Plan for new TikTok channel

1. TikTok strategies
for [Name]

2. Phase
3 phases of launching
Strategy
Concept & Category
Details
Details in each phases
Table of contents
01
02
03
Launching
Plan to launch the channel
04

3. Strategy

4. [GENDER], [AGE]
• Hashtag they view:
• Channel they follow:
Audience

5. COMPETITOR NAME
• Their concept:
• Their category:
• Some best videos:
• Why people follow them:
Competitors

6. CONCEPT #X: Your concept
Which concept will you choose?
Concept

7. CATEGORY #Y: Your category
Which category will you choose?
Category

8. Your hashtags
Hashtag 1 Hashtag 2 Hashtag 3

9. Characteristics
Talent
• Their appearance
• Their style
• Tone & voice: slowly & clearly

10. Recipe #Z: Your recipe
Which recipe will you choose?
Video recipe

11. Sample Success factors
• Information about this
video (concept, music…)
• Information about this
video (category…)
• …
• Factor 1
• Factor 2
• …
SAMPLE VIDEO

12. SAMPLE VIDEOS

13. Phase

14. PHASE
PHASE 2: COMERCIAL
Objective: Diversify content &
try commercial content
Actions:
• Activity 1
• Activity 2
• Activity 3
• …
Target: 50K followers
PHASE 3: CONNECT
Objective: Connect our products
& monetize
Actions:
• Activity 1
• Activity 2
• Activity 3
• …
Target: Get sponsored

15. SAMPLE CHANNELS
PHASE 2: COMERCIAL PHASE 3: CONNECT

16. Details

17. • Building a channel likes a library that provides knowledge and
information about women's concerns such as beauty, fashion, interior....
through short videos with engaging, inspirational voice.
• The channel will build reputation based on scientific information
sources to help members believe in the channel.
PHASE 1

18. • The first advantage
• The second advantage
• The third advantage
• …
Advantages Disadvantages
• The first advantage
• The second advantage
• The third advantage
• …
PHASE 1

19. Launching

20. TASKS TO BE DONE
PRODUCTION
• 10 ideas for adapting
to video
• Software & video editor
• Recording & voice talent
• Copywriting for video
• Produce & QC video
LEARNING
• Analyze the video
performance to keep
improving the ideas

21. Background
Lights
External microphone
Tripod
Teleprompter (iPad)
External storage
Camera (iPhone)
Computer (Mac book)
Software (MacOS, iOS)
EQUIPMENT

22. ITEMS COST
Devices
Software
Stocks & video templates
Talent
TOTAL
BUDGET PLAN

23. Thank you