Ad words 101 part 1

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  • Ad words 101 part 1

    1. 1. Your Business
    2. 2. Your Business#
    3. 3. What are your advertising needs?Advertise on the Search NetworkGoogle, Ask & Other Search PartnersAdvertise on the Content NetworkBlogs, Websites
    4. 4. Ad’s Anatomy
    5. 5. Common terms
    6. 6. Keywords
    7. 7. AdGroups KeywordsMeditation GuruMeditation Lessons “Meditation” AdGroupMeditation Music “Silva Meditation” AdGroup
    8. 8. campaign AdGroupsMeditationSilva Meditation Campaign-SMBH1-USNew Meditation Campaign-SMBH1-UK
    9. 9. The mechanismSearchContent
    10. 10. Bid on Keyword($) + Quality Score = Ranking Search Network
    11. 11. Bids Healing- 0.2$/Click$/Click Silva Method- 0.3$/Click Why? Silva- 0.5$/ClickTo beat your Meditate- 1.5$/Click competitor Meditation- 1$/ Click
    12. 12. quality score Healing- 3/10Silva Method- 6/10 Silva- 5/10 Meditate- 4/10Meditation-5/10
    13. 13. Bid on Keyword($) + Quality Score = Ranking Search Network
    14. 14. Bid on Keyword($) = RankingBid on the Website($)= Ranking Bid on the Topic($)= Ranking Content Network
    15. 15. Targeting- Content Network Keywords Websites Topics Healing- 0.2$/Click www.purposefairy.com ReligionSilva Method- 0.3$/Click www.gmail.com Science Silva- 0.5$/Click www.youtube.com Philosophy Meditate- 1.5$/Click www.seomoz.com AstronomyMeditation- 1$/ Click www.meditation.com Politics
    16. 16. Search vs contentContent- Less weightage to Quality RatingSearch- More weightage to Quality RatingContent- More Scale, More CostlySearch- Less Scale, Less Costly
    17. 17. Priorities of objectives Get more Clicks Get more Leads Get more Sales
    18. 18. Priorities of objectives Get more Clicks Get more Leads Get more Sales
    19. 19. More ClicksWrite a Good AdBid on the Popular KeywordsBid on Popular WebsitesBid Higher than Competitors
    20. 20. Priorities of objectives Get more Clicks Get more Leads Get more Sales
    21. 21. Getting more leadsBid on the Targeted KeywordsBid on Related WebsitesAvoid Tough Competitors
    22. 22. Priorities of objectives Get more Clicks Get more Leads Get more Sales
    23. 23. more sales Game ChangerBuild for Profitable KeywordsBuild on Profitable WebsitesMight not be most Lead/Click GeneratingKeywords/Websites
    24. 24. Creating Your Own Campaign
    25. 25. Creating Your own campaignLocations- UK/US/WWLanguages you want to TargetDevices- Tablets, PCs, MobileNetwork- Search or DisplayBidding Option- Cost Per Click,Cost Per Impr.Default Budget- 20$/Day
    26. 26. finding keywords & adgroups Google Keyword Tool Amazon.com Wordstream.com
    27. 27. AdGroupsGroup the AdGroups logicallyPut your bids on each of the AdGroups
    28. 28. create ads
    29. 29. create adsUse correct VocabularyNo extra use of Punctuation marksCan’t Use words like - “Click”Can’t make false claims
    30. 30. create Landing pagesMust have good navigationMust be legally permissible to sell the productMust use TestimonialsMust not use spammy language
    31. 31. Start the campaignPut billing detailsWait for Google to Approve your AdsMonitor Results & OptimizeGet Started :)
    32. 32. Cheers! Q&A

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