This presentation is based on a research paper 'Transmedia Storytelling and Indian Cinema: A Study of Multimedia Adaptations of Krish, Bahubali and Dhoom' presented in the National Seminar organised by the Department of English, MK Bhavnagar University.

1. Department of English,
Maharaja Krishnakumarsinhji Bhavnagar University
One-day Seminar on Research Prospects in English Studies
Transmedia Storytelling and Indian Cinema: A Study of Multimedia
Adaptations of Krish, Bahubali and Dhoom
Presented by
Trushali Dodiya
Department of English, MKBU
5th March, 2023
Presented At
Department of English
Maharaja Krishnakumarsinhji Bhavnagar University
Gujarat

2. Table of
Content
❏ Introduction
❏ Transmedia Storytelling and Adaptation
❏ Transmedia Storytelling and Indian
Cinema
❏ Bahubali
❏ Dhoom
❏ Krrish
❏ Conclusion

3. Introduction:
● What is Transmedia Storytelling?
● Introduced by Henry Jenkins - a single story or storyworld can be told across a variety of media,
including films, television shows, books, comics, video games, websites, and social media.
● As Henry Jenkins explains,
Transmedia storytelling represents a process where integral elements of a fiction get dispersed
systematically across multiple delivery channels for the purpose of creating a unified and coordinated
entertainment experience. (Jenkins)
● He also gives some key ideas of Transmedia Storytelling(Jenkins)
○ Complex Fictional World -Sustains multiple interrelated characters and their stories
○ Constructed narrative- Coordination of Different Media Sectors
○ Gaps and Excesses in the upholding of the story- introduce potential plots which can not be
fully told or extra details which hint at more than can be revealed- Readers have a strong
incentive to continue to elaborate on these story elements.
○ Each part makes unique contribution

4. ○ Expands the potential market for a property by creating different points of entry for
different audience and economic imperative
● Derek Johnson notes that “transmedia storytelling suggests cultural artistry and participatory
culture, ‘franchising’ calls equal if not more attention to corporate structure and the economic
organization of that productive labor.(Johnson)
● Ex, Star Wars, Harry Potter, The Lord of the Ring, The Matrix
● All these are fictional stories which goes beyond reality
● Franchise

5. Transmedia Storytelling and Adaptation
● Transmedia Storytelling can be in two ways:
● Adaptation is a version or retelling of the original, whereas an extension goes beyond the original, like
expanding timeline, developing back story of a secondary character.(Jenkins, Henry. “Adaptation, Extension, Transmedia)
Adaptation Extension

6. Transmedia Storytelling and Indian Cinema
● Use of Hollywood terminology to drive the success of the franchise
● Ex. Bahubali, Krrish, Dhoom, Shaktiman are series of Indian Movies- Adapted in multimedia
platforms
● Only a few examples of this type is in Indian Entertainment Industry

7. Bahubali
Books
Bahubali: Battle of the Bold(2020)
The Rise of Shivami(2017)
Chaturanga(2020)
The Queen of Mahishmati(2020)
Game
Bahubali: The Game(Moonfrog)
(2017)
Animated TV Series
Bahubali: The Lost Legends
(2017)
● Bahubali became widely
successful in many countries
such as China, Latin
America, and
Korea.(Bhushan)
Movies
Baahubali: The Beginning(2015)
Baahubali 2: The Conclusion(2017)

8. Dhoom
● ACP Jay Dixit and Ali
● Dhoom= Bike/Thieves
Movies
Dhoom(2004)
Dhoom 2(2006)
Dhoom 3(2013)
Game:
Dhoom 3: The Game
Comic Book:
Dhoom Redux 893(2012)

9. Krrish
Movies
Koi Mil Gaya(2003)
Krrish(2006)
Krrish 3(2013)
Animated Film Series:
Kid Krrish(2013)
Kid Krrish: Mission Bhutan(2014)
Kid Krrish: Mystery in Mongolia(2014)
Kid Krrish: Shakalaka America(2015)
Game
Krrish 3: The Game
Animated TV Series:
J Bole To Jadoo(2004)
Series of Comic Book:
Kid Krrish(2014-15)
Comic Book:
Krrish: Menace of Monkey
Man(2014)

10. Conclusion
● Transmedia Storytelling is expanding new horizons in Indian cinema as well as
entertainment industry.
● It is changing the landscape of Indian cinema and ways of storytelling.
● It Engages audiences according their interest
● Introduction of Popular characters is an endeavour
● Comparing to Western Transmedia Storytelling, Indian Entertainment Industry is
somewhat lacking in distribution as well as extension of the story in many ways
● Provides new horizons of comparative and innovative study of entertainment Industry
in terms of the development of stories/franchise stories

11. Work Cited
HarperCollins Publishers India. Kid Krrish: Bold Beginnings: The Story Behind the Hero. HarperCollins Publishers India, 2015.
Acharya, Vijay Krishna, director. Dhoom 3. Yash Raj Films, 2013.
Bhushan, Nyay. “AFM: 'Baahubali' in Latin America Releases – The Hollywood Reporter.” The Hollywood Reporter, 13 September 2015,
https://www.hollywoodreporter.com/movies/movie-news/afm-baahubali-latin-america-releases-822693/. Accessed 3 March 2023.
Chopra, Uday. Dhoom - Redux 893. 2012. Amazon.in, https://www.amazon.in/dp/B008PD0CZM?ref=KC_GS_GB_IN.
DeFalco, Tom, and Aditya Bidikar. Krrish: Menace of the Monkey Men. Graphic India, 2014.
Derek Johnson, Media Franchising: Creative License and Collaboration in the Culture Industries (New York: New York University Press, 2013), 33.
“Dhoom:3 The Game – Apps on Google Play.” Google Play, 14 December 2021,
https://play.google.com/store/apps/details?id=com.ninetyninegames.dhoomthree&hl=en_IN&gl=US. Accessed 3 March 2023.
Gadhvi, Sanjay, director. Dhoom. Yash Raj Films, 2004.
Gadhvi, Sanjay, director. Dhoom 2. Yash Raj Films, 2006.
HarperCollins Publishers India. Kid Krrish Book 1: Colour by Code Activities. HarperCollins Publishers India, 2014.
HarperCollins Publishers India. Kid Krrish Book 2: Fun-Filled Activities. HarperCollins Publishers India, 2014.

12. HarperCollins Publishers India. Kid Krrish Book 3: Fun-Filled Activities. HarperCollins Publishers India, 2014.
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Jenkins, Henry. “Adaptation, Extension, Transmedia.” Literature/Film Quarterly, vol. 45, no. 2, 2017. JSTOR,
https://www.jstor.org/stable/48678410. Accessed 4 Mar. 2023.
Jenkins, Henry. “Transmedia Storytelling 101 — Pop Junctions.” Henry Jenkins, 21 March 2007,
http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html. Accessed 3 March 2023.
Moonfrog. “Baahubali: The Game.” Baahubali: The Game (Official) APK for Android - Download, 1 April 2022, https://baahubali-the-game-
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Nair, Deepak, director. Kid Krrish 3 - Mystery in Mongolia. Toonz Animation India, Film Kraft Productions, and Turner International India, 2014.
Neelakantan, Anand. Chaturanga (Baahubali: Before the Beginning). Westland Publications Private Limited, 2020.
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13. Neelakantan, Anand. The Rise of Sivagami: Book 1 of Baahubali - Before the Beginning. Westland Publications Limited, 2017.
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Rajamouli, S. S., director. Baahubali 2: The Conclusion. Arka Media Works, 2017.
Rajamouli, S. S., director. Baahubali: The Beginning. Arka Media Works, 2015.
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Roshan, Rakesh, director. Koi Mil Gaya. FilmKraft Productions, 2003.
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