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2609 Barrington Drive, Aurora, IL 60503
630 456-0827 | susanmacnicol@comcast.net
Client and Project List
BCCA (Broadcast Cable Credit Association), Northfield, IL
 2016 – Produced marketing plan and materials to promote a national conference for
CFOs in the media industry; developed tactics, timeline and budget for direct mail,
banner ads and social media.
 2015 – Developed plans, tactics, timelines and marketing materials to launch new credit
check product to national media industry.
 2003-2009, created marketing strategies, tactics, timelines and budgets to increase
membership in this professional, for-profit, credit organization. Tactics included industry
print and banner ads, membership brochures and targeted mailings to industry
executives.
United Leukodystrophy Foundation, DeKalb, IL
2016 – Developed new 16 page and 12 page quarterly brochures for members of this
international organization
Experian Automotive, Schaumburg, IL
Developed strategic and tactical marketing plans and timelines for 2013; Implemented national
Ebay promotion; Managed creation of 2013 annual ad campaigns for Experian Automotive, plus
their key product “AutoCheck;” Wrote/produced sales materials for online and print; managed
creation of trade show booth, copy/graphics, sales materials for major, national auto show
Peacock Engineering, Geneva, IL
Wrote/produced sales materials including ads, sales collateral; managed local, creative agency
to revise the Peacock web site

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Nielsen – Schaumburg, IL
Created new “partner pavilion” at major Nielsen-sponsored trade show, which showcased
technology partners; Developed conference themes, plus created and executed a social media
marketing campaign for the annual conference
Charter Business – Denver, CO
Interim Director of Marketing, Central Region; Directed creative, marketing campaigns,
agencies, media buys, budget and marketing timelines to increase the sale of Voice, Video and
Data services to businesses in the Central Region
OfficeMax - Naperville, IL
 OM Workspace (interior design business) - Created and produced an ad campaign,
direct mail and radio spot to promote this service to the commercial interior office
furnishings industry nationwide
 OfficeMax Recruiting division - Developed the recruitment marketing campaign to hire
1,000 new staff members for new corporate division in the Chicago area; Campaign
included ads, public relations, employee referral program and national online job boards
MFM Association (Media Financial Management Assoc.) – Chicago, IL
From 2003 - 2009, produced marketing strategies, plans and tactics to increase attendance at
the MFM Annual Conference and increase association membership for this non-profit focused
on financial and management executives in the media industry. Tactics included targeted
mailings, industry ads, banner ads, Conference registration brochures and agenda booklets.
Attendance increased by 52% in 2003 and over 37% in 2004
Sears – Hoffman Estates, IL
Worked with Sears corporate to develop strategy, advertising and public relations to staff 1,400
employees at 14 new concept “Sears Grand” stores launching in 12 U.S. cities; recruited retail
store managers and staff nationwide
Columbia College Chicago – Chicago, IL
A member of the planning committee for the “Art of Home Tour” fundraiser; responsible for
planning, securing sponsors and recruiting, training and organizing 110 volunteers for this
regional event
International Channel Networks – Denver, CO
Implemented and coordinated more than 75 local promotions in 25 U.S. markets to promote 13
foreign language television channels in ethnic communities; In New York, 26% of sales calls to
cable systems resulted from these promotions
Time Warner Cable – Kansas City, MO
Wrote and produced a series of radio commercials, along with several TV commercials and print
advertising to promote sales and increase viewership

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Time Warner Cable – National Division – Denver, CO
Developed concepts and designs for the third quarter, 2002 national campaign to be
implemented by 23 systems across the U.S. Concepts were also developed for TV and radio
campaigns
United Artists Satellite Theatre Network (Regal Cinemeetings and Events) – Englewood, CO
Developed new positioning strategy, names and taglines for the company and their services;
tested concepts in research focus groups. Developed tradeshow booth design and copy. Wrote
copy for new brochures, FAQs, sales scripts. Directed photo shoot on premises for new company
brochure
Ericsson – Englewood, CO
Developed new concepts, wrote, designed and printed a sales brochure and business to business
direct mail piece for the Customer Management Solutions Group
Adelphia Communications – Coudersport, PA
Produced and implemented a new, all-company CSR sales incentive program launched in 300
cable systems nationwide. Trained more than 900 CSRs in the U.S. and Puerto Rico. Sales
increased by 21% in the first three months following the implementation of the CSR incentive
program