2. Motivation Cycle
• The term motivation refers to internal
processes that serve to activate, guide, and
maintain our behavior.
• The term motivation refers to factors that
activate, direct, and sustain goal-directed
behavior... Motives are the 'whys' of
behavior—the needs or wants that drive
behavior and explain what we do.
3. Cycle
• The cycle of motivation begins with a need,
which causes a drive fed by the incentive of
reaching the goal that fills the need. But that
isn't a cycle; it's a path, a journey with a
beginning, middle, and end. A cycle is never
ending, like a circle. So why is motivation
referred to as a cycle?
4.
5. • Need
– It’s a product of physical and physiological
deprivation in the body.
– Its what which is lack in our body or in life.
– Desire of homeostatic condition.
– If stimuli constant don’t feel need.
– Type:- A. physiological:-basic physical need.
example:-hanger, oxygen
– B. psychological:-individual happiness & wellbeing
example:-love, power
6. • Drive
– Internal motivation state created by the need.
– Motion to fulfill the desire of the motivated
behavior.
– Internal tension state, stay till the satisfaction of
it.
– Can produce more than one responses.
– Example :- hunger drive.
7. • Incentive
– It motivates or encourage someone to do
something.
– Next ,appropriate object and situation towards
goal in cycle.
– Eases need and reduces drive.
– Incentive can be positive and negative.
– Example :-for hunger food is a incentive.
– Making food is positive.
– Chocolate is negative
8. • Reward
– State of achievement of the incentive
– Feel of pleasure, satisfaction gives rewards to self
– Restore homeostatic condition
9. Motives
• Primary Motives are unlearned and physiologically based. They are
biological and basic.
• They are primary, but don't always enjoy priority over secondary
motives. Sometimes. secondary motives are stronger than primary.
• Two criteria must be
• fulfilled in order for a motive to be included in primary
classification; (1) it must be
• unlearned, and (2) it must be physiologically based.
• The most commonly recognized
• primary motives include hunger, thirst, sleep, avoidance of pain,
sex, and maternal concern.
• Positivc motives are
• directly related to homeostatic deficiency of the cells.
10. • General motives
– The)' are neither included in primary nor in secondary motins. A
motive must be unlearned but not included in physiologically based
arc included in general motives like competence, curiosity,
manipulation, activity and affection.
• Secondary motives
– In advanced society, where people are comparatively getting enough
of what they need for livelihood, secondary motives are base on
motivating employees for higher performance. As a human society
develops economically and becomes more complex, the primary and,
to some extent, existing secondary drives give way to learn different
secondary drives in motivating behavior. In corporate business world,
secondary motives are very crucial.
• Achievement motive:
• Aggressive motive
• Power motive
• Acquisitive motive
• Curiosity motive
• Gregariousness
11. • Abraham Maslow was the first psychologist to
study needs that drive behavior.
• His hierarchy of needs is designed like a triangle
with the greatest needs at the bottom taking up
the most room in a person's life and the hardest
to reach goals at the top.
• he process Maslow described showed that
humans first and foremost are motivated to
survive (food and water). After survival needs are
met, they seek safety (shelter that can be
protected).
