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Tio Kharisma Y.
55117120109
Pasca Sarjana Magister Manajemen
Universitas Mercu Buana
2018
Apa kebutuhannya memuaskan ?
Fitur apa yang harus memenuhi Kebutuhan ?
Bagaimana perbedaannya dibandingkan
pesaing ?
Bagaimana Ini Bermerek ?
Apakah harga pelanggan sensitif?
 Tidak, mengingat nilai fungsional
seseorang berasal darinya
 Berorientasi pada safety dan kualitas terbaik untuk Siapa pun
yang sedang berolahraga, berlari atau Fitness Training
Special innovative solutions for
promoting running, exercising and
playing sports – Remain Fit Safely
Brand extension for nike, tio kharisma y  5511712010  product and brand development_ dr. rina astini, mm
Brand extension for nike, tio kharisma y  5511712010  product and brand development_ dr. rina astini, mm

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Brand extension for nike, tio kharisma y 5511712010 product and brand development_ dr. rina astini, mm

  • 1. Tio Kharisma Y. 55117120109 Pasca Sarjana Magister Manajemen Universitas Mercu Buana 2018
  • 2.
  • 3.
  • 4. Apa kebutuhannya memuaskan ? Fitur apa yang harus memenuhi Kebutuhan ? Bagaimana perbedaannya dibandingkan pesaing ? Bagaimana Ini Bermerek ?
  • 5.
  • 6. Apakah harga pelanggan sensitif?  Tidak, mengingat nilai fungsional seseorang berasal darinya
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.  Berorientasi pada safety dan kualitas terbaik untuk Siapa pun yang sedang berolahraga, berlari atau Fitness Training Special innovative solutions for promoting running, exercising and playing sports – Remain Fit Safely