Tracxn - Auto E-Commerce & Content Startup Landscape

DECEMBER 2018
AUTO E-COMMERCE & CONTENT

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Auto E-Commerce & Content - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 10, 2018.
Auto E-Commerce & Content Feed Summary
4
Auto E-Commerce & Content > Feed Summary
Online-first companies that facilitate buying, selling, and maintenance/repair of vehicles along with allied services like
pre-purchase solutions, financial assistance, and automotive-related content.
• Inclusions: Online-first companies that facilitate buying, selling, and leasing
of new & used passenger & commercial vehicles and their aftermarket parts &
accessories. Also, includes online-first companies that provide pre-purchase
solutions such as inspection, valuation, and concierge services along with
facilitating/providing financial solutions such as automotive finance and
insurance. The feed also includes online-first companies that facilitate the
maintenance of the vehicles by either providing, aggregating, or listing
maintenance & repair services, washing services, emergency roadside
assistance, and refuelling services.
• Exclusions: The feed does not include automotive manufacturers, part
suppliers, and aftermarket parts & accessories manufacturers. The feed
excludes offline-first automotive dealerships, part retailers, service providers,
automotive financial service providers, automotive magazines, along with
offline-first pre-purchase solution providers. Also, excludes mobility players,
companies providing connected & autonomous vehicles solutions, and
companies providing IT solutions for automotive businesses. The scope of the
feed also excludes non-motorised two-wheelers such as bicycles.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$7.1B
Funding
30
Mega
Companies
4873229
FundedCovered on
Tracxn
3
Unicorns
19
Soonicorns
38
Minicorns
20
IPO’d Cos
161
Late Stage Cos
47
110
Acquisitions
474
DeadPooled
2
Acquihired
Series A+ Cos
TrueCar
(2005, Santa Monica, $270M)
AutoGravity
(2015, Irvine, $80M)
Carvana
(2012, Phoenix, $460M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Auto E-Commerce & Content
5
$557M - Series F
AUTO1 (2012, Berlin, $1.1B)
$91.9M - Series F
Vroom (2013, New York City, $428M)
$401M - Series E
$90M - Series E
Metromile (2011, San Francisco, $296M)
$116M - Series C
Prima (2013, Milan, $116M)
$76M - Series F
$100M - Series D
CarDekho (2007, Jaipur, $282M)
$75M - Series C
$100M - Series D
Root (2015, Columbus, $158M)
$74.9M - PE
Oodle Car Finance (2015, Oxford, $74.9M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Auto E-Commerce & Content > Feed Summary > Investment Trend Summary
Seed
FJ Labs (#6), Frontier Digital Ventures (#3), Javelin Venture
Partners (#3)
Series A/B
Accel Partners (#3), Frontier Digital Ventures (#3), Index
Ventures (#3)
Series C+
Goldman Sachs Investment Partners (#2), Sequoia Capital (#1),
Redpoint Ventures (#1)
Incubators 500 Startups (#7), Rocket Internet (#5), Y Combinator (#5)
Other Notable
Investors
Internet Initiatives Development Fund (#6), Kima Ventures (#5),
SoftBank Group (#4)
Debt Investors
Silicon Valley Bank (#4), Western Technology Investment (#4),
InnoVen Capital (#2)
Most Active InvestorsRecent Investments
244
326
540
511
217
33
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 56 68 96 97 99 94
$3.5B
$1.9B
$903M
$184M
$129M
US
Europe
India
SEA
South
Korea
$ Funding
$218M
$613M
$1.1B
$907M
$1.1B
$1.9B
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

Summary of exit outlook in Auto E-Commerce & Content
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Silicon Valley Bank 2
TrueCar (2005, Santa Monica, $270M)
Piton Capital 2
AutoTrader.ca (2000, Etobicoke)
Cherry Ventures 1 AUTO1 (2012, Berlin, $1.1B)
Accel Partners 1 IronPlanet (1998, Pleasanton, $74.7M)
Anthem Venture
Partners
1 TrueCar (2005, Santa Monica, $270M)
Oct 2017 SK Encar Acq by Carsales for $186M
Aug 2016
IronPlanet Acq by Ritchie Bros. Auctioneers for
$758M
Jul 2016 AutoTrader.ca Acq by Thoma Bravo for $1.2B
Nov 2014 cap hpi Acq by Solera Holdings for $464M
Aug 2014 Cars.com Acq by Gannett for $1.8B
Jun 2014 CarsDirect Acq by KKR for $1.1B
Auto E-Commerce & Content > Feed Summary > Exit Outlook Summary
KAR Auction
Services
4
Openlane (Aug 2011, $210M), CarsOnTheWeb (Nov 2018,
$103M), TradeRev (Oct 2017, $50M)
CarDekho 3 Gaadi.com (Jun 2014, $11M), ZigWheels (Sep 2015)
Delticom 3
Tirendo (Sep 2013, $66.5M), Toroleo (Aug 2014, $66.2M),
Autopink (Nov 2016, $535k)
EBay 2 BilBasen (Oct 2008), Motors.co.uk (Oct 2018)
Fairfax Media 2 Carsales (Jun 2005), CountryCars (May 2007)
Recent IPOs Top Acquisitions
LatAm Autos Dec 2014
Holding company operating multiple automo…
IPO MCap: $59.2M
TrueCar May 2014
Auto listing platform providing car prici…
IPO MCap: $639M
iCarAsia Nov 2012
Network of online automotive sites in Asi…
IPO MCap: $29.1M
Carsales Oct 2009
Automotive classifieds for cars
IPO MCap: -
CarGurus Oct 2017
Online new/used car buy and sell platform…
IPO MCap: $1.7B
Cars.com May 2017
Research,Buy and Sell new and used cars .…
IPO MCap: -
Carvana Apr 2017
Online dealer of used-cars
IPO MCap: $2B
Auto Trader Mar 2015
Online used car listing platform & new ca…
IPO MCap: $2.8B

FACTSHEET
Overview
Companies 3229
Funded 487 Series A+ 161
Funding $7.1B Last 2 yrs $3B
Most Active Investors
Seed FJ Labs (6)
Series A/B Accel Partners (3)
Series C+ Goldman Sachs Investment Partners
(2)
Others Internet Initiatives Development
Fund (6)
Incubators 500 Startups (7)
Top Cities
Berlin 19 Cos $1.1B
Bay Area 88 Cos $1.1B
Feed in Numbers
Unicorns 3 Soonicorns 19
Minicorns 38 Editor Picks 136
Acquihired 2 Deadpooled 474
Top Companies
Carvana (2012, Phoenix, $460M)
AutoGravity (2015, Irvine, $80M)
Exits
IPOs 20 Auto Trader, Carvana
Acquisitions 110 Cars.com, AutoTrader.ca
Top Acquirers KAR Auction Services,
CarDekho
Marketmap: Auto Ecommerce & Content
FINANCING & INSURANCE
DIRECT LENDERS
FINANCE MARKETPLACES
INTERNET-FIRST INSURERS
INSURANCE
DISTRIBUTION PLATFORMS
AUTO COMMERCE
MULTI-CATEGORY
CONTENT PORTALS
NEW CARS
SECOND-HAND CARS
TWO-WHEELERS
AFTERMARKET PARTS & SERVICES
PARTS
SERVICES
SPARE PARTS
REPAIR
REFUELING*
PRE-PURCHASE
PRICE & FEATURES COMPARISON
INSPECTION & VALUATION
For any Feedback and Query reach out to MyAnalyst@tracxn.com* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Auto E-Commerce & Content > Feed Summary > BlueBox
7

Key Sub Sectors in Auto E-Commerce & Content Sector
Summary of Key Markets
8
Other Notable Markets
# Cos on
Platform
Last 2 Years
$ Invested # Round
Second-Hand Vehicles > Cars >
Outright Buyer 63 $3.7M 1
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
P2P Marketplace 69 $212M 21
Listings 515 $242M 12
Insurance >
Distribution Platform 70 $240M 9
C2B Marketplace 73 $116M 15
Online Dealer 45 $215M 8
Aftermarket Service > Repair >
Garage Aggregator 303 $56.3M 18
Insurance >
Internet-First Insurer 30 $253M 6
Leasing 19 $96.8M 7
Aftermarket Service > Repair >
On-Demand 96 $42.4M 15
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Second-Hand Vehicles
Platforms enabling buying and selling of various types
of second-hand vehicles
1242 177 $4.7B
Insurance
Online platforms that provide or enable automotive
insurance
113 32 $1.1B
Aftermarket Service
Online platforms allowing users to discover and book
automotive aftermarket services
657 118 $521M
Financing
Lending platforms offering finance to consumers for
buying cars and other vehicles
52 10 $239M
Parts & Accessories
Platforms facilitating buying & selling of aftermarket
automotive parts & accessories
483 64 $203M
Content Platform
Online portals providing contents related to the
automotive industry
403 28 $112M
New Vehicles
Platforms enabling buying and selling of various types
of new vehicles
119 25 $109M
Auto E-Commerce & Content > Feed Summary > Summary of Key Markets

List of Notable Companies in Auto E-Commerce & Content
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Auto E-Commerce & Content > Feed Summary > Notable Companies in the Sector
Public
Auto Trader
(1977, Manchester)*
Carvana
(2012, Phoenix, $460M)
CarGurus
(2006, Cambridge, $1.8M)
TrueCar
(2005, Santa Monica, $270M)
Delticom
(1999, Hannover)
LatAm Autos
(2014, Quito)
iCarAsia
(2012, Kuala Lumpur)
U.S. Auto Parts Network
(1995, Carson, $6M)
Carbiz
(2003, Baltimore, $3.1M)
Copart
(1982, Dallas, $1.1M)
Public
RumbleOn
(2016, Charlotte)
Aleja Samochodowa
(2011, Warsaw)
Carsales
(1998, Melbourne)
Oponeo
(1999, Bydgoszcz)
Carzone
(1998, Dublin)
MyTVS
(2003, Chennai)
Oto.net
(2013, Besiktas)
USS
(1999, Ebetsu)
Acquired
Cars.com
(1998, Chicago)
AutoTrader.ca
(2000, Etobicoke)
CarsDirect
(1998, El Segundo, $310M)
IronPlanet
(1998, Pleasanton, $74.7M)
cap hpi
(1979, Leeds)
SK Encar
(2014, Seoul, $126M)
Insure The Box
(2010, Gibraltar)
CarsOnTheWeb
(2004, Tienen, $2.3M)
Unicorns
AUTO1
(2012, Berlin, $1.1B)
Root
(2015, Columbus, $158M)
Deadpooled
Openlane (1999, Redwood
City, $10M)
Auto Data Network (2014,
Michigan)

List of Notable Companies by Market in Auto E-Commerce & Content
Notable Companies by Market (1/6)
11
Auto E-Commerce & Content > Feed Summary > Notable Companies by Market
Content Platform
Comparison Platform
Auto Data Network (2014, Michigan)
Automotive Intelligence Worldwide
Stage: Deadpooled
Pre-Purchase Solution
Valuation
cap hpi (1979, Leeds)
Vehicle assessment product and services for auto
companies
Stage: Acquired
Montagu Private Equity
Insurance
Internet-First Insurer
Usage based car insurance
Soonicorn. Stage: Series E
Tokio Marine Holdings, Intact Financial, Index
Ventures and 12 Other Investors
Car insurance startup using telemtatics
Unicorn. Stage: Series D
Redpoint Ventures, Ribbit Capital, Scale Venture
Partners and 3 Other Investors
Insure The Box (2010, Gibraltar)
Usage based insurance provider
Stage: Acquired

12
Insurance
Distribution Platform
Goji (2007, Boston, $126M)
Diversified P&C insurance marketplace
Soonicorn. Stage: Acquired
Hudson Structured, Spark Capital, Thayer Street
Partners Management and 5 Other Investors
Insurance Zebra (2012, Austin, $61.5M)
Real-time car insurance comparison platform
Soonicorn. Stage: Series B
Accel Partners, Silverton Partners, Daher Capital
and 8 Other Investors
CoverHound (2010, San Francisco, $53M)
Insurance marketplace for comparing and
purchasing insurance plans
Soonicorn. Stage: Series C
ACE Group, RRE Ventures, Blumberg Capital and 7
Other Investors
Multi-Category
Droom (2014, Delhi, $126M)
Online marketplace to buy and sell automobiles
Soonicorn. Stage: Series E
Joe Hirao, Digital Garage, Toyota Tsusho and 6
Other Investors
Copart (1982, Dallas, $1.1M)
Online marketplace for buying & selling of
used/salvaged/rebranded cars
Stage: Acquired
LatAm Autos (2014, Quito)
Holding company operating multiple automotive
classified portals
Editor's Pick. Stage: Public
Startive Ventures
AutoTrader.ca (2000, Etobicoke)
Used Automobile listing portal & content portal
Editor's Pick. Stage: Acquired
Piton Capital
Cars
An online B2B dealer of used cars
Unicorn. Stage: Series F
SoftBank Group, Target Global, Baillie Gifford and
15 Other Investors
Carvana (2012, Phoenix, $460M)
Unicorn. Stage: Public
Ally Bank, Dundon Capital Partners
An online used car dealer
Soonicorn. Stage: Series F
AutoNation, T. Rowe Price, L Catterton and 9 Other
Investors
CarsDirect (1998, El Segundo, $310M)
Online new and used car buying service
Morgan Stanley, Oracle, TMCT Ventures and 3
Other Investors

13
Cars
Online auto portal for car research and
buying/selling deals
Soonicorn. Stage: Series D
Sequoia Capital, Hillhouse Capital Group, Ratan
Tata and 6 Other Investors
Auto listing platform providing car pricing and
information
Soonicorn. Stage: Public
Vulcan Capital, Upfront Ventures, Silicon Valley
Bank and 15 Other Investors
CarTrade (2006, Mumbai, $253M)
Online listing platform to buy, sell & research cars
Soonicorn. Stage: Series G
Temasek, Marche Capital, Warburg Pincus and 14
Other Investors
Cars
Shift Technologies (2013, San Francisco,
$183M)
Online marketplace for buying and selling of used
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures
SK Encar (2014, Seoul, $126M)
Online used car listing platform
Carsales
CARS24 (2015, Gurgaon, $100M)
Online C2B second-hand car marketplace
Sequoia Capital, KCK Global Limited, EXOR and 5
Other Investors
Cars
Carro (2015, Singapore, $78M)
Used cars marketplace
B Capital Group, Insignia Ventures Partners,
SoftBank Ventures Korea and 12 Other Investors
Openlane (1999, Redwood City, $10M)
Online used car auction platform
Stage: Deadpooled
Meritech Capital Partners, August Capital, RPM
Ventures
Carbiz (2003, Baltimore, $3.1M)
Used car dealer
Stage: Public
Trafalgar Capital Management
CarsOnTheWeb (2004, Tienen, $2.3M)
Online used car auction services provider
Stage: Acquired
Ark Angels Fund

14
Cars
CarGurus (2006, Cambridge, $1.8M)
Online new/used car buy and sell platform
Stage: Public
We Buy Cars (2001, Pretoria)
Online C2B car buying platform
iCarAsia (2012, Kuala Lumpur)
Network of online automotive sites in Asia
Stage: Public
Carsales, CMB Capital, Catcha Group
Carsales (1998, Melbourne)
Stage: Public
Auto Trader (1977, Manchester)
Online used car listing platform & new car content
portal
Stage: Public
IBIS Capital, BC Partners, Apax Partners
Cars
Cars.com (1998, Chicago)
Research,Buy and Sell new and used cars .
Stage: Public
Starboard Value, Catalus Capital Management
Carzone (1998, Dublin)
Online portal for buying and selling used and new
cars
Stage: Public
Oto.net (2013, Besiktas)
Online listing platform for used vehicles in Turkey
Stage: Public
USS (1999, Ebetsu)
Used car auctions facilities provider
Stage: Public
Motorcycles
RumbleOn (2016, Charlotte)
Online platform to buy, sell & trade pre-owned
motorcycles
Stage: Public
Hercules Capital, Ally Bank

15
Commercial Vehicles
IronPlanet (1998, Pleasanton, $74.7M)
Online Auctions for Used Heavy Equipment
Capital One, Silicon Valley Bank, SunTrust Robinson
Humphrey and 12 Other Investors
New Vehicles
Cars
Carwow (2010, London, $66.4M)
Online marketplace to buy new cars
Vitruvian Partners, Accel Partners, Balderton
Capital and 3 Other Investors
Leasing
Leasing
Fair (2016, Santa Monica, $66M)
Mobile app to lease cars
next47, Millennium Technology Value Partners, 137
Ventures and 18 Other Investors

16
Parts & Accessories
Online Retailer
U.S. Auto Parts Network (1995, Carson, $6M)
Online retailer of auto parts & accessories
Stage: Public
Oak Investment Partners
Aleja Samochodowa (2011, Warsaw)
Online retailer of automotive spare parts
Stage: Public
Delticom (1999, Hannover)
Multiple online stores selling car and motor cycle
tyres in Europe
Stage: Public
NORD Holding
Tyres
Oponeo (1999, Bydgoszcz)
Online retailer of automotive tires
Stage: Public
Aftermarket Service
Repair
YourMechanic (2011, Mountain View, $35.3M)
Online and app based on demand services for Auto
Repair
RBC Royal Bank, Verizon Ventures, American
Family Ventures and 27 Other Investors
MyTVS (2003, Chennai)
Automobile aftermarket service provider
Stage: Public
Kitara Capital

List of Notable Companies in Auto E-Commerce & Content in China
Notable Companies in the Sector in China
17
Auto E-Commerce & Content > Feed Summary > Notable Companies in the Sector in China
Public
Bitauto
(2000, Beijing, $29.9M)
Uxin
(2011, Shenzhen)
TuanChe
(2009, Beijing)
Acquired
Autohome
(2008, Beijing)
Unicorns
YiXin Capital (Daikuan)
(2015, Beijing, $2.4B)
Guazi
(2012, Beijing, $1.8B)
Souche
(2012, Beijing, $1.2B)
Youxinpai
(2011, Beijing, $960M)
Tuhu
(2011, Shanghai, $760M)
Cheyipai
(2006, Beijing, $230M)

Recent News in Auto E-Commerce & Content Sector
Recent News
18
Dec 2018
Cap HPI adds Toyota and Lexus to Spec check valuations platform,
AM
Dec 2018
Multi-Brand Car Marketplace MYNEWCAR Raises $1 Mn In Funding,
Inc42
Dec 2018 TrueCar Acquires DealerScience, PR Newswire
Dec 2018 BacklotCars lands $8M Series A funding, Auto Remarketing
Dec 2018
RumbleOn, Inc.’s $23 Million Acquisition of Wholesale, Inc., Global
Legal Chronicle
Dec 2018
Uxin, Taobao To Establish Online Used Car Shopping Mall On
Taobao Marketplace, RTTNews
Dec 2018
Millennials search used vehicles by monthly cost, says Motors.co.uk,
AM
Dec 2018
Carfirst starts Pakistan’s first all women purchase center,
onlinemarketplaces.com
Dec 2018
BMO Harris Bank Partners with AutoGravity to Transform the Car-
Shopping and Financing Experience, Business Wire
Dec 2018
E-Marketplace for Auto Spare Parts ‘Boodmo.com’ Raises ₹ 7 Cr in
FDI, IndianWeb2
Dec 2018 MaiHaoChe partners with JD Finance, AIM Group
Dec 2018
CarDekho raising $100M from Sequoia's global growth fund, others,
Indiatimes
Dec 2018
Automobile marketplace Droom eyes Nasdaq listing in 2020; focus
on global expansion, financialexpress.com
Key Recent News Key Recent News
Dec 2018
Guazi hit with $1.8 million fine due to misleading advertisements,
Dec 2018 Autotrader expands footprint to Australia, Auto Remarketing
Dec 2018
CarGurus signs agreement for acquisition of motoring website
PistonHeads from Haymarket Media Group, PR Newswire
Dec 2018 Caliber Collision to Buy ABRA, Fender
Dec 2018
Honcker Adds Auto Insurance Options to Growing List of App
Services, Auto Finance News
Dec 2018 İkinciyeni.com buys cars from individuals, AIM Group
Dec 2018
Cars.com Is moving digital media buying in-house,
Dec 2018 Mahindra First Choice snaps up Carnation brand, Indiatimes
Dec 2018
Dealers United Helps Auto Dealers List Cars In Facebook
Marketplace Without Monthly Fees, Newswire
Dec 2018
With the Launch of Its 100th Branch in Kolkata, Cars24 Set to
Strengthens Its Foothold in India’s Used Car Market, Startup Success
Stories
Dec 2018 Mahindra Acquires Carnation Auto Service Chain, Ultra
Dec 2018 Carsforsale.com now integrated on Facebook Marketplace, ppc.land
Dec 2018 Pitstop to Skill and Onboard 60,000 Auto Mechanics, NewsVoir
Nov 2018 Copart Opens Ninth New Location in Germany, PR Newswire
Nov 2018 Zigexn acquires TradeCarView, AIM Group
Nov 2018 Cap to launch cross-border RV analysis tool, Fleet World
Auto E-Commerce & Content > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
19
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Auto E-Commerce & Content; 2011-2018
Global Funding Trends (1/2)
21
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Auto E-Commerce & Content > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 13% # of Rounds31% $ Funding
29% # of Rounds
21% $ Funding
$217M
$67M
$218M
$613M
$1.1B
$907M
$1.1B
$1.9B
0
20
40
60
80
100
120
$0k
$500M
$1.B
$1.5B
$2.B
$2.5B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

16 32 35 35 56 57 56 37
3 7
15
25
30 27 33
42
2
1
6 8 10 13 10 15
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
21
94
Total # of Rounds
$3M $7M
$17M
$20M $24M $35M $49M $47M
$950K
$60M
$88M
$203M
$629M
$294M $297M
$462M
$213M $114M $390M $443M $579M $750M $1.4B
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
22
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Auto E-Commerce & Content; 2011-2018
Auto E-Commerce & Content > Investment Trends > Global Funding Trends
42
25
36
51
56
40
32 282
$0.4M
$3.3M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
$8.0M
$9.0M
$10.0M
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.4M $0.7M $1.8M $6.8M $2.6M $1.7M $8.9M $3.3M
$200M
$21M
$108M
$441M
$926M
$666M $875M
$1.6B
0
2
4
6
8
10
12
14
16
18
20
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
1.4E+09
1.6E+09
1.8E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
Mega Rounds
1 1 3 7 13 9 13 19
$217M
$1.9B
Total $ Invested

Auto E-Commerce & Content > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Auto E-Commerce & Content
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Berlin 1.1B 21
Bay Area 1.1B 81
New York City 475M 23
Phoenix 461M 4
Santa Monica 371M 14
Mumbai 343M 34
Jaipur 282M 10
El Segundo 280M 1
Delhi NCR 257M 43
Boston 164M 14
Total Funding
251
187
116
26
5
19
1
6
# Rounds
$3.5B
$1.9B
$903M
$184M
$129M
$54.6M
$30M
$23.1M
US
Europe
India
SEA
South Korea
Latam
New
Zealand
United Arab
Emirates
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.4 $0.3
$0.7
$0.9
$0.7
$0.9 $1.2
2011 2012 2013 2014 2015 2016 2017
$1.0
$4.3 $5.9 $7.5
$24.4
$7.5 $7.0
$0.0
$19.2
$9.4
$16.2
$23.9 $21.7 $20.5
$106.5
$0.0
$28.4
$55.6 $44.3
$72.3 $75.0
Auto E-Commerce & Content > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Auto E-Commerce & Content; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$10K* $16M
$250K $300M
$113K $60M
$680K $557M
$39M
$15M
$5M
$572K
Series C+
Series B
Series A
Seed
Stage

Note: 289 companies with undisclosed funding amount are not included
25
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
89
105
48
10
19
No. of Companies
Auto E-Commerce & Content > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Auto E-Commerce & Content; as of Dec 2018
Distribution of companies by Funding Range
$27M
$344M
$1.2B
$671M
$4.9B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
15%
5%
2%
1%
26
Note: Numbers in the brackets show the count of companies
Time to raise
next round
47
77
161
487
3229
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
15% 1%
(43)
1%
(34)
0%
(2)
14%
(462)
71%
(2278)
33% 8%
(37)
6%
(28)
0%
(1)
10%
(47)
57%
(278)
48% 16%
(25)
7%
(12)
- 2%
(4)
50%
(80)
61% 27%
(21)
10%
(8)
- 1%
(1)
38%
(29)
- 36%
(17)
15%
(7)
- - 26%
(12)
Auto E-Commerce & Content > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Auto E-Commerce & Content
Funding Funnel
15 Months
15 Months
26 Months
Investment backedBootstrapped
19
3
57
15
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Auto E-Commerce & Content > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Auto E-Commerce & Content; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/7)
LATE STAGE
$557M - Series F Jan 2018
SoftBank Group
$401M - Series E May 2017
Target Global, Baillie Gifford, JPMorgan, Goldman
Sachs, BHF-BANK, Citigroup, Princeville Global, BNP
Paribas, Barclays
$116M - Series C Oct 2018
Online auto insurance agency
Blackstone, Goldman Sachs Investment Partners
$100M - Series D Dec 2018
Sequoia Capital, Hillhouse Capital Group
LATE STAGE
$100M - Series D Aug 2018
Redpoint Ventures, Ribbit Capital, Scale Venture
Partners, Tiger Global Management, Silicon Valley
Bank, Drive Capital
$91.9M - Series F Oct 2018
AutoNation
$90M - Series E Jul 2018
Usage based car insurance
Tokio Marine Holdings, Intact Financial, Index
Ventures, Future Fund, Section 32, New Enterprise
Associates
$76M - Series F Jul 2017
T. Rowe Price, L Catterton, General Catalyst
Partners, PICO Partners
LATE STAGE
$75M - Series C Oct 2018
Ratan Tata, Times Internet, HDFC Bank, Hillhouse
Capital Group, Tybourne Capital Management,
Dentsu
$74.9M - PE Feb 2017
Automotive loan provider
KKR
$71M - Series D Sep 2018
$183M)
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures,
DCM Ventures, Goldman Sachs Investment Partners,
DFJ, G2VP, Highland Capital Partners

LATE STAGE
$54.3M - Series G Feb 2017
Temasek
$51M - Series C Mar 2018
Redpoint Ventures, Scale Venture Partners, Ribbit
Capital, Silicon Valley Bank
$50M - Series C Jul 2018
CARS24 (2015, Gurgaon, $100M)
Online C2B second-hand car marketplace
Sequoia Capital, KCK Global Limited
Online marketplace to buy new cars
Vitruvian Partners, Accel Partners, Balderton Capital
LATE STAGE
$183M)
cars
BMW i Ventures, DCM Ventures, G2VP, DFJ,
Highland Capital Partners, Goldman Sachs
Investment Partners
$31M - Series C Feb 2018
ACV Auctions (2014, Buffalo, $53M)
A B2B marketplace for car dealers
Bessemer Venture Partners, Tribeca Venture
Partners, SoftBank Group, Armory Square Ventures
$30.3M - Series E Oct 2018
Joe Hirao
$30M - Series D May 2018
Digital Garage, Toyota Tsusho
LATE STAGE
Digital Garage, Beenext, Beenos, Lightbox Ventures,
IAM Group
$17.3M - Series F Nov 2017
$15M - Series C Nov 2017
Hudson Structured
$14.6M - Series C Nov 2017
RepairPal (2007, Emeryville, $38.2M)
Online estimates for auto repair
Series E Dec 2016
Target Global, Baillie Gifford

EARLY STAGE
$60M - Series B May 2018
SoftBank Ventures Korea, Venturra Capital, Singtel,
Golden Gate Ventures, Alpha JWC Ventures, Manik
Arora
$50M - Series B Feb 2018
next47, Millennium Technology Value Partners, 137
Ventures, Upfront Ventures, CreditEase, G Squared,
BMW i Ventures
$40M - Series B Sep 2017
Accel Partners
$35M - Series B Nov 2018
Compare (2013, Virginia, $185M)
Auto insurance comparison online provider
Henry Engelhardt, Admiral Group
EARLY STAGE
$30M - Series B Jul 2017
Marketplace for auto loans.
Volkswagen Credit
$30M - Series B Sep 2017
CarLotz (2011, Charlotte, $37M)
A consignment model offering P2P used car sale
Transportation Resource Partners
$30M - Series B May 2018
Lendbuzz (2015, Boston, $34.2M)
Online car loan platform
Bank Hapoalim, Viola Group, ConnectOne Bank
$29.6M - Series A Oct 2017
CarSaver (2016, Miami, $29.6M)
An automotive buying program offering personal
auto advisor
$23M - Series A Feb 2018
Honcker (2015, New York City, $26.6M)
App-based marketplace for car leasing
IAC
EARLY STAGE
$22M - Series A Nov 2017
InstaCarro (2015, Sao Paulo, $25.5M)
Online platform to buy and sell cars
Lumia Capital, FJ Labs, Hummingbird Ventures,
Global Founders Capital, Rise Capital
$20M - Series B Aug 2017
Booster (2014, Burlingame, $32.1M)
On-site gasoline and diesel delivery service provider
Conversion Capital, Maveron, Madrona Venture
Group, RRE Ventures, VersionOne, Perot Jain, StartX,
BADR Investments, U.S. Venture
$20M - Series B Jun 2018
Caroobi (2015, Berlin, $30M)
Automotive service provider
NGP Capital, BMW i Ventures, DN Capital, Cherry
Ventures, Target Global
$19M - Series B Mar 2018
Carsome (2015, Kuala Lumpur, $27.4M)
Burda Principal Investments, Gobi Partners,
InnoVen Capital, Lumia Capital

EARLY STAGE
$18M - Series B Jun 2018
HONK (2014, Santa Monica, $31.8M)
On demand app for car repair and towing services
Altpoint Capital, Venture51, Structure Capital
$18M - Series A May 2018
Aqeed (2016, Dubai, $18M)
Online car insurance marketplace
Reinsurance Group of America, Choueiri Group
$15M - Series B Mar 2017
ACV Auctions (2014, Buffalo, $53M)
A B2B marketplace for car dealers
Bessemer Venture Partners
$15M - Series B Oct 2018
Filld (2015, Palo Alto, $27.9M)
On demand fuel ordering platform
Calibrate Ventures, Parkland Fuel Corporation,
Cendana Capital, Lucas Venture Group, Javelin
Venture Partners, Hallador Venture Partners
EARLY STAGE
$13.7M - Series A Feb 2018
Yoshi (2015, Palo Alto, $15.9M)
On-demand fuel delivery service
Exxon Mobil, GM Ventures, Y Combinator, Arab
Angel, Kevin Durant, Rich Kleiman
$12.2M - Series A Jan 2018
Brumbrum (2016, Milan, $12.2M)
Online reseller of pre-owned cars
United Ventures
Wrench (2015, Seattle, $17.3M)
Auto repair and maintenance service provider
Tenaya Capital, Vulcan Capital, Madrona Venture
Group
$12M - Series A Mar 2017
Venturra Capital, Singtel Innov8, Alpha JWC
Ventures, Skystar Capital, Golden Gate Ventures,
GMO LLC
EARLY STAGE
$11.5M - Series A Aug 2017
AutoFi (2015, San Francisco, $31M)
Point of sale solution for financing a vehicle online
Crosslink Capital, Ford, Lerer Hippeau Ventures
$11M - Series A Nov 2018
Spinny (2015, Gurgaon, $12M)
Online dealer of pre-owned cars
Accel Partners, SAIF Partners, Blume Ventures,
Simile Venture Partners
$10.1M - Series B Oct 2018
YourMechanic (2011, Mountain View, $35.3M)
Online and app based on demand services for Auto
Repair
RBC Royal Bank, Verizon Ventures, American Family
Ventures, Data Point Capital, Rick Wagoner,
SoftBank Group
$10M - Series B Jan 2018
Carmudi Indonesia (2013, Jakarta, $45M)
Listing platform for new and used automotive
HV Holtzbrinck Ventures, Tengelmann Ventures,
APACIG

EARLY STAGE
Urgently (2013, Vienna, $18.7M)
On-Demand car repair & roadside assistance
Forte Ventures, Verizon Ventures, American Tire
Distributors
$9.7M - Series A Aug 2017
Filld (2015, Palo Alto, $27.9M)
On demand fuel ordering platform
Javelin Venture Partners, Lightspeed Venture
Partners, Lucas Venture Group, Cendana Capital
$9.3M - Series B Oct 2017
RenewBuy (2014, Gurgaon, $14.7M)
Online motor insurance comparison provider
Amicus Capital
$9M - Series A Jul 2018
Spiffy (2014, Charlotte, $16.5M)
On-demand car wash and detailing service.
Bull City Venture Partners, IDEA Fund Partners,
MANN+HUMMEL Gruppe, Visionary Private Equity
Group, VentureSouth, Carolina Research Ventures
Fund
EARLY STAGE
$8.5M - Series B Jan 2018
Hellas Direct (2011, Athens, $29M)
Online car insurance company
IFC, Third Point, Endeavor, Jon Moulton, Portag3
Ventures, Jim O'Neill
$7.5M - Series A Dec 2016
Spiffy (2014, Charlotte, $16.5M)
On-demand car wash and detailing service.
IDEA Fund Partners, Industry Ventures, Bull City
Venture Partners
$6M - Series A Jun 2017
Carsome (2015, Kuala Lumpur, $27.4M)
Gobi Partners, Lumia Capital, InnoVen Capital, 500
Startups, Spiral Ventures
$4.6M - Series A Mar 2017
Insurify (2013, Cambridge, $6.6M)
Car insurance comparison platform
MassMutual Ventures, Nationwide Mutual Capital
EARLY STAGE
$4.2M - Series A Jun 2017
Lendbuzz (2015, Boston, $34.2M)
Online car loan platform
$4M - Series A Mar 2017
Wrench (2015, Seattle, $17.3M)
Auto repair and maintenance service provider
Madrona Venture Group
$3.4M - Series A Sep 2017
Tootle (2015, London, $6.4M)
A used car consignment provider
Hambro Perks
$3M - Series A Feb 2017
Truebil (2015, Mumbai, $11.7M)
Online P2P marketplace for used cars
Shunwei Capital
$2.5M - Series B Mar 2018
Sequoia Capital

EARLY STAGE
$2.1M - Series A Jan 2017
Yoshi (2015, Palo Alto, $15.9M)
On-demand fuel delivery service
ZhenFund, Liquid 2 Ventures, Ali Rowghani
$2.1M - Series A Oct 2018
Inventus Capital Partners, Shunwei Capital, Kae
Capital, Tekton Ventures
$1M - Series A Oct 2018
Kalaari Capital, Inventus Capital Partners, Shunwei
Capital, Kae Capital, Tekton Ventures
$324k - Series A Jul 2017
CredR (2014, Mumbai, $16.4M)
Online marketplace of second-hand bikes
ASA Capital Partners
EARLY STAGE
Series B Feb 2017
Marketplace for auto loans.
Daimler
Series A Oct 2017
BMW i Ventures, Penske Automotive
Series A Jul 2017
Caroobi (2015, Berlin, $30M)
Automotive service provider
BMW i Ventures, DN Capital, Cherry Ventures
Series A Jan 2018
Tootle (2015, London, $6.4M)
A used car consignment provider
Channel 4
SEED STAGE
$16M - Seed Sep 2017
Javelin Venture Partners, Charles River Ventures,
Foundation Capital, Sherpa Capital
$3.6M - Seed Oct 2017
App-based marketplace for car leasing
EVOLUTION Corporate Advisors LLC, Lead Edge
Capital
$1.9M - Seed Jan 2017
Cuvva (2014, London, $2.6M)
Pay-as-you-go car insurance provider
LocalGlobe, Tekton Ventures, Techstars, Seedcamp,
Nick Hungerford, Ian Hogarth

SEED STAGE
$1M - Seed Jun 2017
Spinny (2015, Gurgaon, $12M)
Online dealer of pre-owned cars
Blume Ventures, Kunal Shah, Sandeep Tandon,
Indian Angel Network, VS Prudence Advisors,
Simile Venture Partners, Narendra Shyamsukha,
Rajeev Arora, Diwakar Nigam, Shailesh Rao, Sanjay
Puri, Neeraj Goenka, Rakesh Malhotra, Jaspal Singh,
Sanjay Shah, Sunil Kant Munjal, Inder Singh, Deepak
Chhabria, Mohit Mutreja, Bikram Dasgupta, Hemant
Kumar Goyal, Murali Vasan Sundaralingam,
Abhishek Khanna, Kirandeep Dhaliwal, Archana
Jahagirdar, Hemant Gajanan Joshi, Jitender Pruthee,
Simi Hari, Timothy Quentin Blackman, Mahesh
Pansari, Viral Mittal
$788k - Angel Jun 2017
Shailendra Ghorpade
SEED STAGE
$120k - Seed Mar 2017
ServX (2015, Delhi)
Online marketplace for doorstep car maintenance &
repair service booking
Y Combinator
Seed Oct 2017
ServX (2015, Delhi)
Online marketplace for doorstep car maintenance &
repair service booking
FJ Labs

Auto E-Commerce & Content > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$1.5B - PE Apr 2017
YiXin Capital (Daikuan) (2015, Beijing, $2.4B)
Online platform for automobile financing
Agricultural Bank of China
$818M - Series C Mar 2018
Guazi (2012, Beijing, $1.8B)
Tencent, ICBC international, Yunfeng Capital,
FountainVest Partners, GIC, IDG Capital, Taihe
Capital, Sequoia Capital, hCaptial
$580M - Series C May 2017
Yixin Group (2013, Shanghai, $580M)
Online marketplace for vehicle trading & financing
IDG Capital, Tencent, Bitauto, China Eastern Asset
Managemen, Wang Wei
LATE STAGE
$578M - Series F Sep 2018
Souche (2012, Beijing, $1.2B)
An O2O used car transaction platform
Alibaba Group, Primavera Capital Group,
Morningside venture Capital, ClearVue Partners,
Lingfeng Capital, Sunshine Insurance Group, Russia-
China Investment Fund, CreditEase
$500M - Series E Jan 2017
Youxinpai (2011, Beijing, $960M)
Second hand car buying platform
Warburg Pincus, Hillhouse Capital Group, KKR
$450M - Series E Sep 2018
Tuhu (2011, Shanghai, $760M)
Provides automobile after-sales products and
services through its website and mobile app
Tencent, The Carlyle Group, Sequoia Capital, CCB
International, Joy Capital, CICC, Qiming Venture
Partners, Goldman Sachs Investment Partners,
Welkin Capital
LATE STAGE
$434M - PE Mar 2017
Maihaoche (2014, Hangzhou, $534M)
Online B2B platform offering dealer services
China Merchants Bank
$335M - Series E Nov 2017
Souche (2012, Beijing, $1.2B)
An O2O used car transaction platform
Alibaba Group, Warburg Pincus, CMB International,
Primavera Capital Group
$300M - Series E Apr 2018
RenRenChe (2014, Beijing, $760M)
Used car online transaction platform
Goldman Sachs, Tencent, Didi Chuxing
$200M - Series D Sep 2017
RenRenChe (2014, Beijing, $760M)
Used car online transaction platform
Didi Chuxing

Most Active Investors (VC, PE) by Stage in Auto E-Commerce & Content; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
35
Auto E-Commerce & Content > Investment Trends > Most Active VC & PE Investors
SEED STAGE
FJ Labs (6 Investments)
Fair, CarPrice, Caroobi
1
Frontier Digital Ventures (3 Investments)
CarsDB, AngoCarro, CarWangu
2
Javelin Venture Partners (3 Investments)
Fair, Filld, Fiix
3
LocalGlobe(3 Investments)
Motorway, Cuvva, Zebra Fuel
4
Passion Capital(2 Investments)
Cazana, Marshmallow
5
Blume Ventures(2 Investments)
Spinny, Pitstop
6
Phoenician Funds (2 Investments)
Seez, Blink My Car
7
Madrona Venture Group (2 Investments)
Booster, Wrench
8
Tekton Ventures (2 Investments)
InstaCarro, Cuvva
9
GGV Capital (2 Investments)
BeliMobilGue, Wheelwell
10
EARLY STAGE
Accel Partners (3 Investments)
Carwow, Insurance Zebra, Spinny
1
Tengelmann Ventures(3 Investments)
Carmudi Indonesia, Carmudi, Carmatch
2
Frontier Digital Ventures (3 Investments)
PakWheels, AutoDeal, Moteur.ma
3
Index Ventures(3 Investments)
Autobutler, Autobutler.de, CarDash
4
BMW i Ventures(2 Investments)
Fair, Caroobi
5
Lerer Hippeau Ventures(2 Investments)
YourMechanic, Neighborhood Fuel
6
SAIF Partners(2 Investments)
Spinny, Bumper
7
Cherry Ventures(2 Investments)
Caroobi, Drover
8
Verizon Ventures(2 Investments)
YourMechanic, Urgently
9
HV Holtzbrinck Ventures(2 Investments)
Carmudi Indonesia, Carmudi
10
LATE STAGE
Goldman Sachs Investment Partners
(2 Investments)
Shift Technologies, Prima
1
Sequoia Capital
CARS24
2
DCM Ventures
Shift Technologies
3
Redpoint Ventures
Root
4
Warburg Pincus
CarTrade
5
General Catalyst Partners
Vroom
6
Tiger Global Management
Root
7
BMW i Ventures
Shift Technologies
8
Vulcan Capital
TrueCar
9
DST Global
AUTO1
10

Auto E-Commerce & Content > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Auto E-Commerce & Content; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(7 Investments)
CARS24, Carsome, AutoFi
1
Y Combinator(5 Investments)
Yoshi, CarDash, Fiix
2
Rocket Internet(5 Investments)
Carmudi, Dealerdirect, CarSpring
3
Techstars(3 Investments)
Cuvva, Carma, Motoroso
4
Flat6Labs Cairo(3 Investments)
Tombeely.com, Plus Workshop, Polisher
5
NXTP Labs(2 Investments)
Rodati, LasPartes
6
Incubate Fund (2 Investments)
Carnol, PicknBuy24.com
7
Oasis 500(2 Investments)
TopSteering, otos.me
8
Via ID(2 Investments)
Reezocar, Vroomly
9
Melbourne Accelerator Program(2
Investments)
Carbar, Mobilkamu
10
OTHER NOTABLE INVESTORS
Internet Initiatives Development
Fund(6 Investments)
Online Dealer, My Mechanic, Turbodealer
1
Kima Ventures(5 Investments)
CarPrice, Reezocar, CarFix
2
SoftBank Group(4 Investments)
AUTO1, YourMechanic, ACV Auctions
3
British Petroleum(3 Investments)
RepairPal, Drover, Zippity
4
Goldman Sachs(2 Investments)
AUTO1, Shift Technologies
5
Wayra(2 Investments)
Autofact, SnapCar
6
VersionOne(2 Investments)
Booster, Drover
7
Indian Angel Network(2 Investments)
Spinny, DrivoJoy
8
Barclays(2 Investments)
AUTO1, Zuto
9
Citigroup(2 Investments)
AUTO1, Oodle Car Finance
10
DEBT INVESTORS
Silicon Valley Bank(4 Investments)
Root, YourMechanic, IronPlanet
1
Western Technology Investment(4
Investments)
YourMechanic, HONK, Mojo Motors
2
InnoVen Capital(2 Investments)
Carsome, CredR
3
Trifecta Capital(2 Investments)
CarDekho, Truebil
4
KKR
Oodle Car Finance
5
Hercules Capital
RumbleOn
6
Blackstone
Prima
7
Lighter Capital
QuattroWorld
8
Fortress Investment
Auto Advisor
9
Capzanine
Opteven
10

Auto E-Commerce & Content > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/3)

Auto E-Commerce & Content > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
41
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Online Photos
Nov 2018
Online Grocery
Nov 2018
Local Services
Nov 2018

FACTSHEET
Marketmap: Auto Ecommerce & Content
43
Auto E-Commerce & Content > Market Details > BlueBox

Key Sub Sectors
44
Key Sub Sectors in Auto E-Commerce & Content
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Platforms enabling buying and selling of various types of second-hand vehicles
Carvana (2012, Phoenix, Public)
1242 177 $4.7B
Insurance
Online platforms that provide or enable automotive insurance
Goji (2007, Boston, Acquired)
113 32 $1.1B
Aftermarket Service
Online platforms allowing users to discover and book automotive aftermarket services
Opteven (1985, Villeurbanne, Acquired)
RepairPal (2007, Emeryville, $38.2M)
657 118 $521M
Financing
Lending platforms offering finance to consumers for buying cars and other vehicles
52 10 $239M
Parts & Accessories
Platforms facilitating buying & selling of aftermarket automotive parts & accessories
U.S. Auto Parts Network (1995, Carson,
Public)
Allopneus (2004, Aix-en-provence, $63.5M)
483 64 $203M
Content Platform
Online portals providing contents related to the automotive industry
Oneswoop (2000, Liverpool, Acquired)
Oto (2015, Jakarta, $25M)
403 28 $112M
New Vehicles
Platforms enabling buying and selling of various types of new vehicles
AutoeBid (2003, London, Acquired)
119 25 $109M
Leasing
Online platforms allowing consumers to lease cars
19 7 $100M
Subscription
Online platforms offering cars to consumers on a flexible subscription basis
Drover (2015, London, $10.3M)
Cluno (2016, Munich, $8.7M)
7 3 $19M
Pre-Purchase Solution
Companies providing pre-purchase solutions to the automotive buyers
Kelley Blue Book (1926, Irvine, Acquired)
Reezocar (2013, Paris, $3.9M)
133 23 $11.3M
Auto E-Commerce & Content > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/6)
45
Auto E-Commerce & Content > Market Details > Detailed Sector Taxonomy

46

47

48

49

50

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+3)
Second-Hand Vehicles > Cars > P2P Marketplace
Marketplaces facilitating peer-to-peer (P2P) buying and selling of cars
(Companies covered 69 | Funded 24 | Total Funding $313M)
$212M
(+$139M)
21
(+5)
Shift Technologies
(2013, San Francisco, $183M)
2
(-1)
Second-Hand Vehicles > Cars > Listings
Listings platforms that facilitate the sale of second-hand cars
(Companies covered 515 | Funded 49 | Total Funding $1.5B)
$242M
(-$6.7M)
12
(-6)
CarDekho
(2007, Jaipur, $282M)
3
(-)
Insurance > Distribution Platform
Companies that provide a platform to compare insurance quotes for the automotive segment
$240M
(+$152M)
9
(-4)
Prima
(2013, Milan, $116M)
4
(+2)
Second-Hand Vehicles > Cars > C2B Marketplace
Marketplaces allowing consumers to sell their cars directly to the dealerships
$116M
(+$62.8M)
15
(+5)
CARS24
(2015, Gurgaon, $100M)
5
(-3)
Second-Hand Vehicles > Cars > Online Dealer
Online dealers facilitating buying and selling of second-hand cars
$215M
(-$480M)
8
(-2)
Vroom
(2013, New York City, $428M)
6
(-)
Aftermarket Service > Repair > Garage Aggregator
Online platforms aggregating automotive garages for repair & maintenance services
$56.3M
(+$36.7M)
18
(-10)
Caroobi
(2015, Berlin, $30M)
7
(+1)
Insurance > Internet-First Insurer
Companies providing insurance for automotive to consumers primarily through online platforms
$253M
(+$96.7M)
6
(+3)
Root
(2015, Columbus, $158M)
51
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/3)
Top Markets by Funding in Auto E-Commerce & Content in last 2 years (December 2016 - November 2018)
Auto E-Commerce & Content > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Insurance > Distribution Platform
Companies that provide a platform to compare insurance quotes for the automotive segment
(Companies created 70 | Funded 19 | Total Funding $589M )
1 Insurance Zebra (2012, Austin, $61.5M)
2
Second-Hand Vehicles > Cars > B2B Marketplace
Marketplaces for dealerships to buy and sell second-hand cars
(Companies created 57 | Funded 8 | Total Funding $81.6M )
1 ACV Auctions (2014, Buffalo, $53M)
3
Second-Hand Vehicles > Cars > Online Dealer
Online dealers facilitating buying and selling of second-hand cars
(Companies created 45 | Funded 16 | Total Funding $929M )
1 Spinny (2015, Gurgaon, $12M)
4
Aftermarket Service > Repair > On-Demand
Online platforms allowing users to book on-demand repair services for their vehicles
(Companies created 96 | Funded 20 | Total Funding $75.9M )
1 CarDash (2016, Palo Alto, $5.3M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
54
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Auto E-Commerce & Content > Market Details > Top Markets of Early Stage Investors

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
Second-Hand Vehicles > Cars > Outright Buyer
Companies that buy second-hand cars upfront from sellers
(Companies covered 63 | Funded 5 | Total Funding $3.7M)
23 $3.7M
(+$3.7M)
1
(+1)
BeliMobilGue
(2017, Jakarta, $3.7M)
55
Other Notable Markets with high Entrepreneurial Activity in Auto E-Commerce & Content in last 2 years (December 2016 - November 2018)
Auto E-Commerce & Content > Market Details > Other Notable Markets

Incubators Techstars (#1), 500 Startups (#1)
Seed Great Oaks Venture Capital (#2), SAIF Partners (#1)
Series A/B Shunwei Capital (#1), Highland Capital Partners (#1)
Series C+
DCM Ventures (#1), Goldman Sachs Investment Partners
(#1)
Otobro Mar - 2017
Acq by C88 Financial Technologies
Zoomo Feb - 2017
Acq by NoBroker
Hopcar Jun - 2016
Acq by Spinny
Oto.net
IPO'd
$2.1M - Series A
$1M - Series A
$71M - Series D
Shift Technologies (2013, San
Francisco, $183M)
$1M - Seed
Seez (2015, Dubai, $2.8M)
$13.3M - Series A
Abracar (2015, Munich, $13.3M)
$1.4M - Seed
Volanty (2016, Rio De Janeiro, $1.4M)
$60M - Series B
Seed
Bilklick (2014, Lomma)
$1M - Seed
CarSwitch (2016, Dubai, $2.3M)
Nov 2018
Lithia and Shift to operate separately and share technology,
Auto Remarketing
Nov 2018
[Weekly Funding Roundup] Fintech dominates with a $30M
seed round, YourStory Media
Nov 2018
Used cars startup Truebil raises ₹10 crore from Trifecta
Capital in debt funding, The Indian Wire
Oct 2018
Lithia and Shift Expand Partnership; Secure Floor Plan for
Growth, Business Wire
Oct 2018 Carro Bags The Vc Deal Of The Year Award 2018, WP Engine
Sep 2018
Online used car startup Shift raises $140 million –
TechCrunch, xTechNews
Aug 2018
Seez Announces Seed Extension Funding Round of $1M,
ArabNet
Jul 2018
Carro’s COO on leaving Uber and his outlook on SEA’s ride-
sharing space, Tech in Asia
Jul 2018
Singapore: Carro co-founder raised $78 million by
approaching classifieds differently, Auto Portal Watch
Jul 2018
Truebil launches pre-owned vehicles online auction
platform, Indiatimes
Jun 2018
Digital used car broker abracar raises €11.5 million Series A,
Tech.eu
May 2018
Southeast Asia’s Carro raises $60M for its automotive
classifieds and car financing service, TechCrunch
May 2018
SHIFT Promotes Rita McDearman to Director of Finance,
Citybizlist
News
4
2
7
24
69
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Second-Hand Vehicles > Cars > P2P Marketplace: Market Factsheet
56
Exits
Recent InvestmentsMarketplaces facilitating peer-to-
peer (P2P) buying and selling of
cars
Shift Technologies
Carro
(2015, Singapore, $78M)
Abracar
(2015, Munich, $13.3M)
Truebil
(2015, Mumbai, $11.7M)
Tred
(2012, Seattle, $2.9M)
Top Companies
#1 Top Markets of Investment Activity
Auto E-Commerce & Content > Market Details > Market: P2P Marketplace
Companies Created 69 | Funded 24 | Total Funding $313M
0
2
4
6
8
10
12
14
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: P2P Marketplace

Second-Hand Vehicles > Cars > P2P Marketplace: Top Companies
Analyst’s Pick
$183M)
cars
LITHIA MOTORS, Alliance Venture, BMW i Ventures
SoftBank Ventures Korea and 12 Other Investors
Abracar (2015, Munich, $13.3M)
Peer-to-peer marketplace of used cars
Editor's Pick. Stage: Series A
Allianz X
Minicorn. Stage: Series A
Trifecta Capital, Inventus Capital Partners, Shunwei
Capital and 5 Other Investors
Analyst’s Pick
Swap Motors (2015, Chicago)
Online marketplace for buying & selling cars
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
58
Second-Hand Vehicles > Cars > P2P Marketplace: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 CarSwitch 2016 Dubai Seed $2.3M 3 - 5 - - 54 30k 64 1 30 88% 8 17%
5.0 Truebil 2015 Mumbai Series A $11.7M 6 - - - - 549 - - 18 - - 1 -
4.6
Shift
Technologies
2013
San
Francisco
Series D $183M 6 4 - - - - - - 14 - - - -
4.5 Carro 2015 Singapore Series B $78M 4 - 4 - - - 4k 33 16 6 22% - -
4.2
GoodBuyAut
o
2015 Milan Seed $2.7M 2 - - - - 191 - - 2 - - 5 3%
4.1 Tred 2012 Seattle Seed $2.9M 3 - - - - 1.1k - - 4 - - -3 -
4.1 Blinker 2013 Denver Unfunded - - - 5 - - 474 300k 592 6 126 27% 15 3%
3.8 Seez 2015 Dubai Seed $2.8M 2 - 4 - 4 - 30k 220 1 - - - -
3.6 Abracar 2015 Munich Series A $13.3M 2 - - - 3 72 - - 1 - - 4 6%
3.3 Clicars 2015 Madrid Funded - - - - - 5 2.2k - - - - - 46 2%
3.2 Swap Motors 2015 Chicago Unfunded - - - - - 4 5.8k - - 2 - - 7.1k
-
524%
3.0 TipiTop 2015
San Pedro
Garza
Garcia
Seed $65k 1 - - - 5 348 - - - - - -6 -2%
3.0 Kyump 2015 Paris Series A $2.8M 1 - - - - 53 - - 1 - - -1 -2%
2.9 Zipflip 2012
Chattanoog
a
Seed $750k 2 - - - - 442 - - 4 - - -202 -31%

Incubators Innovation Works (#1), AlphaLab (#1)
Seed BECO Capital (#1), Raed VC (#1)
Series A/B Frontier Digital Ventures (#2), Global Retail Partners (#1)
Series C+ Vulcan Capital (#2), Silicon Valley Bank (#1)
Carnation Dec - 2018
Acq by Mahindra First Choice Services
TradeCarView Oct - 2018
Acq by ZIGExN
Motors.co.uk Oct - 2018
Acq by EBay
SK Encar Oct - 2017
Acq by Carsales for $186M
CarGurus Oct - 2017
IPO'd on NASDAQ
GrooveCar Aug - 2017
Acq by Fusion Auto Finance
Cars.com May - 2017
IPO'd on NYSE
$100M - Series D
$700k - Seed
CarsDB (2012, Yangon, $860k)
$5M - Series A
Carloha (2014, New York City, $5M)
$75M - Series C
Seed
HeyCar (2017, Berlin)
Series A
AfricarGroup (2016, Sydney)
Dec 2018 TrueCar Acquires DealerScience, PR Newswire
Dec 2018
Millennials search used vehicles by monthly cost, says
Motors.co.uk, AM
Dec 2018
CarDekho raising $100M from Sequoia's global growth fund,
others, Indiatimes
Dec 2018 Mahindra Acquires Carnation Auto Service Chain, Ultra
Dec 2018
Carsforsale.com now integrated on Facebook Marketplace,
ppc.land
Nov 2018 Zigexn acquires TradeCarView, AIM Group
Nov 2018 CarDekho acqui-hires auction portal Carbiqi, VCCircle
Nov 2018
TrueCar Releases Tool to Guarantee Trade-In Values, Auto
Finance News
Nov 2018
CarGurus partners with vAuto, Clarivoy & Vistadash to help
solve attribution 'puzzle', Auto Remarketing
Nov 2018
CarStory Launches First Automotive Visual Discovery App,
CarStory Vision, Business Wire
Nov 2018
TrueCar Reports Third Quarter 2018 Financial Results,
GlobeNewswire
Nov 2018 Carsales appoints Simon Ryan as commercial MD, AdNews
Nov 2018
SPH unit to subscribe for 30% stake in sgCarMart Financial
Services, The Business Times
Oct 2018
TrueCar appoints Phil McKoy to its Board of Directors,
Talent4Boards
Oct 2018
Cars.com Says It's Not Liable In Dealer's False Data Suit,
Law360
Oct 2018 eBay Acquires UK Classifieds Site, EcommerceBytes
News
27
12
29
49
515
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Second-Hand Vehicles > Cars > Listings: Market Factsheet
59
Exits
Recent InvestmentsListings platforms that facilitate
the sale of second-hand cars
CarGurus
(2006, Cambridge, $1.8M)
Cars.com
(1998, Chicago)
CarsDirect
(1998, El Segundo, $310M)
CarDekho
(2007, Jaipur, $282M)
CarTrade
(2006, Mumbai, $253M)
Top Companies
Auto E-Commerce & Content > Market Details > Market: Listings
Companies Created 515 | Funded 49 | Total Funding $1.5B
0
2
4
6
8
10
12
$0k
$50M
$100M
$150M
$200M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Listings

Second-Hand Vehicles > Cars > Listings: Top Companies
Market: Listings (1/2)
Analyst’s Pick
CarsDirect (1998, El Segundo, $310M)
Online new and used car buying service
Morgan Stanley, Oracle, TMCT Ventures and 3
Other Investors
Sequoia Capital, Hillhouse Capital Group, Ratan
Tata and 6 Other Investors
Auto listing platform providing car pricing and
information
Soonicorn. Stage: Public
Vulcan Capital, Upfront Ventures, Silicon Valley
Bank and 15 Other Investors
Soonicorn. Stage: Series G
Temasek, Marche Capital, Warburg Pincus and 14
Other Investors
Analyst’s Pick
Carsales
Carnation (2009, Noida, $44M)
Online listing portal to buy new and used cars along
with car service
Minicorn. Stage: Acquired
Gaja Capital Partners, Premji Invest, Punjab
National Bank, IFCI Venture Capital Funds
CarStory (2005, Austin, $14M)
Searching platform for used cars and trucks
Editor's Pick. Stage: Series B
Capital One
CarWale (2005, Mumbai, $7M)
Online listing platform for second-hand cars
Editor's Pick. Stage: Acquired
InnoVen Capital, Sierra Ventures, Seedfund and 8
Other Investors
Analyst’s Pick
Instamotor (2014, San Francisco, $5.5M)
Peer-to-peer used car listing platform
FJ Labs, Zenstone Venture Capital, CrunchFund and
6 Other Investors
AfricarGroup (2016, Sydney)
Car classifieds and marketplace network
Wombat Capital
AutoPortal (2013, Gurgaon)
Automobile content and second hand car listing
portal
Editor's Pick. Stage: Seed
Cadlr (2015, Gurgaon)
Used car dealers networking app
FindandFundMyCar (2014, Cardiff)
Online platform to purchase used cars

Second-Hand Vehicles > Cars > Listings: Top Companies
Market: Listings (2/2)
Analyst’s Pick
HeyCar (2017, Berlin)
Online B2C listing platform for used cars
Editor's Pick. Stage: Seed
Daimler, BCG Digital Ventures
Racingjunk (1999, North Adams)
Classified cum media portal for racing car industry

62
Second-Hand Vehicles > Cars > Listings: Leaderboard
Market: Listings
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 CarTrade 2006 Mumbai Series G $253M 7 - 4 4 5 8.9k 3.1M 35k 16 1.9k 5% 245 3%
4.8 CarDekho 2007 Jaipur Series D $282M 11 4 5 4 3 29k 8.3M 129.5k 48 12.4k 11% 2k 7%
4.7 CarWale 2005 Mumbai Acquired $7M 3 - 5 4 4 34k 3.1M 122.5k 5 10.6k 9% 2.5k 8%
4.6 CarGurus 2006 Cambridge Public $1.8M 1 - 4 - - 10k 3M 5.6k 31 407 8% 408 4%
4.5 Syarah 2015 Riyadh Series A $2.6M 2 - 5 4 2 21k 758k 14.6k 1 8k 120% 822 4%
4.2 TrueCar 2005
Santa
Monica
Public $270M 4 - 4 - - 19k 3.1M 10.2k 34 314 3% -254 -1%
4.2 Autotrader 1998 Atlanta Funded - 2 - 4 - - 84k 3M 21.8k 11 1.1k 5% 681 1%
4.2 CarsDB 2012 Yangon Seed $860k 3 - 5 - - 1.6k 300k 2.3k 2 - - 3 -
4.1 SK Encar 2014 Seoul Acquired $126M 1 - 4 - - - 3.1M 5.1k 3 736 17% - -
4.0
AutoTraderS
A
1992
Johannesbu
rg
Funded - 1 - 4 - - 101k 300k 2.3k 1 278 14% 13.4k 15%
3.9 ZigWheels 2008 Jaipur Acquired - - - 4 4 4 39k 750k 12.4k 8 700 6% 2.6k 7%
3.9 AutoDeal 2014 Makati Series A $2.9M 2 - 4 - - 2.8k 3k 18 2 10 125% 199 8%
3.9 Cars.com 1998 Chicago Public - 1 - 4 - - - 3M 36.5k 43 1.8k 5% - -
3.8 Hatla2ee 2011 Cairo Series A - 1 - 5 4 4 581 300k 10.5k - 4.9k 87% -2 -
3.6 Instamotor 2014
San
Francisco
Series A $5.5M 2 - 4 - - 5.4k 300k 1.5k 4 6 - -284 -5%

Incubators Innovation Works (#1), AlphaLab (#1)
Seed Blumberg Capital (#1), Tekton Ventures (#1)
Series A/B Accel Partners (#1), RRE Ventures (#1)
Series C+
Goldman Sachs Investment Partners (#1), Spark Capital
(#1)
Goji Nov - 2018
Acquired Seeman Holtz Property and
Casualty
Assurpeople Jun - 2015
Acq by BlackFin Capital Partners
CarInsurance Nov - 2010
Acq by QuinStreet for $49.7M
Ask Hanuman
Acq by Rabbit Finance
$35M - Series B
$116M - Series C
$18M - Series A
$15M - Series C
$9.3M - Series B
$40M - Series B
Insurance Zebra (2012, Austin,
$61.5M)
$788k - Angel
$4.6M - Series A
$1.9M - Seed
Nov 2018
Investment sees Sure Thing! report fourth year of loss, Daily
Business
Nov 2018
Goji to improve payment solutions with Starling partnership,
P2PFinanceNews
Nov 2018
Compare.com Data Reveals Millennials Disproportionately
Burdened by Car Insurance Premiums, Business Wire
Nov 2018
Seeman Holtz Property & Casualty Acquires InsurTech
Platform Goji, Completing its 50th Acquisition, PR Newswire
Nov 2018
Goji Opens Up Direct Lending with SIPP launch, Fintech
Finance
Nov 2018
The Zebra Named a Winner of the Austin 2018 Top
Workplaces Award for Third Consecutive Year, ePRNews
Nov 2018
Online car insurance comparison site Compare.com nets $35
mln, PE Hub
Nov 2018
Admiral’s troubles with Compare.com aren't likely to sink
the price comparison site, Proactive Investors
Oct 2018
Prima Assicurazioni Raises €100M in Private Equity
Funding, FinSMEs
Sep 2018 Clearsurance Partners with CoverHound, Insurance Journal
Sep 2018
For RenewBuy, an insurance startup riding on technology,
good old agent is still the key, Moneycontrol
Aug 2018
Seven startup insurance companies making waves in the
sector, Verdict
Jul 2018
Leasing Software Provider, Intellirent, Partners with
CoverHound, to Simplify Insurance Shopping for Renters,
PRWeb
News
4
4
9
19
70
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Insurance > Distribution Platform: Market Factsheet
63
Exits
Recent InvestmentsCompanies that provide a
platform to compare insurance
quotes for the automotive
segment
Compare
(2013, Virginia, $185M)
Goji
(2007, Boston, $126M)
Prima
(2013, Milan, $116M)
Insurance Zebra
(2012, Austin, $61.5M)
CoverHound
Top Companies
Auto E-Commerce & Content > Market Details > Market: Distribution Platform
0
1
2
3
4
5
6
7
8
$0k
$50M
$100M
$150M
$200M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Distribution Platform

Insurance > Distribution Platform: Top Companies
Analyst’s Pick
Auto insurance comparison online provider
Minicorn. Stage: Series B
Henry Engelhardt, Admiral Group
Hudson Structured, Spark Capital, Thayer Street
Partners Management and 5 Other Investors
Accel Partners, Silverton Partners, Daher Capital
CoverHound (2010, San Francisco, $53M)
Insurance marketplace for comparing and
purchasing insurance plans
ACE Group, RRE Ventures, Blumberg Capital and 7
Other Investors
Analyst’s Pick
Online car insurance marketplace
Reinsurance Group of America, Choueiri Group
Minicorn. Stage: Series B
Amicus Capital, Shailendra Ghorpade, Mount
Nathan Advisors and 6 Other Investors
Car insurance comparison platform
MassMutual Ventures, Nationwide Mutual Capital,
Rationalwave
Pay-as-you-go car insurance provider
Minicorn. Stage: Seed
LocalGlobe, Tekton Ventures, Techstars and 3 Other
Investors
Analyst’s Pick
Confused.com (2002, Cardiff)
Comparison site for financial, utility, and insurance
products

65
Insurance > Distribution Platform: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 RenewBuy 2014 Gurgaon Series B $14.7M 8 - 4 - - 107 75k 701 4 157 29% 21 24%
4.7 Goji 2007 Boston Acquired $126M 11 - - - - 473 - - 15 - - 12 3%
4.5 Cuvva 2014 London Seed $2.6M 3 3 3 - 4 2.5k 300k 371 4 154 71% 277 13%
4.0
Insurance
Zebra
2012 Austin Series B $61.5M 6 - - - - - - - 15 - - - -
4.0 CoverHound 2010
San
Francisco
Series C $53M 7 - - - - 3.2k - - 10 - - -78 -2%
3.6 Compare 2013 Virginia Series B $185M 1 4 - - - 3.6k - - 3 - - -110 -3%
3.5 Insurify 2013 Cambridge Series A $6.6M 2 - - - - - - - 5 - - - -
3.4
Comparaenc
asa
2010 America Seed $2.1M 3 - - - - 315 - - - - - 15 5%
3.3 Rankomat 2009 Warsaw Series A $3.1M 1 - - - - 130 - - - - - 6 5%
2.8 Prima 2013 Milan Series C $116M 1 - - - 3 - - - 1 - - - -
2.8 Aqeed 2016 Dubai Series A $18M 1 - - - 3 - - - 1 - - - -
2.4 Assurpeople 1970
Boulogne-
billancourt
Acquired - - - - - - 168 - - - - - 15 10%
2.1 ePojisteni 2008 Prague Funded - - - - - 4 29 - - - - - 2 7%
2.1 Go 2014
San
Francisco
Funded - - - - - 4 6 - - - - - 1 20%
2.0 AutoGenius 2014 Lagos Unfunded - - - - - - 2.1k - - 1 - - 106 6%

Auto E-Commerce & Content > Market Details > Market: C2B Marketplace
Market: C2B Marketplace

Auto E-Commerce & Content > Market Details > Market: Online Dealer
Market: Online Dealer

Auto E-Commerce & Content > Market Details > Market: Garage Aggregator
Market: Garage Aggregator

Auto E-Commerce & Content > Market Details > Market: Internet-First Insurer
Market: Internet-First Insurer

Auto E-Commerce & Content > Market Details > Market: Leasing
Market: Leasing

Market: Leasing

Auto E-Commerce & Content > Market Details > Market: On-Demand
Companies Created 96 | Funded 20 | Total Funding $75.9M
Market: On-Demand

Market: On-Demand

Auto E-Commerce & Content > Market Details > Market: Refueling
Market: Refueling

Market: Refueling

Auto E-Commerce & Content > Market Details > Market: Washing & Detailing
Market: Washing & Detailing

Auto E-Commerce & Content > Market Details > Market: Marketplace
Market: Marketplace

Market: Marketplace

Auto E-Commerce & Content > Market Details > Market: Internet-First Lender
Market: Internet-First Lender

Market: Marketplace

Auto E-Commerce & Content > Market Details > Market: Roadside Assistance
Market: Roadside Assistance

#2 Top Markets of Early Stage Investors
Auto E-Commerce & Content > Market Details > Market: B2B Marketplace
Market: B2B Marketplace

#1 Other Notable Markets
Auto E-Commerce & Content > Market Details > Market: Outright Buyer
Market: Outright Buyer

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
108
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/3)
110
Performance indicators of public companies in Auto E-Commerce & Content
IPO Date Company
IPO
Mcap
Exchange
Ticker
Nov 2018
TuanChe (2009, Beijing)
Online portal to buy second hand automobiles
NASDAQ:TC
Jun 2018
Uxin (2011, Shenzhen)
A B2C used-car auction website
NASDAQ:UXIN
Oct 2017
CarGurus (2006, Cambridge)
Online new/used car buy and sell platform
$1.7B NASDAQ:CARG
May 2017
Cars.com (1998, Chicago)
Research,Buy and Sell new and used cars .
NYSE:CARS
Apr 2017
Carvana (2012, Phoenix)
$2B NYSE:CVNA
Mar 2015
Auto Trader (1977, Manchester)
Online used car listing platform & new car content portal
$2.8B LON:AUTO
Dec 2014
LatAm Autos (2014, Quito)
Holding company operating multiple automotive classified portals
$59.2M ASX:LAA
May 2014
TrueCar (2005, Santa Monica)
Auto listing platform providing car pricing and information
$639M NASDAQ:TRUE
Nov 2012
iCarAsia (2012, Kuala Lumpur)
Network of online automotive sites in Asia
$29.1M ASX:ICQ
Nov 2010
Bitauto (2000, Beijing)
A web based platform for auto related information
$495M NYSE:BITA
Auto E-Commerce & Content > Exit Outlook > Public Companies

111
IPO Date Company
IPO
Mcap
Exchange
Ticker
Oct 2009
Carsales (1998, Melbourne)
ASX:CAR
Oct 2006
Delticom (1999, Hannover)
Multiple online stores selling car and motor cycle tyres in Europe
$178M FRA:DEX
Dec 2000
USS (1999, Ebetsu)
Used car auctions facilities provider
TYO:4732
Mar 1994
Copart (1982, Dallas)
Online marketplace for buying & selling of used/salvaged/rebranded cars
CPRT
U.S. Auto Parts Network (1995, Carson)
Online retailer of auto parts & accessories
Carbiz (2003, Baltimore)
Used car dealer
Autohome (2008, Beijing)
Auto related content and listing vertical portal
Carzone (1998, Dublin)
Online portal for buying and selling used and new cars
Oponeo (1999, Bydgoszcz)
Online retailer of automotive tires
WSE:OPN
RumbleOn (2016, Charlotte)
Online platform to buy, sell & trade pre-owned motorcycles
NASDAQ:RMBL

112
IPO Date Company
IPO
Mcap
Exchange
Ticker
Oto.net (2013, Besiktas)
Online listing platform for used vehicles in Turkey
Aleja Samochodowa (2011, Warsaw)
Online retailer of automotive spare parts
WSE:ALS
MyTVS (2003, Chennai)
Automobile aftermarket service provider
Auto Data Network (2014, Michigan)
Automotive Intelligence Worldwide

Notable Acquisitions (1/3)
113
Notable Acquisitions in Auto E-Commerce & Content
Auto E-Commerce & Content > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Mahindra First Choice Services
Carnation (2009, Noida, $44M)
Online listing portal to buy new and used cars along
with car service
Acquirer: KAR Auction Services
Deal: $103M
CarsOnTheWeb (2004, Tienen, $2.3M)
Online used car auction services provider
Acquirer: Seeman Holtz Property and
Casualty
Acquirer: Ardian
Opteven (1985, Villeurbanne, $133M)
Roadside assistance and mechanical breakdown
insurance provider
Acquirer: OLX Group Deal: $93.6M
We Buy Cars (2001, Pretoria)
Online C2B car buying platform
2018 YTD
Acquirer: Souche Deal: $50M
Cheyipai (2006, Beijing, $230M)
Online used car auction platform for dealers
2017
Acquirer: Jingdong Group
Tqmall (2014, Hangzhou, $30M)
Online retail platform for automotive components
Acquirer: Carsales Deal: $186M

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