SlideShare a Scribd company logo
1 of 13
Download to read offline
Brand Architecture
Tio Kharisma Yunanto
55117120109
Pasca Sarjana Magister Manajemen
Product and Brand Development
2018
โ€ข General Electric Company (GE), incorporated
on April 15, 1892, is a global digital
industrial company. The Company's products
and services range from aircraft engines,
power generation, and oil and gas production
equipment to medical imaging, financing and
industrial products.
The Two Main Brand Architecture
Models
GE Capital
Brand architecture ge, tio kharisma yunanto
Brand architecture ge, tio kharisma yunanto
Brand architecture ge, tio kharisma yunanto
Brand architecture ge, tio kharisma yunanto
Brand architecture ge, tio kharisma yunanto

More Related Content

More from TioKharisma

Brand extension for nike, tio kharisma y 5511712010 product and brand devel...
Brand extension for nike, tio kharisma y  5511712010  product and brand devel...Brand extension for nike, tio kharisma y  5511712010  product and brand devel...
Brand extension for nike, tio kharisma y 5511712010 product and brand devel...
TioKharisma
ย 
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
TioKharisma
ย 

More from TioKharisma (10)

Brand extension for nike, tio kharisma y 5511712010 product and brand devel...
Brand extension for nike, tio kharisma y  5511712010  product and brand devel...Brand extension for nike, tio kharisma y  5511712010  product and brand devel...
Brand extension for nike, tio kharisma y 5511712010 product and brand devel...
ย 
Brand journey garuda indonesia, Tio Kharisma Yunanto 2018
Brand journey garuda indonesia, Tio Kharisma Yunanto 2018Brand journey garuda indonesia, Tio Kharisma Yunanto 2018
Brand journey garuda indonesia, Tio Kharisma Yunanto 2018
ย 
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
2, be&gg, tio kharisma yunanto, prof hapzi ali coorporate values, univers...
ย 
2, be&gg, tio kharisma yunanto, prof hapzi ali good coorporate governance...
2, be&gg, tio kharisma yunanto, prof hapzi ali good coorporate governance...2, be&gg, tio kharisma yunanto, prof hapzi ali good coorporate governance...
2, be&gg, tio kharisma yunanto, prof hapzi ali good coorporate governance...
ย 
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate governance, univ...
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate governance, univ...1, be&gg, tio kharisma yunanto, prof hapzi ali corporate governance, univ...
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate governance, univ...
ย 
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical decision making in...
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical decision making in...1, be&gg, tio kharisma yunanto, prof hapzi ali ethical decision making in...
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical decision making in...
ย 
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate social responsib...
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate social responsib...1, be&gg, tio kharisma yunanto, prof hapzi ali corporate social responsib...
1, be&gg, tio kharisma yunanto, prof hapzi ali corporate social responsib...
ย 
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical issues in financia...
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical issues in financia...1, be&gg, tio kharisma yunanto, prof hapzi ali ethical issues in financia...
1, be&gg, tio kharisma yunanto, prof hapzi ali ethical issues in financia...
ย 
Be gg, tio kharisma yunanto, hapzi ali environmental ethics, universitas merc...
Be gg, tio kharisma yunanto, hapzi ali environmental ethics, universitas merc...Be gg, tio kharisma yunanto, hapzi ali environmental ethics, universitas merc...
Be gg, tio kharisma yunanto, hapzi ali environmental ethics, universitas merc...
ย 
1, BE&GG, tio kharisma yunanto, Prof hapzi ali Concepts and Theories of Busin...
1, BE&GG, tio kharisma yunanto, Prof hapzi ali Concepts and Theories of Busin...1, BE&GG, tio kharisma yunanto, Prof hapzi ali Concepts and Theories of Busin...
1, BE&GG, tio kharisma yunanto, Prof hapzi ali Concepts and Theories of Busin...
ย 

Recently uploaded

VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธcall girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
9953056974 Low Rate Call Girls In Saket, Delhi NCR
ย 
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
dipikadinghjn ( Why You Choose Us? ) Escorts
ย 

Recently uploaded (20)

Top Rated Pune Call Girls Pashan โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Pashan โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Pashan โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Pashan โŸŸ 6297143586 โŸŸ Call Me For Genuine Sex Serv...
ย 
VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
VIP Independent Call Girls in Mumbai ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts ...
ย 
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธcall girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
call girls in Sant Nagar (DELHI) ๐Ÿ” >เผ’9953056974 ๐Ÿ” genuine Escort Service ๐Ÿ”โœ”๏ธโœ”๏ธ
ย 
Webinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech BelgiumWebinar on E-Invoicing for Fintech Belgium
Webinar on E-Invoicing for Fintech Belgium
ย 
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
Navi Mumbai Cooperetive Housewife Call Girls-9833754194-Natural Panvel Enjoye...
ย 
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Koregaon Park Call Me 7737669865 Budget Friendly No Advance Booking
ย 
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
VIP Call Girl in Mumbai Central ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Ever...
ย 
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
Mira Road Awesome 100% Independent Call Girls NUmber-9833754194-Dahisar Inter...
ย 
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
( Jasmin ) Top VIP Escorts Service Dindigul ๐Ÿ’ง 7737669865 ๐Ÿ’ง by Dindigul Call G...
ย 
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbaiVasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
Vasai-Virar Fantastic Call Girls-9833754194-Call Girls MUmbai
ย 
falcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunitiesfalcon-invoice-discounting-unlocking-prime-investment-opportunities
falcon-invoice-discounting-unlocking-prime-investment-opportunities
ย 
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
VIP Independent Call Girls in Andheri ๐ŸŒน 9920725232 ( Call Me ) Mumbai Escorts...
ย 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
ย 
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
VIP Call Girl in Mira Road ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday ...
ย 
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
VIP Call Girl in Mumbai ๐Ÿ’ง 9920725232 ( Call Me ) Get A New Crush Everyday Wit...
ย 
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
(INDIRA) Call Girl Srinagar Call Now 8617697112 Srinagar Escorts 24x7
ย 
Stock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdfStock Market Brief Deck (Under Pressure).pdf
Stock Market Brief Deck (Under Pressure).pdf
ย 
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
VIP Independent Call Girls in Bandra West ๐ŸŒน 9920725232 ( Call Me ) Mumbai Esc...
ย 
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane  6297143586 Call Hot Indian Gi...Booking open Available Pune Call Girls Shivane  6297143586 Call Hot Indian Gi...
Booking open Available Pune Call Girls Shivane 6297143586 Call Hot Indian Gi...
ย 
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
VIP Independent Call Girls in Mira Bhayandar ๐ŸŒน 9920725232 ( Call Me ) Mumbai ...
ย 

Brand architecture ge, tio kharisma yunanto

  • 1. Brand Architecture Tio Kharisma Yunanto 55117120109 Pasca Sarjana Magister Manajemen Product and Brand Development 2018
  • 2. โ€ข General Electric Company (GE), incorporated on April 15, 1892, is a global digital industrial company. The Company's products and services range from aircraft engines, power generation, and oil and gas production equipment to medical imaging, financing and industrial products.
  • 3.
  • 4.
  • 5.
  • 6. The Two Main Brand Architecture Models
  • 7.