Vivian Sampson is an Emmy nominated media and marketing professional with over 20 years of experience in branding national television networks and expanding audiences. She has extensive experience conceptualizing, writing, producing, and directing national promotional campaigns for networks such as Lifetime, SYFY, WNBC, and HBO. Her skills include strategic brand management, storytelling, relationship building, and working well under tight deadlines and pressure.

1. Summary
Highlights
Accomplishments
Experience
VIVIAN SAMPSON
112 Carriage Court, Ponte Vedra Beach, Florida 32082 | C: 904-707-3518 | Vivian.Sampson@comcast.net
Emmy nominated media/marketing professional with extensive experience in branding national networks and expanding
consumer/audience base. Innovative and passionate approach to marketing that specializes in creating maximum impact.
Established long-standing relationships in the entertainment and news promotion industry. Creative directing,
managing, producing and writing national level branding and promotional campaigns.
Excels at relationship-building, organization and making sound judgments under pressure and within tight deadlines.
Strong creative vision
Excellent storytelling and promotional writing ability
Strategic brand management
Gifted interviewer and director
Thrive under pressure
Manage concurrent campaigns from
conceptualization through completion
Diligent Researcher
Effective communicator and team leader
Talented public speaker
Strong organizational skills
Comfortable working with high profile talent
Produced promotional campaigns for Original Lifetime Television series resulting in highest rated premiere in
Lifetime history.
Emmy nominated Best PSA, Black History Month, UPN9, WWOR-TV.
Produced News promotion for WNBC, the top NBC affiliate in the nation.
Campaign for Lifetime Original Movie "Snap Decision" presented as "one of the best promos in cable" at
PROMAX seminar.
10/2011
Jacksonville, Fl
Freelance Sweeps News Promo Producer
First Coast News
Hired to conceptualize, write and produce topicals and special news promotion during sweeps resulting in winning the
number one position in the Jacksonville market.
08/2009
Jacksonville, fl
Co-writer and Researcher
Pineridge Productions
Co-writer and researcher of hour long PBS documentary "True Hawaii".
11/1998 to 06/2008
New York City, NY
Creative Director
Lifetime Television
Developed and supervised all on air promotion for the Acquired Movie Franchise. Worked in conjunction with sales,
public relations, production and programming to maintain consistency throughout on-air, on-line and print branding.
Approved all scripts, hired and managed 15 freelance producers, and redesigned the franchise resulting in increased
franchise ratings.
Writer/Producer
Lifetime Television
Conceptualized, supervised and directed live shoots used to build the network brand. Spearheaded Original Series and
Original Movie campaigns.
Celebrity Interviewer

2. Education
Lifetime Television
Designated celebrity interviewer. Conducted several dozen interviews with iconic personalities such as Angelina Jolie,
Gwyneth Paltrow, Reese Witherspoon, Liam Neeson, Hugh Grant and many more. Material was used in several behind
the scenes promotional pieces.
12/2003 to 08/2004
New York City, NY
Senior Writer/Producer
SYFY Channel
Wrote and Produced multi faceted campaign launching new series "Stargate Atlantis". Originated concepts for Network
Image ID's.
11/1996 to 11/1998
New York City, NY
Freelance Writer/Producer
WNBC
Wrote and produced as many as four daily news spots (topical and sweeps) under extremely tight deadlines for top NBC
affiliate. Determined top promotional stories during daily news staff assignment meetings. Routinely worked with
reporters and anchors.
11/1995 to 11/1996
New York City, NJ
Writer/Producer
UPN9
Branded Prime and weekend movie franchise. Received Emmy nomination for Black History Month PSA Campaign.
Produced Sports, News, Behind the Scenes and Episodic promotion.
11/1988 to 11/1995
New York City, NY
Associate Writer/Producer, Production Assistant
HBO
Wrote and produced promotion for Original Programming. Conducted on-camera interviews with high profile talent.
Worked closely with on-air talent such as Matt Lauer on live, long form shoots.
DEMO REEL LINKS:
Main Demo
http://youtu.be/L73ubeMah4o
Thriller Demo
http://youtu.be/6Esng8DE9zE
Madison, NJ, USA
Bachelor of Arts: Theater Arts and Political Science
Drew University