One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
A quick guide to Passle, the content marketing platform.
At Passle, we turn busy experts into recognized thought leaders. Find out more in this quick slideshare!
Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
A quick guide to Passle, the content marketing platform.
At Passle, we turn busy experts into recognized thought leaders. Find out more in this quick slideshare!
Being our own case study: how involving sales in our content strategy increas...Dr Claire Trévien
So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other.
That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself?
So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis.
Here's what the plan looked like...
Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o
Presentation from the 2015 Southern NH Hubspot User Group meet-up at UNH Manchester. This presentation recaps Hubspot's new features and takes a look at the value of inbound certification and qualities of new marketing hires.
These questions will be asked in the final oral interview in November and will serve as a guide for those second graders taking the exam at the end of the year
Triumph and Disaster: Passle #mystartupstoryPassle
The story of dot-com boom and bust and boom! And starting again with Passle - the Expert to Expert marketing platform.
We did this originally for a Slideshare competition (which we won!)
Presentation from the 2015 Southern NH Hubspot User Group meet-up at UNH Manchester. This presentation recaps Hubspot's new features and takes a look at the value of inbound certification and qualities of new marketing hires.
These questions will be asked in the final oral interview in November and will serve as a guide for those second graders taking the exam at the end of the year
Triumph and Disaster: Passle #mystartupstoryPassle
The story of dot-com boom and bust and boom! And starting again with Passle - the Expert to Expert marketing platform.
We did this originally for a Slideshare competition (which we won!)
We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.
In the PR industry, how much of a client's retainer is really spent on admin? New research from Passle shows it is probably more than it needs to be...
2013 Business Blogging Statistics - success but mostly failurePassle
Statistics from the USA, Canada and the UK on the prevalence of blogging success. By age group, country and volume of posts.
We looked at a sample of 802 marketers. The survey was online so we can expect that this was a fairly web-savvy group. Nonetheless only around 3 in 10 reported being able to maintain a blog.
Blogging and inbound marketing research 2013 - the latest trendsPassle
Real world content marketing and social media statistics. We looked at a sample of 525 websites to review their success in social media marketing. We focused on the company blog and their Twitter and Facebook accounts. For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
How to Get CNIC Information System with Paksim Ga.pptx
Triumph and disaster and back again. Passle and #mystartupstory
1. The story of two brothers
and Passle
By Tom Elgar
#mystartupstory
2. This is me, Tom, leaving Nichestream
– my web development company –
for the last time EVER in 2001.
We’d been smashed up
in the dot-com crash
3. This is me, Tom, leaving Nichestream
– my web development company –
for the last time EVER in 2001.
We’d been smashed up
in the dot-com crash
I’ve just turned off the lights.
4. This is me, Tom, leaving Nichestream
– my web development company –
for the last time EVER in 2001.
We’d been smashed up
in the dot-com crash
I’ve just turned off the lights.
But forgot the awning –
better do that first.
7. When I was about 12, Our mother said she would give us
£100 to paint this barn with wood-preserving creosote. At
least a week of hard, dirty work.
8. But if you pilfer a spray can and mix the
creosote with petrol, you can spray it
on in about 3 hours…
When I was about 12, Our mother said she would give us
£100 to paint this barn with wood-preserving creosote. At
least a week of hard, dirty work.
9. But if you pilfer a spray can and mix the
creosote with petrol, you can spray it
on in about 3 hours…
When I was about 12, Our mother said she would give us
£100 to paint this barn with wood-preserving creosote. At
least a week of hard, dirty work.
… and go back to watching TV.
10. But if you pilfer a spray can and mix the
creosote with petrol, you can spray it
on in about 3 hours…
When I was about 10, Our mother said she would give us
£100 to paint this barn with wood-preserving creosote. At
least a week of hard, dirty work.
Our mother still is was LIVID.
… and go back to watching TV.
12. Although probably not
simply by mixing
creosote with a gallon of
lethally explosive petrol.
They actually make it
now commercially.
13. When I was 14, we had an idea for a children’s drawing game.
Using stencils of body parts you could make up different
characters (mostly based on the drawing of Albert Uderzo)
We called them the AniMates.
14. When I was 14, we had an idea for a children’s drawing game.
Using stencils of body parts you could make up different
characters (mostly based on the drawing of Albert Uderzo)
We met the toy companies, but they said using
stencils was too complicated for little children.
Which is a shame ‘cause they worked well.
We called them the AniMates.
15. Later – somewhat by accident –
I got a job teaching Economics
and History in Zimbabwe.
When they realised I couldn’t
teach, I got a call from Adam
(who now worked for a
conference company) to run
this exhibition.
16. As it turns out, ‘The Biggest
Internet Event in Africa’ in
1996…
Later – somewhat by accident –
I got a job teaching Economics
and History in Zimbabwe.
When they realised I couldn’t
teach, I got a call from Adam
(who now worked for a
conference company) to run
this exhibition.
17. As it turns out, ‘The Biggest
Internet Event in Africa’ in
1996…
…wasn’t really ‘THAT’ big.
Later – somewhat by accident –
I got a job teaching Economics
and History in Zimbabwe.
When they realised I couldn’t
teach, I got a call from Adam
(who now worked for a
conference company) to run
this exhibition.
18. And when Adam did his
next conference – now as a
spin off company called
Streamingmedia Inc. – I
coded their website and
marketing tools…
Then I learnt to code.
19. And when Adam did his
next conference – now as a
spin off company called
Streamingmedia Inc. – I
coded their website and
marketing tools…
Looks pretty hopeless now
but, the clever bit was…
Then I learnt to code.
20. And when Adam did his
next conference – now as a
spin off company called
Streamingmedia Inc. – I
coded their website and
marketing tools…
Looks pretty hopeless now
but, the clever bit was…
Then I learnt to code.
21. And when Adam did his
next conference – now as a
spin off company called
Streamingmedia Inc. – I
coded their website and
marketing tools…
Looks pretty hopeless now
but, the clever bit was…
Then I learnt to code.
22. San Francisco, 2000
So instead of:
1. Buying a mailing list
2. Printing flyers
3. Sending them
4. Hoping for the best
23. San Francisco, 2000
Streamingmedia Inc. created a community
around the emerging streaming technologies.
We spoke to THE RIGHT 25,000 people each day.
The competition spoke to THE WRONG 100,000
PEOPLE, at huge expense, twice a year.
So instead of:
1. Buying a mailing list
2. Printing flyers
3. Sending them
4. Hoping for the best
24. Nowadays it’s called ‘Content Marketing’.
We just thought it was very clever indeed.
Either way, Streamingmedia won.
25. Nowadays it’s called ‘Content Marketing’.
We just thought it was very clever indeed.
Either way, Streamingmedia won.
Streamingmedia Inc. sold to Penton
Media for $100m in late 2000.
26. And all coded from this little
shop in Oxford, UK!
27. Then we set up Serverside Group, which
puts pictures on payment cards
28. I thought it would be great for small business
logos, but actually it was mostly dogs and kids
29. But there are lots of dogs and lots of kids, and
we started to do lots and lots of cards
30. But there are lots of dogs and lots of kids, and
we started to do lots and lots of cards
31. And we signed up lots and lots of
the world’s leading banks.
32. We wanted to make Serverside
the content hub for our niche
– so we started a blog.
33. But writing content was always the second priority for
the senior management and sales guys.
We wanted to make Serverside
the content hub for our niche
– so we started a blog.
34. We tried to outsource our content writing, but the
agency didn’t really understand our weird little niche.
So the content was BORING.
35. One day we walked our little blog out in
to the snow… And shot it.
We tried to outsource our content writing, but the
agency didn’t really understand our weird little niche.
So the content was BORING.
36. One day we walked our little blog out in
to the snow… And shot it.
We tried to outsource our content writing, but the
agency didn’t really understand our weird little niche.
So the content was BORING.
37. By now we were doing well, and other companies
started to copy us (but we had the patents)
so we went at ‘em! A bit like this…
38. Eventually we knew more about
plastic cards than any man
should reasonably know.
So we sold to Gemalto N.V. in 2009. The
$9bn gorilla in our field.
39. It was so easy and useful.
And we thought:
Do you know what?!
Later while working on a different
idea… we started using a
bookmarklet to capture web
content for our research.
44. It takes no time at all to make
a post, giving you an easy,
effective way to blog
45. It takes no time at all to make
a post, giving you an easy,
effective way to blog
So you can rapidly build an
online presence which reflects
your knowledge and experience