The document provides advice from several speakers on topics important for business success. Dave Crenshaw recommends focusing on one product or service and having a clear business goal. Kris Krohn emphasizes having passion for your business, sharing a vision for its future through hard work. Being an entrepreneur provides opportunities for daily improvement and learning lessons not found in other jobs. Chad Bennett advises selling a product first before spending money to make it, to determine if people will buy it. The four things needed in a business are outlined as generating leads, selling to those leads, creating or managing the product or service, and fulfilling what is sold.
2. FOCUS
•One thing at a time
•Products or services
•Have a clear goal for
your business
Dave Crenshaw
3. THE DRIVE TO BE GREAT
•Passion for your
business
•Have a vision for the
future of your business
•Share that vision with
others
•Hard work
Kris Krohn
4. IMPROVEMENT
• Being an entrepreneur gives you the
opportunity for everyday
improvement
• Learn lessons that you will never
learn in a normal 9-5 job.
• To improve your business you have
to improve yourself
• Constant need to learn to
overcome challenges
5. SELL IT FIRST
•Before you spend
money to make a
product sell it to
people and find
out if they’ll buy it.
Chad Bennett
6. THE FOUR THINGS NEEDED IN A
BUSINESS
•1. A way to generate leads
•2. A way to sell your product to these leads
•3. A way to create or manage the product or
service.
•4. A way to fulfill the product or service you are
selling.
