Speaking engagement hosted by the Glenview Entrepreneurial group. Check them out here http://bit.ly/1j3Vdb5

1. April 26, 2014
Vision To Build Your
Brand

2. 2
Welcome: Permission to Dream

3. 3
Step
1
Vision

4. 4
What is Vision?
What an organization would like
to achieve or accomplish in the
mid-term or long-term future.
It is intended to serve as a
clear guide for choosing current
and future courses of action.

5. 5
Exercise Time!
What is your Unique Differentiator?

6. 6
Step
2
Understand your Landscape

7. 7
Data that Matters
Company
Customers
Competitor

8. 8
Step
3
Mission

9. 9
What is a Mission?
Your organization's core
purpose
This is what you want your
customers to think about
when you think about you.

10. 10
Step
4 Value Prop
What is a Value Prop?

11. 11
Step
5 Selling Idea
Short memorable
statements that
may evoke a
certain emotion
and will always
be associated
with you.

12. 12
Step
6 Core Values
Core values
underlie your work,
how you interact
with each other,
and which
strategies you use
employ to fulfill
our mission.

13. 13
Exercise Time!
Visualization and Colors…

14. 14
Step
7
Planning

15. 15
What is a Plan?
It’s your roadmap.
The step-by-step
directions to make
your vision a
reality.

16. 16
Step
8
Personal Branding

17. 17
What is a Personal Brand?
Your personal
brand should
represent the
value you are
able to
consistently
deliver to those
whom you are
serving.

18. 18
Step
9
Company Branding

19. 19
What is a Company Brand?
Your brand is
what your company
stands for and
what it is known
for.

20. 20
Step
10
Execute

21. 21
Impactful Communications
What are the most
effective
vehicles to
spread the word
on your business?

22. 22
Your Look and Feel
Judging a book by it’s
cover is Business as
usual.
What does your
website, logo,
branding look like?

23. 23
Looking Forward
Investing in building your
foundation is essential

24. 24
What Would You Attempt
To Do If You Knew You
Could Not Fail?- Anon
Workshop dates May, June
and August