Transworks India is launching a solar infrastructure business and expanding its product lines, services, and nationwide advertising. They are seeking 25 crores in funding to cover expansion costs in the solar infrastructure end user market. Their objectives are to expand core activities, increase product lines and warehouse space, train franchisees and networkers nationwide, and build the Transworks India brand. Their marketing strategy is to engage more franchisees across locations, franchise additional service providers and engineers statewide, and establish their grassroots marketing system as a branded model.

1. Solar Infrastructure Development/Business Expansion Plan.
Transworks India www.itransworks.in have been in existence over the past 3 years plus,
and we are now launching our Solar Infrastructure business and expanding the service &
product line as well as going in for aggressive Pan India advertising and promotions.
Funding is to be used to cover expenses of expansion drive in the Solar Infrastructure End
User market.
Objective: A Capital Infusion of Rs.25Crores+.
The Objective- Our first objective is to expand our core activities and increase our product
line as well as warehousing facilities. Our flagship brand www.itransworks.in is to provide
the base and model for future business stratagems
Need #1. To expand our core business.
Need #2. Train franchisee and networkers for the marketing the business principle across
the Nation.
Need #3. Build the Transworks India brand. The Solar Infrastructure market is a growing
trend, which is yet to create widespread awareness at grass root level, and we cultivate
both traditional and unique styles of marketing our presence. Where the top players do not
have market reach into local areas and districts we have overcome the same through our
intensive and strong local networking which is harnessed through District Level Service
Provider/Service Engineers and franchisee’s who take our Business Model forward.
This blend of styles draws more customers than typical Infrastructure companies attract. By
capitalizing on this strength we are in a unique position to create nationally recognized style
of grass root level marketing alongside a high profile end user market.
Marketing Strategy:
Goal #1. Engage more franchisees across different locales to draw customers from other
local areas.
Goal #2. Franchise additional Service Providers/Service Engineers state wise under our
Transworks India brand.
Goal #3. Establish our unique system of grass root level marketing/training & development
as a branded system.
The Next Step is Creating Awareness regarding Renewable Energy Source for a
Better Future:
Step #1. Open first local studio/model infrastructure demonstration facility.
Step #2. Train internal management and service staff.
Step #3. Build local customer database.