1. Creative Meeting for Global Development
Colossians 3:23-24: “Whatever you do, do your work heartily, as for the Lord rather than for men,
knowing that from the Lord you will receive the reward of the inheritance. It is the Lord Christ whom
you serve.”

2. Order of Meeting:
1. Tommy and Ellie Introduction
 Brought on to coordinate DBU International’s social media real estate
2. Old vs. New
3. Social Media “Crash Course”
4. Facebook “Crash Course”
5. The New Order
 The Why behind the What
6. Meet the Team
 Ellie Regalado
o Creative Content developer, specializes in all visual elements,
oversees all social media platforms (FB, Twitter, etc.)
o Point of contact for photography and video needs
 Tommy Allen
o Creative Content developer, specializes in all written elements,
oversees all social media platforms (FB, Blog, etc.)
o Point of contact for written material; i.e. Editor-in-Chief
 Lynn Lu
o Logistical Coordinator
o Point of contact for all Chinese platforms (Weibo, Youku, etc.)
 Lis Bravo
o Blogger / Social Media Posting Coordinator
o Point of contact for general DBU events, weather forecast,
important dates, and liaison to events

3. ?
Facebook
ISSD
IEP
International
Office
Westchester Life
Sunset Acres
Twitter
DBU Brasil
DBU Americas
Blog(s)/YouTube
Blogger
Sina Blog
Youku
YouTube
DBU Global
Facebook
Student Life
IEP
Sunset
Acres/Westchester
Twitter
DBU Brasil
DBU Americas
Blog(s)/YouTube
Wordpress
Sina Blog
Youku
YouTube
WHERE
WE
ARE…
WHERE
WE’RE
HEADED

4. Social Media Posting Process
*We’d love to coordinate your social media needs for you! If it’s necessary for you to
post, here are some things to keep in mind…
1. Always post with a visual element included; a photo, video, etc.
2. Communicate with our team when you post to avoid de-valuing necessary
posts
3. Keep it simple, keep it short!

5. Why Social Media?
1. Social Media is the “face” of DBU International
2. It is the preeminent means of reaching the next generation
Therefore, we have to create and manage content in an excellent and consistent
manner.
Examples:
1. Snow Day Video: ORGANIC
 People Reached: 12,062
 Views: 8,062
2. IEP Field Trip Video: BOOSTED
 People Reached: 23,684
 Views: 3,924

6. The Creative Team
 Ellie Regalado
o Creative Content developer, specializes in all visual elements,
oversees all social media platforms (FB, Twitter, etc.)
o Point of contact for all visual (photography, video, etc.) needs
 Tommy Allen
o Creative Content developer, specializes in all non-visual elements,
oversees all social media platforms (FB, Blog, etc.)
o Point of contact for all non-visual needs; i.e. Editor-in-Chief
 Lynn Lu
o Logistical Coordinator
o Point of contact for all Chinese platforms (Weibo, Youku, etc.)
 Lis Bravo
o Blogger
o Point of contact for general DBU events, weather forecast, important
dates, and liaison to events