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Panel: Top-of-Mind Topics For Channel Marketers

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Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals.

During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.

Published in: Marketing
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Panel: Top-of-Mind Topics For Channel Marketers

  1. 1. #B2BMX Top-Of-Mind Topics For Channel Marketers Matt Hensler – HomeSmart Lisa Penn – SAP Mike Gallagher – Q2E Jamie Mendez - IBM Laz Gonzalez – Zift Solutions
  2. 2. What Keeps Channel Marketing Leaders Up at Night? Revenue Contribution Partner Engagement Partner- Led Demand ROI and Visibility #B2BMX Moderator: Laz Gonzalez Chief Strategy Officer
  3. 3. #B2BMX § Jamie Mendez, Director, IBM PartnerWorld § Lisa Penn, Senior Director, Global Channel Marketing Strategic Initiatives, SAP § Matt Hensler, Chief Marketing & Innovation Officer, HomeSmart International § Mike Gallagher, Head of Marketing, Q2E Our Panelists
  4. 4. #B2BMX Top of Mind Issues Facing Channel Marketing Leaders Today Digital-Transformation Data Reliability ROI & Transparency Sales & Marketing Alignment Marketing Effectiveness Adoption for Automation Marketing Enablement Visibility & Reporting Data & Analytics Fighting forMindshare Customer Success and Retention Adoption and Engagement
  5. 5. Thank You CONFIDENTIAL Internal Only @LazGonzalez @zift #B2BMX
  6. 6. #B2BMX Top-Of-Mind Topics For Channel Marketers Matt Hensley – HomeSmart Lisa Penn – SAP Mike Gallagher – Q2E Jamie Mendez - IBM Laz Gonzalez – Zift Solutions

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