3. Trailers are a convention of many film
websites. On the FDA website, Matt
Smith co-head theatrical of Lionsgate
UK, emphasises the power of theatrical,
in cinema trailers.
A synopsis gives audiences a brief
explanation of the film and its
characters. It often includes cast and
crew.
Accolades persuade
audiences to watch the film by
lending the authority of trusted
critics.
The gallery’s spread
of talent and scenery can
be shared on social media.
4. Social media links were placed on the website because the distributors are
always looking for free publicity rather than paid for marketing.
Cast bios are used to build the stars profile.
6. A synopsis gives a brief explanation of the film
and also often includes cast and crew.
The theatrical release date is given on
the website to alert audiences of when
they can go to see the film which will
hopefully boost viewing numbers. Many
films have eagerly awaited release
dates.
The gallery has a spread
of talent and scenery to invite
the audience in and create
speculation. Many of these images
are also drip fed onto social.
Websites often have teaser trailers and the main
as well as rehearsal and other footage. Sometimes they
have interviews. Trailers like the Matrix trailer often
become cult viewing in their own right because they are
so beautifully crafted.
8. The synopsis gives a brief overview
of the plot of the production. This one
also includes the cast and crew.
As a left wing activist, Ken Loach uses
the film website platform to invite viewers
to join the impact campaign for Gig
workers.
9. Hashtags give a symbol for people to
Unite under and relate with like the Me Too
Movement. They are a form of viral marketing.
There are release dates
and information on where
to buy tickets. This is done
to convert as many
people as possible from viewers
of the website to consumers
of the film.
Social media links were placed on the
website because the distributors are
Always looking for free publicity rather
than paid for marketing.
