This document discusses setting up multichannel growth strategies for commerce businesses. It outlines four main ways businesses can grow: 1) selling more of existing products, 2) adding new product lines, 3) selling through new channels, and 4) expanding into new markets. The document then focuses on selling through multiple sales channels, noting the benefits of a multichannel strategy. It emphasizes having a "single source of truth" system to manage inventory, orders, and other operations across channels. Finally, it presents TradeGecko as a cloud-based solution that can serve as a single source of truth platform to enable businesses to sell through various online and offline channels.

1. Setting up for multichannel growth
Akul Dewan
Partnerships Manager, APAC

2. #1 - Growth

3. #1 - Growth
(Managing growth)

4. 4 ways commerce businesses grow
1. Sell more of the same product
2. Add new products (product ranges)
3. Sell in new channels
4. Sell in new markets

5. 4 ways commerce businesses grow
1. Sell more of the same product
2. Add new products (product ranges)
3. Sell in new channels
4. Sell in new markets

6. The multichannel journey
finding new channels of growth
for your business

7. of marketing decision makers found the benefits of investing in
multichannel strategy “clearly outweighed the challenges.”
- SAP study
86%

8. Sell where your customer are,
and where they want to buy.

9. Online marketplaces B2C eCommerce Wholesale
eBay, Amazon
Opportunity for
massive growth
Little brand value
Shopify, Magento, Woo
Sustainable, long tail
growth channels
Distribution / stockists
Larger order volumes
People selling for you!
Which sales channels are right for you?

10. Brick-and-Mortar Social Media
Retail stores, pop-ups
Let your customers try
products
Connect directly with
customers
Instagram
Let your customers shop
where they spend most
time
Which sales channels are right for you?

11. Online marketplaces B2C eCommerce Wholesale
Brick-and-Mortar Social Media
Which sales channels are right for you?

12. Thinking about global expansion
1. Look through the data on wherever you sell. Is there a market that you’re
beginning to see traction in?
2. Is there a strong partner or marketplace in one of these markets that you
can work with?
3. Is there a strategic reason for you to open up in a new market?

13. What does the multichannel
expansion process look like?

14. eCommerce sales
on Shopify

15. eCommerce sales
on Shopify
Sell on a
marketplace
Retail presence /
stockists

16. Sell on a
marketplace
eCommerce sales
on Shopify
Retail presence /
stockists

17. We’re pre-USB here, guys

18. Staff focussed on manual tasks
that add little value
Overselling / underselling
No consistent experience across
your different channels
Communication between systems is
inconsistent
The challenges of multichannel growth

19. Multichannel vs. Omnichannel
Unifying and enhancing the brand experience across your channels

20. Sell on a
marketplace
eCommerce sales
on Shopify
Retail presence /
stockists
Your incredible brand

21. Moving towards a
Single Source of Truth (SSOT)

22. companies expect to compete on
customer experience alone by 2020.
- Gartner survey
89%

23. Successfully selling on
multiple channelsMultichannel and omnichannel retailing
are possible avenues of growth.
Selling across
1-2 channels

24. Successfully selling on
multiple channelsMultichannel and omnichannel retailing
are possible avenues of growth.
A SSOT is the function to go multichannel
and still provide a great experience.
Selling across
1-2 channels

25. Our recommendation for your SSOT:
Cloud technology that connects your
channels

26. ➔ Research technology partners who have the capability to help you grow beyond your planned future state.
◆ Do they offer a flexible platform that integrates with a variety of global and regional technology, and ecosystem
partners? This will allow you to build an IT stack and commerce ecosystem that fits the changing needs of your
business, unlike static and resource intensive ERPs.
◆ Do they continually roll out new functionality and integrations, or are they a static solution?
◆ Do they have a vested interest in helping you grow as a business, or are they interested in drawing heavy consulting
fees?
Finding the right SSOT partner

27. ➔ Research technology partners who have the capability to help you grow beyond your planned future state.
◆ Do they offer a flexible platform that integrates with a variety of global and regional technology, and ecosystem
partners? This will allow you to build an IT stack and commerce ecosystem that fits the changing needs of your
business, unlike static and resource intensive ERPs.
◆ Do they continually roll out new functionality and integrations, or are they a static solution?
◆ Do they have a vested interest in helping you grow as a business, or are they interested in drawing heavy consulting
fees?
➔ Ask if this partner enables you to work smarter and more efficiently across multiple channels and currencies?
◆ A SSOT with automated integration and data sync is crucial for accounting, which leads to effective reporting, demand
forecasting, and process automation.
Finding the right SSOT partner

28. ➔ Research technology partners who have the capability to help you grow beyond your planned future state.
◆ Do they offer a flexible platform that integrates with a variety of global and regional technology, and ecosystem
partners? This will allow you to build an IT stack and commerce ecosystem that fits the changing needs of your
business, unlike static and resource intensive ERPs.
◆ Do they continually roll out new functionality and integrations, or are they a static solution?
◆ Do they have a vested interest in helping you grow as a business, or are they interested in drawing heavy consulting
fees?
➔ Ask if this partner enables you to work smarter and more efficiently across multiple channels and currencies?
◆ A SSOT with automated integration and data sync is crucial for accounting, which leads to effective reporting, demand
forecasting, and process automation.
➔ Evaluate your total cost of ownership.
◆ Understand where and how you’ll be spending money on the technology, IT staff, consultants, administrators, and
developers required to make imperfect solutions work. Take into consideration the amount of time every step will take.
What’s the tradeoff for each respective scenario and what are you most comfortable with?
Finding the right SSOT partner

29. ➔ Research technology partners who have the capability to help you grow beyond your planned future state.
◆ Do they offer a flexible platform that integrates with a variety of global and regional technology, and ecosystem
partners? This will allow you to build an IT stack and commerce ecosystem that fits the changing needs of your
business, unlike static and resource intensive ERPs.
◆ Do they continually roll out new functionality and integrations, or are they a static solution?
◆ Do they have a vested interest in helping you grow as a business, or are they interested in drawing heavy consulting
fees?
➔ Ask if this partner enables you to work smarter and more efficiently across multiple channels and currencies?
◆ A SSOT with automated integration and data sync is crucial for accounting, which leads to effective reporting, demand
forecasting, and process automation.
➔ Evaluate your total cost of ownership.
◆ Understand where and how you’ll be spending money on the technology, IT staff, consultants, administrators, and
developers required to make imperfect solutions work. Take into consideration the amount of time every step will take.
What’s the tradeoff for each respective scenario and what are you most comfortable with?
➔ Will this partner be open to working with you, and willing to communicate and deliver the best possible customer
experience?
◆ Always ask questions—if they are unwilling or unable to answer, you may want to explore alternative options.
Finding the right SSOT partner

30. TradeGecko as your SSOT

31. TradeGecko is cloud based inventory
and order management software.
● All your business operations in one
place.
● Keep right amount of inventory
across locations
● Better backend Warehousing tools
and 3PL integrations
● Business Intelligence & Reporting
TradeGecko as your SSOT

32. We now help businesses around the world
17,000
Users
90
Countries

33. Manage your B2B business and
sell B2B online with TradeGecko
Connect and sync all your online
sales channels automatically
Sell anywhere and everywhere
Manage complex inventory like
batches with support for expiry
dates
Manage backend operations
including replenishing stock,
forecasting and reporting

34. Ship globally with TradeGecko and Easyship!

35. Work with
TradeGecko’s network
of 3PLs
Store your inventory with
Amazon and sell on
Prime with FBA

36. Enable every commerce entrepreneur to
build the business of their dreams