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twitter.com/
brandbuzz
Lessons We’ve Learned
Often The Hard Way
Amy DeLouise | Brand Strategist & Digital Storyteller
Rich...
Agenda
■ Learn from two experts about the changes happening in
technology and behavior
■ Gain insight into top trends
■ Le...
Amy DeLouise
■ Scriptwriter/Director/Producer
■ Brand Consultant
■ Marketing Blogger
■ lynda.com Author
■ Speaker/Facilita...
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/
amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google....
Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photogra...
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com...
THE PROCESS
twitter.com/
brandbuzz
twitter.com/
rhedpixel
LISTEN
FOLLOW
CURATE
TRY TO HELP
ORIGINAL CONTENT
SOCIAL
MEDIA
EXPERT
twitter.com/
brandbuzz
twitter.com/
rhedpixel
CHALLENGES
ARE REAL
twitter.com/
brandbuzz
twitter.com/
rhedpixel
THE CLOUD
OFTEN FAILS
STATISTICS LIE
(CONTRADICT)
CONTENT
RULES
NOT EVERY
SITE MATTERS
NOT EVERY
OPINION
MATTERS
CONSIDER
VOLUME
DON’T
JUST
LURK
PEOPLE YOU’LL
MEET ONLINE
twitter.com/
brandbuzz
twitter.com/
rhedpixel
TARGET
AUDIENCE
THOUGHT
LEADERS
REAL
WORLD
JEDI
MASTERS
CLOWNS
TROLLS
SENDING A
MESSAGE
twitter.com/
brandbuzz
twitter.com/
rhedpixel
NEEDY
FULL OF IT
FIGHTER
UNTRUSTWORTHY
MANIPULATING
SHARING
OVERWHELMING
CHOICES
twitter.com/
brandbuzz
twitter.com/
rhedpixel
Whose Corporate 

Logo Is This
Twitter
jetBlue
Instagram
Pandora
No Answer
0 0.25 0.5 0.75 1
8%
2%
2%
9%
79%
Pew Internet
Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/
amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google....
Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com...
twitter.com/
brandbuzz
Lessons We’ve Learned
Often The Hard Way
Amy DeLouise | Brand Strategist & Digital Storyteller
Rich...
Lessons We've Learned (About Social Media)  | NABSHOW 2015 Social Media Symposium
Lessons We've Learned (About Social Media)  | NABSHOW 2015 Social Media Symposium
Lessons We've Learned (About Social Media)  | NABSHOW 2015 Social Media Symposium
Lessons We've Learned (About Social Media)  | NABSHOW 2015 Social Media Symposium
Lessons We've Learned (About Social Media)  | NABSHOW 2015 Social Media Symposium
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Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

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From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. Understand more about the kinds of people you'll meet on social networks.

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Lessons We've Learned (About Social Media) | NABSHOW 2015 Social Media Symposium

  1. 1. twitter.com/ brandbuzz Lessons We’ve Learned Often The Hard Way Amy DeLouise | Brand Strategist & Digital Storyteller Richard Harrington | RHED Pixel twitter.com/ rhedpixel
  2. 2. Agenda ■ Learn from two experts about the changes happening in technology and behavior ■ Gain insight into top trends ■ Learn how to adjust your strategy to make stronger connections with your online audience
  3. 3. Amy DeLouise ■ Scriptwriter/Director/Producer ■ Brand Consultant ■ Marketing Blogger ■ lynda.com Author ■ Speaker/Facilitator
  4. 4. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  5. 5. Richard Harrington ■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
  6. 6. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  7. 7. THE PROCESS twitter.com/ brandbuzz twitter.com/ rhedpixel
  8. 8. LISTEN
  9. 9. FOLLOW
  10. 10. CURATE
  11. 11. TRY TO HELP
  12. 12. ORIGINAL CONTENT
  13. 13. SOCIAL MEDIA EXPERT twitter.com/ brandbuzz twitter.com/ rhedpixel
  14. 14. CHALLENGES ARE REAL twitter.com/ brandbuzz twitter.com/ rhedpixel
  15. 15. THE CLOUD OFTEN FAILS
  16. 16. STATISTICS LIE (CONTRADICT)
  17. 17. CONTENT RULES
  18. 18. NOT EVERY SITE MATTERS
  19. 19. NOT EVERY OPINION MATTERS
  20. 20. CONSIDER VOLUME
  21. 21. DON’T JUST LURK
  22. 22. PEOPLE YOU’LL MEET ONLINE twitter.com/ brandbuzz twitter.com/ rhedpixel
  23. 23. TARGET AUDIENCE
  24. 24. THOUGHT LEADERS
  25. 25. REAL WORLD
  26. 26. JEDI MASTERS
  27. 27. CLOWNS
  28. 28. TROLLS
  29. 29. SENDING A MESSAGE twitter.com/ brandbuzz twitter.com/ rhedpixel
  30. 30. NEEDY
  31. 31. FULL OF IT
  32. 32. FIGHTER
  33. 33. UNTRUSTWORTHY
  34. 34. MANIPULATING
  35. 35. SHARING
  36. 36. OVERWHELMING CHOICES twitter.com/ brandbuzz twitter.com/ rhedpixel
  37. 37. Whose Corporate 
 Logo Is This Twitter jetBlue Instagram Pandora No Answer 0 0.25 0.5 0.75 1 8% 2% 2% 9% 79% Pew Internet
  38. 38. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  39. 39. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  40. 40. twitter.com/ brandbuzz Lessons We’ve Learned Often The Hard Way Amy DeLouise | Brand Strategist & Digital Storyteller Richard Harrington | RHED Pixel twitter.com/ rhedpixel

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