Short Executive Summary of the oncoming IGI Global Book: APPLIED DOUGHNUT ECONOMICS AND NEUROECONOMIC PSYCHOLOGY. This book moderates DOUGHNUT ECONOMICS in the way that core macroeconomic ideas are expected implemented by political coalitions between social democrats and social liberals. The prototype of economic behavior is the Pilot-in-plane model of Saraswathy.

1. Applied Doughnut Economics
and Neuroeconomic Psychology
for Business and Politics
Executive Summary
Torben Larsen
IGI Global
https://www.igi-global.com/book/applied-doughnut-economics-neuroeconomic-psychology/254905

2. The point of departure for this Textbook for present and coming societal decision-makers is
DOUGHNUT ECONOMICS (Raworth, 2017) who embeds Economic growth in between the
`Social Foundation` and the `Ecological Ceiling` (DE) which demands a new cybernetic approach.
The second step was my Neuroeconomic
Review Model (Larsen, 2017) that identifies
Risk-willingness as economic target
function. The third and crucial preparatory
step is the integration of Neuroeconomics
and the `Big Five`-psychology (Goldberg,
1993) into a pluralist economic psychology
(EP) (Larsen, 2019) as Chapter 1. The
Chapter is complemented by an Appendix
on the `Big Five` by Psychologist, PhD
Anna Vedel. The Figure shows the
Structure of the book which covers !5 of the
17 UN goals for Sustainable Development
Chapter 2 outlines cognitive training options for improved self-actualization derived from EP.
Firstly, the method of economic thinking is outlined as `Positivist Dialectics` renewing a historical
tradition of dialectics with modern Kahneman`s Fast&Slow Thinking as key reference enriched
with training elements referring to Baddeley`s Working Memory (2012). Secondly, scientific
research in meditation is reviewed as means for modern stressmanagement. The section on
meditation is complemented by Professor Emeritus, MD Are Holen.
Chapter 3 renews by EP the foundation of Microeconomics. 3.2 on consumer behavior takes the
consequence of the classic economic theory on declining marginal utility and reinterprets the von-
Neuman model of Expected Utility as a spread between Consumerism and `Simple Living`
whereof the latter represent consumer rationality in the affluent society. This section is
complemented by an Appendix on the state of `Simple Living` by author Ole D. Nielsen.
3.3 identifies and elaborates the most efficacious job-style in a society dominated by the creative
class as that of Pilot-in-plane (Saraswathy, 2001). 3.4 finds that a major political consequence of
the rising creative class is the breakthrough of positive psychology enhancing options of
democratic coalitions between social liberal and social democrat parties for stronger policies.
Chapter 4 finds that the technological progress, since WWII in the direction of globalization, has
turned market forces upside-down due to enormous economies-of-scale. 4.3 outlines major agents
of the global economy. 4.4 concludes a SWOT-analysis of liberalist growth by the market. The
SWOT identifies dominant market failures as 1) Increasing inequality (Piketty, 2015) and 2) Global
heating towards ecological `Tipping Points` (IPCC). Economic-political measures towards market
failures are reviewed in the final chapters.
Chapter 5 surveys Welfare Economics with a view on strengthening the `Social Foundation`. The
major new proposal – as supported by a series of Nobel Laureates – is Universal Basic Income
(UBI) whereof the level, beneficiaries and finance are discussed.
Chapter 6 develops an `Economic Ecology` departing from the global conclusions presented by
the IPCC. The indicator of the Ecological Ceiling is identified as the Footprint giving Top priority to
counteraction of the `Green-house effect`. Based on a survey of the state of alternatives to fossil
energy, the economic intervention is as administrative simple as political difficult. It`s a Pigouvian
Tax on CO2-emission (Pigou 2020, Nordhaus 2015). A model for Circular Economy is presented.
The book begins with a Plain-language summary recapitulating human development from the
Stone Age until today in 5 quantum leaps that are illustrated by the German artist Hiltrud Schinzel.
This enables an individual reading path in accordance with differentiated interests in Economics.