Saul Bass created a new style of film openings in the 1950s and 1960s that were typically 2-4 minutes long and placed either at the start of films or after the pre-title sequence. These standalone or integrated establishing sequences focused on key micro elements like color, lighting, font, framing, sound design, and costume/props/setting to set the tone for audiences in a consistent way without many locations or fonts that were too big.

1. Film Openings

2. Saul Bass
Saul Bass created a new style of film openings.
1. The film openings are typically 2-4 minutes long.
2. They are at the start or after pre-title.
3. Stand alone or integrated into an establishing
sequence.

3. Things to focus on

4. Who gets credit

5. Key title micro elements
 Colour
 Lighting
 Font
 Framing
 Costume, props, setting
 Sound design

6. Things to remember
 Inconsistencies can break audiences.
 Don’t shoot it in too many locations.
 A common mistake is forgetting to leave negative
space for titles.
 Don’t make the font too big.
 Don’t run out of time to create the titles.