A comprehensive Marketing automation with structured UX/UI in Vietnam.

1. Automate your sale campaign.
Boost your revenue.

2. Cognito helps transform
how Companies do Sale & Marketing

3. Cognito provides a comprehensive set of tools for
company to run marketing campaign, to manage lead
generation efforts, to automate sale team process and to
track effectiveness of multiple campaigns.
Established in 2014, Cognito is a Software-as-a-Service
(SaaS) company aims to be the best tech solution partner
for SMB in Vietnam through advanced technology and
customer success approach.

4. Current challenges
- Manual process for data inputs.
- 2-5 days delays in assign new lead to sale team which
difficult to convert.
- Hard to measure true conversion rate and customer
acquisition cost, also sale team productivities.
- Inconsistency and loss of customer data.
- Weak coordination between sale and marketing for
better campaign’s execution and optimization.
- Slow to prepare and incomplete management report
to make good strategic decision.

5. We need a solution to solve
this headed.
Conclusion

6. Every
Salesman
can be a
Superman
(and
Marketer can
too)

7. 7
Track digital
marketing channels
Automate instant lead
distribution to teams and
individuals
Manage customer’s follow-
through and tracking to
measure effectiveness
Full understanding of prospect’s
profile for better conversion

8. Reach more with multi-channel lead generation
Multi-channel
● Web form.
● Facebook Lead-ads Integration.
● Google Adwords.
● Livechat.
● Call center integration.
● Offline event.
● Email marketing.
● And more functions in Cognito to explore.
With advanced
● Source tracking.
● Multiple campaign
simultaneously.

9. Automation Tasks:
● Lead distribution to team.
● Lead distribution to individual sale.
● Auto-responder email/sms to new data.
● Instant assignation new lead to sale staff
for quick. follow-through.
● Instant notification of new lead to staff.
(Email/SMS/Mobile app)
Manage your whole sale process
Also:
● Permission control to protect data
(even staff quit).
● Activity log.
● Sale activity report.
● KPI measure.

10. Build personalized relationships to convert better
● Comprehensive customer profile with all touch-points, history and insights.
● Personalized message (email/sms) with name and interest of customers.
● Segmentize customer base for right message at the right time.
● Understand customer funnels for optimization and improvement.
● Measure real conversion rate and customer acquisition cost.
● Schedule and automate newsletter to build long lasting relationship with
customers.
● Referral tracking.
● Customer portal for two-way interaction with sale & support team.

11. We invest in Customer Success
Instead of hands-off support for other software purchase, Cognito Customer
Success team always there to support and help you grow your business by:
● Understand business process and custom requirement to set-up system
correctly.
● Staff onboarding and training.
● Always-on support through Intercom (in-app live chat).
● Dedicated Customer Success Specialist to:
- Support daily operation.
- Advise and consult sale & marketing process.
- Sharing best practices.
● Weekly bug fixes and feature updates.

12. Powered 36 companies to
close more than US$4,1mil
in transaction value.

13. Our happy customers (Real Estate)
13

14. 14
Our happy customers (Training & Event)

15. The Team
Hai An Kent Nguyen Huyen TrangHoang Trang
Truc Ngan Thanh Nga Thanh LuanMinh Tam Minh Hoa
Marketing
Technologist
Customer Lead Marketing/GrowthCTO
Back-end DevFront-end DevCustomer SuccessCustomer SuccessSale Development
Rep
Hong Thuong
Sale manager

16. Case Studies
16

17. TGM
Trước khi sử dụng Cognito:
1. The marketing tool wasn’t performing quite as
spectacularly. It was still using old-fashioned
methods such as manual spreadsheet, note.
2. It was a strategy that was becoming more
expensive and less successful with each passing
year
3. Only have two events per months
4. Manual task in manage event and participant.
5. Lack of customer service.
17
ABOUT TGM
Founded in 2008, TGM is a publishing
and training enterprise. Already, the
company has translated five book titles
and sold thousands of copies in Vietnam.
TGM also provides courses to develop
human potential, communication and
marketing and administration skills for
people of differing ages.

18. TGM Corporation.
How Cognito help TGM
18
100% >280 70%
*Customer satisfied
with TGM services for
event and training
courses
Average events held /
year
60% is customer base
Transaction
tracked. Source
from Facebo
Tran Dang Khoa
*The case base on activity log on TGM’s
Cognito Systems.

19. 1. Lien Nha Xum
Commercial real estate agency was
established in 2003 with over 10-year
experience in selling - buying - leasing
- consignment properties.
Challenges before using Cogito:
1. Storage customer data in excel, notebook,
cellphone.
2. Inefficient tracking campaign because of having to
manage many channels at the same time
3. Losing potential customers because sales staffs
can't follow up with customers immediately.

20. How Cognito help LNX
1. Build attractive website & embed registration form
to collect data effectively.
2. Synchronize customer data in Cognito from
various channels.
3. Consult on running better marketing campaign
and how to track customer source by using
Cognito.
4. Automate assignations and notifications to sale
staff immediately when having new leads.

21. After 2-year exploiting Cognito:
1. Source tracking showed that more than 50%
leads come from Google Ads and email
marketing.
2. Over 2000 contacts in Cognito are effectively
managed by about 30 sales staffs.
3. Cost saves by eliminate administrative
operation.

22. 2. Dat Phuong Nam
22
Challenges before using Cognito:
1. Customer data difficult to manage
2. Loss of customers due to delayed customer
service
3. Difficulty in evaluating sales staff performance
4. Customer Acquisition Cost (CAC) difficult to
compute
Dat Phuong Nam is leading broker
company in real estate industry by
using marketing automation.

23. 23
How Cognito helps Dat Phuong Nam:
1. Synchronization all data in one place.
2. Automate assignations data to staffs and
notify them to follow up.
3. Update in real time staffs' performance and
customer's status in sales channels.
4. Establish and maintain long lasting
relationship between DPN with customers
based on their interests and interactions.
5. Help managers propose effectively sales
strategy by concise reports and KPI
measurement.

24. Staff Activity Report

25. ● Save your time
● Save your money
● Save your resources effort
> DECREASE COSTS
25
Let Cognito support you to grow your
business
Get started with Cognito right now.
Cognito is free and easy to try.
Contact with us:
● trucngan@siliconstraits.com
● 0933.967.298

26. www.cognitocrm.com
Thank You!