Registry Direct’s online share registry solution allows senior management to communicate directly with their security holders via Registry Direct’s online platform. Its self-service system is easy-to-use, and does not require users to sign up to a fixed-term contract.
Adobe, Facebook, Trip Advisor, NASDAQ and Siemens currently use Registry Direct to manage their employee share schemes in Australia.
2. REGISTRY DIRECT | BUSINESS PRESENTATION | 2
This document contains a summary of the Replacement Prospectus
issued on 24 August 2017 by Registry Direct Limited ACN 160 181
840 (Registry Direct) and is provided for information purposes only.
This document does not constitute an offer, invitation, solicitation or
recommendation with respect to the purchase or sale of any security
in Registry Direct nor does it constitute financial product advice. This
document is not a prospectus, product disclosure statement or other offer
document under Australian law or under any other law. This document
has not been filed, registered or approved by regulatory authorities in any
jurisdiction.
By reading this document you agree to be bound by the limitations set
out in this document.
The information contained in this document is not intended to be relied
upon as advice or a recommendation to investors and does not take
into account the investment objectives, financial situation, taxation
situation or needs of any particular investor. An investor must not act on
the basis of any matter contained in this document but must make its
own assessment of Registry Direct and conduct its own investigations
and analysis. Investors should assess their own individual financial
circumstances and consider talking to a financial adviser, professional
adviser or consultant before making any investment decision.
Statements and information in this document are current only as at
the date of the Replacement Prospectus and the information in this
document remains subject to change without notice. The information
contained in this document is for information purposes only and is an
overview and does not contain all information necessary to make an
investment decision or that would be required in a prospectus or product
disclosure statement prepared in accordance with the requirements
of the Corporations Act 2001 (Cth) (Corporations Act). The information
contained in this document is of a general nature and does not purport to
be complete or verified by Registry Direct, Sequoia Financial Group Limited
(Sequoia) or any other person. The delivery of this document does not,
under any circumstance, constitute a representation or implication that
there has been no change in the affairs of Registry Direct since the date of
this document. Neither Registry Direct nor Sequoia have any responsibility
or obligation to update, correct or revise this document or any other
written or oral communication provided to you in connection with this
document, or otherwise inform you of any matter arising or coming to
their notice,
after the date of this document, which may affect any matter referred
to in this document.
While reasonable care has been taken in relation to the preparation of
this document, none of Registry Direct, its subsidiaries, or Sequoia or
their respective directors, officers, employees, contractors, agents, or
advisers nor any other person (Limited Party) guarantees or makes
any representations or warranties, express or implied, as to or takes
responsibility for, the accuracy, reliability, completeness or fairness of
the information, opinions, forecasts, reports, estimates and conclusions
contained in this document. No Limited Party represents or warrants
that this document is complete or that it contains all information about
Registry Direct that a prospective investor or purchaser may require
in evaluating a possible investment in Registry Direct or acquisition of
shares in Registry Direct. To the maximum extent permitted by law, each
Limited Party expressly disclaims any and all liability, including, without
limitation, any liability arising out of fault or negligence, for any loss arising
from the use of or reliance on information contained in this document
including representations or warranties or in relation to the accuracy or
completeness of the information, statements, opinions, forecasts, reports
or other matters, express or implied, contained in, arising out of or derived
from, or for omissions from, this document including, without limitation,
any financial information, any estimates or projections and any other
financial information derived therefrom.
Certain statements in this document constitute forward looking
statements and comments about future events, including Registry Direct’s
expectations about the performance of its business. Such forward looking
statements involve known and unknown risks, uncertainties, assumptions
and other important factors, many of which are beyond the control of
Registry Direct and which may cause actual results, performance or
achievements to differ materially from those expressed or implied by such
statements. Forward looking statements are provided as a general guide
only, and should not be relied on as an indication or guarantee of future
performance. Given these uncertainties, recipients are cautioned to not
place undue reliance on any forward looking statement. Subject to any
continuing obligations under applicable law Registry Direct disclaims
any obligation or undertaking to disseminate any updates or revisions to
any forward looking statements in this document to reflect any change
in expectations in relation to any forward looking statements or any
change in events, conditions or circumstances on which any such
statement is based.
Past performance is not indicative of future performance and no
guarantee of future returns is implied or given. Nothing contained in this
document nor any information made available to you is, or shall be relied
upon as, a promise, representation, warranty or guarantee as to the past,
present or the future performance of Registry Direct. No Limited Party or
any other person makes any representation, or gives any assurance or
guarantee that the occurrence of the events expressed or implied in any
forward looking statements in this document will occur.
Disclaimer
3. REGISTRY DIRECT | BUSINESS PRESENTATION | 3
Registry Direct is seeking to raise up to $6,000,000 (before costs)
by way of an initial public offer of up to 30,000,000 ordinary
shares and options.
Each ordinary share and option combination will cost $0.20
The options have a strike price of $0.30 each and may
be exercised on the date that is two years after listing
Both the shares and options will be tradeable on the
ASX under the codes RD1 and RD10 respectively
The offer is subject to a minimum raising of $2,000,000 (before costs)
The offer is scheduled to close on 5 October 2017.
The offer may close early at the Board’s discretion.
The Offer
4. REGISTRY DIRECT | BUSINESS PRESENTATION | 4
Who is Registry Direct?
Registry Direct is a provider of a shareholder and securities
management platform, focused on transforming the way
issuers manage their registers
The platform empowers issuers to directly manage
their registers, raise capital, engage with their shareholders
and employees and reduce their workloads, through a low
cost cloud-based SaaS solution that continues to adapt to
customer demands
The platform has been built from the ground up
using contemporary technology with flexible and
adaptable workflows
5. REGISTRY DIRECT | BUSINESS PRESENTATION | 5
Registry Direct:
Has a proven ability to engage clients in traditional
and underserviced markets validated by the Company’s
established client base and new business pipeline
Is revenue producing, with scalable margins
Is seeking to raise capital to enhance the Company’s
growth and distribution prospects
Summary
6. REGISTRY DIRECT | BUSINESS PRESENTATION | 6
1. Meeting a genuine
customer need
7. REGISTRY DIRECT | BUSINESS PRESENTATION | 7
The problems we solve:
Registry Direct is transforming the way companies
manage their share registers.
Now:
Companies have a choice of an
outsourced full service offering or
systems with very limited functionality
Administratively burdensome, low
engagement with process
Indirect relationship with shareholders
Complex and burdensome employee
share scheme process
With Registry Direct
Low cost self-service share registry
management with enterprise grade
functionality
Significantly reduces workload
and reporting
Improves shareholder communication,
providing a direct channel
Demystifies the employee share
scheme process (as part of our
product development plan)
8. REGISTRY DIRECT | BUSINESS PRESENTATION | 8
Customer-led design drives our solution
Designed to meet a core need common
to companies of any size
Requires minimal behavioural change, in fact,
it makes our clients’ lives easier
The platform has evolved with our customers,
utilising a responsive continuous feedback
process from security holders and adapting
to their demands
Created with intuitive user-friendly screens
and interface
9. REGISTRY DIRECT | BUSINESS PRESENTATION | 9
Listed companies Fund managers Unlisted companies
Exchange Traded Funds
LICs
Unlisted funds
• AML/KYC
• AIIR/TFN
Unlisted public and
proprietary companies
Focus on companies
with many shareholders
Employee share schemes
ASX and NSX
Employee share schemes
• Domestic
• International with
local employees
The clients we serve
The platform supports three key market segments.
10. REGISTRY DIRECT | BUSINESS PRESENTATION | 10
We also serve our customers’ professional advisers
Registry Direct is transforming the way professional service
providers engage with their clients.
Now:
Limited additional opportunities
for growth around registry
management services
Time intensive administration of
existing share registry processes
One of the few parts of the value
chain yet to be effectively digitised
With Registry Direct
Provides opportunities for
increased revenue at key points
of the value chain
Significantly reduces time required
for core registry management tasks
Adds value to firms and their clients
through improved service levels
11. REGISTRY DIRECT | BUSINESS PRESENTATION | 11
The professionals we support
Our solution serves those professional providers who are the
trusted relationship within our key market segments.
Accountants LawyersCompany
secretaries
12. REGISTRY DIRECT | BUSINESS PRESENTATION | 12
Market opportunity in Australia:
The addressable market is large and underserviced.
>300
0-300
Underserviced sector requiring more than BGL,
NowInfinity, MYOB, and Reckon offer e.g. online voting,
an investor portal, capital raising tools
and employee share scheme administration.
Capturing growing
unlisted clients early is allowing
RD to push into the listed sector.
0-300
0-5
Numberofsecurityholders
BRAND IDENTITY REFINEMENT: OCTOBER 2015
COPYRIGHT @2015 YELL CREATIVE PTY LTD7
Number of unlisted companies and trusts
1,000,000 600,000 60,000 2500
The diagram is not to scale and is based on estimates determined by Registry Direct in respect
of its potential serviceable market and does not reflect Registry Direct’s current client base.
13. REGISTRY DIRECT | BUSINESS PRESENTATION | 13
2. Proven ability to
engage clients
14. REGISTRY DIRECT | BUSINESS PRESENTATION | 14
Registry Direct is disrupting incumbents with a new business model
Registry Direct is turning the share registry business model
upside down with its scalable low cost SaaS solution that is
available to a much broader market.
Traditional Model Registry Direct Model
Large overheads Lower
overheads
Low base feesHigh base fees
Small number
of large clients
Large number
of clients
15. REGISTRY DIRECT | BUSINESS PRESENTATION | 15
SaaS is a proven strategy for success
The strategy of “self-service” is revolutionising the world.
With Registry Direct, anyone can be a registrar.
The largest shopping centre in the world has no shops
The largest taxi company in the world has no taxis
The largest hotel chain in the world has no hotels
16. REGISTRY DIRECT | BUSINESS PRESENTATION | 16
FinTech awareness is driving adoption
FinTech firms continue to gain traction driven by strong
customer propositions that leverage technology in
novel ways and set new standards in financial services
Australia ranked #5 for FinTech adoption amongst
20 markets globally
Consumer sentiment toward FinTech is increasingly
positive with all markets reporting increases in
future adoption
Australian adoption of FinTech in 2017 now 37% of
the digitally active population (up from 13% in 2015)
Source: EY FinTech Adoption Index 2017
17. REGISTRY DIRECT | BUSINESS PRESENTATION | 17
Registry Direct’s strategy and product has been validated
There are three key market segments that use registry services:
unlisted companies, listed companies and fund managers.
“We raised millions of dollars for our business by simply emailing our
clients with a link to Registry Direct’s online application form. All it cost
us was $100. Now that’s value!” James Poon, Director, Acorns Australia
“We’ve issued 46 exchange traded bonds on the ASX with Registry Direct
and we never have problems. Their system works seamlessly.”
Richard Murphy, Managing Director, XTB
“We switched to Registry Direct a year ago. We’re happier, our investors
are happier, we save time and it costs us less.”
Renell Kitchen, Group Finance Officer, Stirling First
Registry Direct has established traction with each of them
18. REGISTRY DIRECT | BUSINESS PRESENTATION | 18
How we make money:
We charge a recurring fee, based on the number of
security holders, plus a fee for support services.
Unlisted companies Base monthly fee
0-10 security holders $0
10-30 security holders $30
30-50 security holders $50
>50 security holders $50 plus $0.30 per holder
Plus service fee $150 per hour
Listed companies Base monthly fee
<1000 security holders $300
>1000 security holders $300 plus $0.30 per holder
Plus service fee $150 per hour
19. REGISTRY DIRECT | BUSINESS PRESENTATION | 19
3. Revenue producing
and scalable margins
20. REGISTRY DIRECT | BUSINESS PRESENTATION | 20
Strong and accelerating revenue growth
Provided on an unaudited basis.
Financial Year 14/15 15/16 16/17
Sales revenue $235,928 $366,841 $647,797
Other income $434 $34,920 $168,494
Expenses ($391,903) ($916,436) ($1,886,440)
EBIT ($155,541) ($514,675) ($1,070,149)
YOY Sales revenue growth rate 55% 77%
The increase in expenses reflects the
ramp up of investment in the business.
Note: Past performance is not an indication of future performance
21. REGISTRY DIRECT | BUSINESS PRESENTATION | 21
Sales & marketing - Partnerships
We are actively seeking growth through partnerships* with incumbent
providers and networks, which offer complementary service offerings.
NTAA Corporate provides services to
over 2,000 accounting practices nationally
who are members of the National Tax and
Accountants’ Association
* The above-mentioned partnerships are on a non-binding basis.
BGL has over 750,000 existing customers
Now Infinity Corporate Messenger
22. REGISTRY DIRECT | BUSINESS PRESENTATION | 22
Sales & marketing - Digital strategy
Online advertisingSearch engine optimisation Social media
In-house expertise to drive inbound sales.
23. REGISTRY DIRECT | BUSINESS PRESENTATION | 23
Our future major releases will enable exponential
growth and open up new opportunities.
Previous
release v1.x
Previous platform
See Appendix 2
for full list of
features
Release v2.2
Capital raising
portal
Portal for
companies to
raise capital using
existing and new
crowdfunding laws
Release v2.1
Now Infinity
connectivity
API integration
opens up access
to 160,000 Now
Infinity customers
Release v2.4
Employee share
scheme admin
module release
Ability to define
voting schedules,
invite employees
and allow them
to exercise their
options
Release v2.5
Xero connectivity
API integration
of payments
Current
release v2
Last major
release
Self-service
admin console
completed (with
communications
console and
dividend payment
capability)
Release v2.3
BGL connectivity
API integration
opens up access
to 750,000 BGL
customers
Product development roadmap
The development of the product set out above represents Registry Direct’s intentions based on Registry Direct’s
current plans and business conditions, and intended levels of working capital. The timing of actual development may
vary and will depend on various factors.
25. REGISTRY DIRECT | BUSINESS PRESENTATION | 25
Financial information
Amount raised $2,000,000 $6,000,000
Current assets $2,854,423 $6,510,423
Non-current assets $769,455 $769,455
Total assets $3,623,878 $7,279,878
Current liabilities $147,988 $147,988
Total liabilities $147,988 $147,988
Net assets $3,475,890 $7,131,890
Owner name Shares Options Total Value @$0.20 %
Ian Steuart Roe (Founder) 49,298,788 49,298,788 $9,859,758 48%
Don McLay (Chairman) 3,732,335 3,732,335 $746,467 4%
Pre-IPO shareholders 19,685,156 19,685,156 $3,937,031 19%
IPO investors 30,000,000 30,000,000 $6,000,000 29%
Staff (options struck @ $0.20) 3,250,000 3,250,000 $0 0%
IPO investors (options struck at $0.30) 30,000,000 30,000,000 $0 0%
Total 102,716,279 33,250,000 135,966,279 $20,543,256 100%
Unaudited proforma accounts as at 30 June 2017
Capital table
The offer
Up to 30,000,000 shares each with
an attaching option
$0.20 per share and option
combination
Minimum raising $2,000,000
Maximum raising $6,000,000
The accounts and capital table assume the maximum amount is raised.
26. REGISTRY DIRECT | BUSINESS PRESENTATION | 26
Sales & marketing
Tactical marketing to
support partnership
opportunities
Strategic marketing
to raise awareness and
create engagement
We are set for exponential growth - with the right investment
Funds raised will be invested in...
People
CTO and in-house
technical and
development team
Channel sales
and marketing
Product development
Major releases to enable
us to realise potential of
market penetration
27. REGISTRY DIRECT | BUSINESS PRESENTATION | 27
Indicative time table
Offer opens 26 August 2017
Offer closes* 5 October 2017
Allotment date 12 October 2017
Dispatch of holding statements 13 October 2017
Commencement of trading on the ASX 16 October 2017
*Investors who wish to submit an application are encouraged to
do so as soon as practicable after the offer opens. We strongly
advise potential investors to carefully consider the Replacement
Prospectus before submitting an application.
The timetable is subject to change.
To become part of Australia’s next big success story, download
the prospectus and complete the online application form at:
www.registrydirect.com.au/offering/IPO/
28. REGISTRY DIRECT | BUSINESS PRESENTATION | 28
Sequoia Corporate Finance
Michael Carter
02 8114 2246
michaelcarter@sequoia.com.au
Contact
If you have any questions, please contact:
Registry Direct
Steuart Roe
0403 269 321
steuart.roe@registrydirect.com.au
29. REGISTRY DIRECT | BUSINESS PRESENTATION | 29
Appendix: Additional
information
30. REGISTRY DIRECT | BUSINESS PRESENTATION | 30
Donald McLay
Chairman
Credit Corp
Chairman
Clime Investment Management
Chairman
Steuart Roe
Managing Director
Registry Direct
Founder
SIV Asset Management
Chairman (previously)
Appendix 1: Registry Direct board
Matthew Cain
Non-Executive Director
TopBetta Holdings
Director
Melbourne Racing Club
Committee Director
31. REGISTRY DIRECT | BUSINESS PRESENTATION | 31
Appendix 2: Registry Direct’s current product and services
The existing product has many benefits for users.
– Allot shares
– Issue holding
statements
– Transfer securities
– Produce
statements
– Reconcile Issued
Capital, all classes
(Cap Table report)
– Create and send notice of meeting
and Proxy Forms
– Online and offline Voting
– Online Proxy reports
– View holding, announcements & update
details and vote
– Calculation, Reports, Reconciliations,
Payment notices
– ABA payment files
– Online
Application
Forms
– B-pay
– Rights Issues
– Options
– Scheme of
arrangements
– Share purchase
plans
– Takeovers
– In specie
Distributions
– AML/CTF/KYC
and FATCA
reporting
– ATO reporting
Issuer Registry Tasks
Meeting services
Investor portal
Dividend / Distribution Payments
and Reinvestment
IPO, Capital raising and
management
Compliance
Procedures
Employee
Share Plan
Administration
– Sent directly to investors
(Continuous Disclosure)
Announcements / Communications
– CHESS reporting
(AIIR,TFN/ABN, PAYG, ESS)
– Significant
movements
– Top Holders
– Register Lists
Reporting