Media usage keeps growing and fragmenting. As content available for media consumers increases, media companies must work harder to be interesting and discoverable. As media consumption habits change, the use contexts of TV change too.
One million households in Finland have no access to broadband connection fast enough to enable diverse media consumption.
This is a summary of observations of Finnish Broadcasting Company’s environment produced by network of experts in various positions in Yle.
Head of Stategy, Yle