1.
PRESENTATION
ON
TRESEMME
(SHAMPOO)
PRESENTERS: SHWETA CHUAHAN &
DIKSHA VASHISHT

2.
♦Introduction
♦History
♦Tresemme in India
♦Advertisement
♦Brand ambassador
♦Logo
♦Tag line
♦Achievements
♦Swot analysis
♦ 4 P’S
♦Competitor
♦World users
♦Brand Analysis
♦STP
♦Market Analysis

3.
INTRODUCTION
 TRESemmé is an American Brand of Hair
Care products first manufactured in 1947
by the Godefroy Manufacturing Company
in Manhattan, New-York (USA).
 TRESemmé was origin from France that
means “BELOVED”
 Basically this product is used for HAIR
REPAIR treatment from heat damage
caused by hair ironing & blow-drying.

4.
♦NAME : TRESemmé
♦COMMENCED ON : 1947 (73 years)
♦LOGO :
♦INDUSTRIES SERVED : HAIR CARE
♦ORIGIN : UNITED STATES
♦FOUNDER : Edna L. Emme
♦OWNER : UNILEVER
♦GEOGRAPHIC AREAS SERVED : WORLDWIDE
♦PRODUCE BY : Godefroy Manufacturing Company
♦CEO [USA] : ALAN JOPE

5.
21.1
11.71
9.45
6.86
4.53
0
5
10
15
20
25
UNITED STATES SOUTH AFRICA INDONESIA CANADA RUSSIA

6.
HISTORY
1947
TRESemmé brand
was launched by
Godefroy
Manufacturing,
1948
Bringing you salon
quality hair at
home since 1948
1968
It was bought
by Alberto-Culver , a
manufacturer of hair
and skincare
products
2010
Alberto-Culver was
bought by Unilever,
an Anglo–
Dutch multinational con
sumer goods company

7.
EDNA L. EMME
LAUNCHED
TRESEMMÉ
Why do people need of this product ?
AT A TIME WHEN PROFESSIONAL
PRODUCTS WERE JUST AVAILABLE IN
SALONS, IT WAS EDNA WHO HAD THE
VISION TO BRING PROFESSIONAL-
QUALITY HAIR TO WOMEN AT HOME –
MAKING HAIR HISTORY BY INTRODUCING
TRESEMMÉ TO THE PUBLIC.

8.
BRAND
AMBASSADOR OF
TRESEMME
Jacqueline Fernandez

9.
TRESemmé IN INDIA
♦In 2012 Hindustan unilever limited
launches tresemme premium hair care
in India
♦Became Rs100 crore brand within a
year.
♦India is the second market after brazil
where unilever launch tresemme

10.
TIPS FOR “X”
Tell your audience how they
can put what you have shared
with them into practice
♦ One
♦ Two
♦ Three
1) Strong presence of the brand across
many countries
2) Exclusive product for every hair type
3) The brand has strong advertising and
marketing through TVCs, online ads etc
4) Product portfolio includes Shampoos &
Conditioners, Dry Shampoos, Mousse,
Gels, Hairsprays etc
1. People getting skeptical
about using hair products
2. Poor response from new
markets
3. Price wars can reduce
market share
1. Limited market share due to
intense competition in this segment
2. Claims by few media online
claims that allegedly the products
damage hair. This many hamper
brand image
1.To increase market share
through more distribution
2.Increasing online and social
media presence
3.Establishing its own niche

11.
TRESemmé Brand Analysis
Parent Company Unilever
Category Beauty and Wellness
Sector FMCG
Tagline/ Slogan
Well Loved; Used by
professionals;
Professional, Affordable
USP
Provides different
formulas for different
types of hair
TRESemmé STP
TRESemmé
Segmentation
Ladies who love to take
care of their hair
TRESemmé
Target Market
Women from the upper
middle & upper class
TRESemmé
Positioning
To bring salon feel to
home all over world

12.
Price
Monetary value: 8 ML -
Rs. 3, 100 ML - Rs. 68,
200 ML- Rs. 135, 600
ML- Rs. 295
Price Sensitivity:
Product caters to high-
end customer-
therefore lesser price
sensitivity.
Promotion
on TV, Print (magazines
like Cosmopolitan, Good
Housekeeping, Fermina),
Pop display and
persuasion, sampling,
some PR activities like
sponsored events, hair
styling fests.
Product
Customer Requirements:
Reduce hair fall, salon
styled hair
Sachet/Bottle
Colour: Black and purple
look (connotes luxury)
Size: 8 ML, 100 ML, 200
ML, 600 ML
Place
Mom-and-pop stores in
locality, Large retail
stores (Big Bazaar,
Reliance, D-Mart)
Distribution Channels:
Distribution Channels
include wholesalers,
agents
4 P’S OF TRESemmé

13.
Cosmopolitan
Beauty Awards
2010
ALLURE
Best of beauty awards
2010
COSOMOPOLITAN
Beauty award
2011
ALLURE
Readers choice
breakthroughs 2011
“ACHIVEMENTS”

14.
“ADVERTISEMENT”
1947
2002
2018
2020
2013

15.
COMPETITOR ANALYSIS
Bottle size
:350ml
Price: 320rs
Bottle size:650ml
Price: 680rs
Bottle size
:340ml
Price: 430rs
Bottle size:500ml
Price: 650rs
Bottle size
:340ml
Price: 325rs
Bottle size:400ml
Price: 620rs
DOVE TRESemmé PANTENE LOREAL SUNSILK
Bottle size
:200ml
Price: 450rs
Bottle
size:400ml
Price: 620rs
Bottle size
:340ml
Price: 570rs
Bottle
size:400ml
Price: 720rs

16.
“All these found in
different
departmental stores,
drug stores, online
stores”.
All are offering
shampoo &
conditioners

17.
MARKET ANALSIS OF SHAMPOO INDUSTRY
HUL (43%)
LOREAL(29%)
OTHERS (2%)
ITC (20%)
Dabur(6%)
MARKET SHARE
HUL (43%)
LOREAL(29%)
ITC (20%)
Dabur(6%)
OTHERS

18.
CONCLUSION
 The aim of this brand is for helping women to get
salon which gives them home like comfort.
 Tresemme has propelled the truth that every
woman deserves to feel and look fabulous. It
focuses more on creating salon-like quality hair
care and styling products, which do not have high
prices like a salon.
 They tested their products before reaching the
market and inspired products that help customers
to create their own hairstyle and experience that
feels like salon treatment every day.
 It gives independence, self-reliance, and
confidence to step up and meet the next
challenge. The brand understands the power of
hair that boosts your confidence and so they

19.
THANK YOU