management is an example of a value system; a value
system driven by Vision Zero for a world free from road fatalities and serious injuries.
Global Goals and Road Safety:
A Unique Opportunity

22. Global NCAP is pleased to acknowledge support from:
Thank You!